Infotools, Insights powered by Harmoni

On a recent episode of our #MarketResearch podcast, we spoke with John Van Vleck, founder of The Green Room Collective. The discussion centers on the intersection of market research and creativity in the insight generation process. John shares his insights on how businesses can effectively blend scientific research with an artistic-like approach to uncovering insight, which drives innovative thinking to solve complex business challenges. This episode provides a fresh perspective on enhancing traditional research methodologies with creative approaches. 🎧 Listen here: https://lnkd.in/gKJFJC5t #MRX #Insights #Innovation #BrandStrategy

As #AI rapidly integrates into #MarketResearch, balancing its transformative capabilities with environmental sustainability is essential. In her latest article for Quirk's Media, Infotools’ Charlotte Hearn explores both the potential and challenges AI presents to the industry in “Market Researchers Embracing AI Amidst the Challenge of Maintaining Sustainability Targets.” Read the full article, here: https://lnkd.in/gBWjEtWq #MRX #Sustainability #Insights #Innovation

A year ago on the podcast, we welcomed Dan Wasserman, Chief Operating Officer of KJT. He spoke with us about prompt engineering for #AI. "Prompt engineering might sound intimidating, but it's essentially about learning how to interact with large language models. It's empowering." 🎧 Listen here: https://lnkd.in/gNgWPHeJ #MRX #MarketResearch #Insights #Innovation #PromptEngineering

Can market researchers embrace AI and meet their sustainability goals? Have you even considered one could impact the other? Check out the article below by Charlotte Hearn. We'd love to hear your thoughts.

On the podcast this week, we welcomed Professor Stephen Kraus from the University of San Francisco to discuss the importance of #collaboration between academia and the market research industry. 🤝 Professor Kraus emphasizes the potential for fruitful partnerships between industry professionals and academics, benefiting both students and companies. 🎧 Listen here: https://lnkd.in/gwF-_b-9 #MRX #MarketResearch #Insights #HigherEd

Congratulations to Tourism New Zealand winner of the 2024 Dynata Insights Organisation of the Year Award. #REAWARDS #RANZ

Fantastic evening with the Infotools, Insights powered by Harmoni team. Proud sponsors of the Research Association New Zealand (RANZ) REAWARDS🏆 Congrats to all the winners, you make our industry proud! Ipsos New Zealand, Kantar, Fiftyfive5, part of Accenture Song, Perceptive, Verian Group, and the list goes on…

Welcome to the 2024 REAWARDS, it's fantastic to have our industry together to celebrate. Thank you to our principal sponsor truwind | Research First and our other sponsors Dynata, Infotools, Insights powered by Harmoni, Ovation Research, Ipsos New Zealand #REAWARDS #RANZ #awardsnight

Balancing AI's benefits with its environmental costs is a challenge not only for the tech giants. It’s one that researchers must address, too. As AI technologies continue to evolve, their impact on the environment is a crucial consideration. 🌿 Our Charlotte Hearn writes for Quirk's Media on considering the environmental impact of innovation. Read the full article, here: https://lnkd.in/gcFPubnE #MRX #MarketResearch #Sustainability #AI #Insights #Innovation

Ready to unlock the true value of your research data with faster, sharper, more effective brand tracking? 🔐 No matter where you are in your journey for better brand tracking and #MarketResearch analysis, we're here to support you. 🌟 Harmoni was built by researchers for researchers, ensuring you receive knowledgeable customer support from experienced professionals, not technicians. Say goodbye to slow, outdated methods. With Harmoni by Infotools, you get a powerful brand tracking analysis software for faster, sharper insights that drive better decision-making. Whether you're monitoring performance or keeping an eye on competitors, our software helps you track brand health in real time and uncover #Insights that matter. Discover how Harmoni is transforming the way researchers work: https://lnkd.in/gbRkkBxZ #MRX #DataAnalytics #Harmoni #Infotools #BrandTracking #DataAnalysis #BrandHealth #BrandStrategy