Kari Traa

No one-woman show. This is for all the incredible women who helped us create magic at Oslo Runway ✨ To the fierce stylist Salima Breie Jobarteh, who made us look absolutely fabulous, balancing fashion with an active lifestyle. She also played a key role in the casting—and even ended up walking the catwalk herself, which was an absolute highlight! 🔥💃 To the very talented choreographer Marianne Haugli, who crafted a fantastic show and empowered our models to walk the runway with confidence. 💫 To the one holding it all together, our project manager Anniken Cecilie Ulfsrud💪🏻. To the fabulous PR powerhouse, Silje Pauline Killi from Redgert Comms PR agency. 📣✨ To Elin O. Carlsen – one of the visionary co-founders of Oslo Runway, who is bringing Norwegian fashion to the forefront as a creative director! 🌍🎨 And of course, to all our amazing designers AND developers (!) who made this collection happen. 👗👩💻 #karitraa #oslorunway

Thank you for the feature Vogue Scandinavia 🤩. We love how you all styled us for the Oslo Runway show yesterday! #karitraa #oslorunway #voguescandinavia #scandistyle

Made a little history yesterday… As we became the first women’s ski and sports brand to grace the stage at Oslo Runway! What an incredible honor. 💝 Thank you to everyone who came out to support us. We couldn’t be happier with the turnout!👏🏼

🎿✨ From the SLOPES to the CATWALK… We’re beyond excited to make history as the first women’s ski and sports brand to grace the stage at Oslo Runway on August 28th! ❄️👗 Prepare to explore our AW24 COLLECTION—a groundbreaking fusion of fashion and an active lifestyle, made FOR HER BY HER. 🏔️💃 This isn’t just a collection; it’s a celebration of FEMALE STRENGTH, COMMUNITY, and EMPOWERMENT. While all seats are fully booked, don’t worry—there’s still room to be part of the excitement! 🎟️🔥 📅 Mark your calendar: Wednesday, August 28th, from 14:30 to 15:30. Address: SUKKERBITEN, Nylandsveien 28, 0150 Oslo Can’t wait to see you there! 👋🏻👋🏻👋🏻

Wishing you all the best, Hedda Felde! 👋🏻 Hedda first joined us at Kari Traa in the fall of 2022 as an intern while pursuing her Master’s in Sports Management at the Norwegian School of Sport Sciences. Her passion and dedication quickly made her an invaluable part of our team, leading to a full-fledged role in April 2023. Now, as she embarks on an exciting new journey with NPG Sport and Communication, we’ll miss her greatly but are incredibly proud to see her take on this next challenge! 🏅 Reflecting on her time with us, Hedda shared: "Kari Traa is an inspiring brand that not only supports women but empowers them to achieve success, stay active, and, most importantly, have fun! With my background in sports studies, where we’ve learned how much progress is still needed for gender equality in sports, it’s been incredibly fulfilling to work for a brand that is so committed to these values. Being part of a company with such a strong mission has been a truly rewarding experience." Her most memorable moment? "The funniest and most unforgettable experience was during our fall kick-off at Fyri, where we presented the upcoming AW24 collection to our distributors. The sense of camaraderie across brands, the excitement of presenting in front of the distributors, and the positive reception of our work— it was all incredibly special." Her favorite quote: "The harder you work for something, the greater you'll feel when you achieve it!"💪🏻🌟 Thank you, Hedda, for everything you’ve brought to Kari Traa. Your future is bright, and we can't wait to see where it takes you! 🔮

🌟 Summer Adventures at Kari Traa 🌟   At Kari Traa, we celebrate the joy of summer, no matter where we are! Whether it's our Norwegian team enjoying their extended July break or our North American and German colleagues finding moments to recharge, we all have unique ways of embracing the season.   We’ve asked our team to share their favorite summer moments, and here are some highlights! From hiking in the fjords to exploring local parks, our team knows how to make the most of the season.   How are you spending your summer? Share your photos and stories in the comments!🌸   #SummerAdventures #TeamKariTraa #WorkLifeBalance

In need of a podcast to listen to this summer? We got you!⛱️☀️ Together with Oslo Runway, Kari Traa has invited inspiring women to talk about their "uff-da" moments. In our latest episode, Sara Abrahamsen talks about what it’s like to leave the safe and familiar behind to pursue her dream.✨ So sit down, relax and enjoy this third episode of «kvinner i bevegelse»!🧘🏼♀️ https://lnkd.in/dZ7JNZv2

🌳🏊🏻♀️💦 Ever heard of Forest Bathing?   We invited our German ambassadors to experience this with us in Tegernsee, guided by mindfulness coach Carola Bambas 🧘🏼♀️.   It’s all about spending time in the forest, enjoying the sights, sounds, and smells, and really connecting with nature while disconnecting from your inner stress.🌿   Exactly what we needed in the middle of the rush to get everything done before the summer holidays!😰🏖   What a great way to reset our minds for vacation and connect with inspiring women!🙋🏼♀️ Thank you all for joining in and letting go with us.👏🏼

🚀 Morning Boost at Kari Traa Office! 🌅 A huge thank you to @hedvigbang for giving us the best possible start to our day at the Oslo office. 🙌🏼 Hedvig is all about women’s health and has amazing expertise in exercising right during pregnancy and postpartum. 🤰💪🏼 This is knowledge we definitely need more of! Feeling inspired and energized!💥

🌍💚 Proud to launch “Our Impact” page, showcasing our commitment to sustainability in the outdoor industry! We know our industry is part of the problem, and that we have a long way to go. However, we are incredibly proud of our team’s dedication to constantly search for better solutions that make us a better choice for our customers and our planet.💡 Transparency is key – we want you to know exactly what goes into what you buy. So, a big thank you to NORR Agency for helping us articulate our efforts!🙏🏼 📖 Check it out here: https://lnkd.in/d5cWFrWz