WeTransfer

Coming to Advertising Week in London next month? We're super excited to announce our session with some fab speakers: Hyo-Jae An , Head of Integrated Media at Bottega Veneta Amie Farrell , Global Head of Marketing from Deliveroo for Work Our very own Natalie Fisher-Brown (Firth) from our WeTransfer Advertising team. We’ll dive into how brands should be rethinking media planning and measurement. We'll look at examples of bold storytelling, how to drive emotions through creative and media choices, and the evolving media measurement landscape: https://lnkd.in/eDX2rQsa

It's Nice That 🤝 WeTransfer. Download our new report here: https://we.tl/t-bb6LDkzSB0 We explore how designers can future-proof their careers and creativity, sharing expert insights, actionable strategies, and real-world advice from industry leaders. 

A very special long read, download here: https://we.tl/t-bb6LDkzSB0 A pleasure working with the research team at It's Nice That ✨

✨  The power of connection ✨ Every day millions of creatives use WeTransfer to share their ideas with clients, business partners and friends. At the same time some of the world's largest brands use our full-screen immersive ad format to connect with consumers. On Tuesday, we had the absolute pleasure to host 40 leaders in the tech sector, discuss trends, share good food and make new connections. What a joy! A few key takeaways from our discussion: 🔹Trust matters more than ever – In an industry driven by rapid innovation, the brands that foster reliability and authenticity will stand out. 🔹Sustainability is no longer a “nice-to-have” – Among WeTransfer’s Tech Enthusiasts, 62% are willing to pay more for an eco-friendly product, signaling a major shift in purchasing behaviour. Please contact Natalie Fisher-Brown (Firth) or Nicholas Vandepeer to receive the full presentation and a range of creative campaign examples. Looking forward to continuing these discussions and seeing you at future events! #WeTransferAdvertising #Technology #IndustryInsights

Last night we put out into the world a very special report in collaboration with It's Nice That. ⏬ What does the future look like for designers? Well we've both had a go at answering that impossible question. We explore how designers can future-proof their careers with expert insights, actionable strategies, and real-world advice from industry leaders. Download for free: https://lnkd.in/eQgSTtXp

What does the future look like for designers? According to the World Economic Forum, graphic design is projected to be one of the fastest-declining jobs by 2030. Our new report, made in collaboration with It's Nice That tackles how designers can future-proof their creativity. Download now > https://lnkd.in/eQgSTtXp

Ten rules to live a creative life, according to one of the biggest names in global advertising for over six decades. We asked Sir John Hegarty to write us his Manifesto: https://lnkd.in/gz2JH4gb New to our Manifesto series? We invite activists and creatives with something to say, to write 10 rules to live by, in order to help spread their message.

Going to SXSW London next year? Then you get to decide on who leads the discussions via a public vote. Obviously, we want you to vote for us. 🙏 Set up an account and vote here: https://lnkd.in/ehzqd488 Our VP of Content Holly Fraser will be on the panel along with our friends at WFA, to discuss how you can create authentic brands in the age of AI. Is new technology distracting leaders from driving positive change? Is over-reliance on data the end of brand’s ability to contribute to culture? See you there ⏭️

Michael K Williams' final film The Brown Dog, now streaming on WePresent. Williams voiced the central character of “NOBODY”, a security guard slowly descending into darkness in an empty parking lot. This film is truly a celebration of Michael in what became his final performance, and is executive produced by his friends and former co-stars Steve Buscemi, Idris Elba and Chiwetel Ejiofor: https://lnkd.in/ecZ2FZV4 Commissioned by WePresent by WeTransfer ✨

Emotional connections are the heartbeat of the fashion industry - 61% of consumers expect brands to engage with their feelings. Discover how luxury brands are shifting from transactions to meaningful emotional experiences in our future of fashion advertising report. Download it here: https://lnkd.in/gmSXRDEh #FutureOfFashionAdvertising #Emotioneering #Creativity  #FrontRowBrands