For 170 years, our product development team have upheld our design philosophy - creating garments with function and purpose, built to last for years to come and never go out of style. Today, their role is more essential than ever, supporting our CSO Trude Ertresvåg by actively working on lowering our products' impact per wear! 👏🥁
Started last week at the Norwegian Wool Day - #Ulldagen - where discussions centered on how we currently measure carbon emissions in the (textile) industry, emphasizing that every calculation model reflects choices we make about reality—and how the wool industry is stepping up to reduce emissions. Here’s our designer Christine Haraldstad-Sindum with O.A.Devold. CEO Marianne Strand, likely before diving into the intricacies of emissions allocation across wool, meat, and skin—where, as usual, wool bears the bulk of emissions. A reminder that these models can be re-evaluated. 👇💫 P.S. Big thanks to our product development team at Devold, with Oddbjørn Stavseng driving our natural fibers strategy, and to our designers tackling these challenges head-on!