Omnicom Media Group Sweden

The past few weeks have been incredible for us — welcoming new clients like #Vattenfall and #Mathem, launched a great campaign to #Ballerina, we celebrated PHD being named #Adweek’s Global Media Network of the Year, and hosting not one, but two packed #HeartbeatsByOmnicom" events! And now, the cherry on top: the latest COMvergence results are in, and we’re officially the network #1 in Sweden. What a great way to close the week, what a team we have! 👏

A packed auditorium and brilliant minds on stage — what more could we ask for? With all our hearts, thank you to everyone who joined us, and to our incredible speakers, in order of appearance: Jacob Lovén, Daniel Weilar, Parweez Mulbocus, Sara Karte, Christofer Boman, Anna Edin, Carl Wåreus, Carina Svensson, Phil Cowdell, Emma Knyckare, Chris Drake, Adam Taal, Emma Lundgren, Anna Rosling Rönnlund, Jonas Lyckstedt, Emil Thelander, Julia Kronberg, Karin Lindström (fd Stjärne), Kristian Icho, and Ninos Icho. OMD Sweden PHD, Hearts & Science, DRUM SWE, TRANSACT Sweden, Annalect Nordics - AI Powered Consultancy, Fuse, TRKKN

This is incredible news! Congratulations Vattenfall and OMD Sweden! Annelie Holm, Global Head of Media Brand Communications, says, "We look forward to continuing the successful collaboration we have had with OMD, who once again were able to convince us through their competence and the fulfillment of all relevant criteria, both qualitative and quantitative, in a demanding procurement process." Read the full article in Dagens Media.

We really value working with schools to help bring up new talent in our industry, and we jump at every chance to get involved. Yesterday, we had a great talk with students from Medieinstitutet! If you're a student looking for an internship, be sure to check out our careers page: https://lnkd.in/dz9sGt3j

In just 12 days, professionals from Sweden’s most influential brands will gather with us at Södra Teatern to explore the latest trends in tech, business, human behaviour, and entertainment. As industry leaders, it’s our responsibility to stay ahead, drive relevance, and shape a more responsible future. Get ready for a day of insights, innovation, and inspiration in a beautiful setting. Don't miss out our fantastic moderators for the day, Daniel Weilar and Jacob Lovén!

This week, our latest campaign for #Ballerina was featured in Resumé. It was a fun project that DRUM SWE developed in collaboration with OMD Sweden. "Drum is thrilled to be part of the relaunch of Ballerina, a product beloved by all Swedes. Collaborating with two influencers, Hanna Happy and Fabian Svorono who perfectly align with our target audience has been key to the campaign's success. It is wonderful to work with clients willing to push creativity!" says Sofia Granbom, Account Director at Drum. Team: Sofia Wedsberg, Emilie Öster, Fredrik Sjöblom and Sofia Granbom https://lnkd.in/dxaky2x9

Meet the jury for the Marknadsföreningen Uppsala in the categories "Agency of the Year" and "Inhouse Agency of the Year". Omnicom is delighted to be part of the jury in an association outside Stockholm and judge the outstanding work being done in the Region and Municipality of Uppsala! Giselle Almonacid, Sofia Wedsberg and Tomas Lilja

For the second year in a row, one of our agencies, PHD has been named ADWEEK’s Global Media Agency of the Year! This award recognizes PHD’s commitment to bringing people together to drive innovation beyond traditional media. In 2024, PHD led the way, winning more new business than any other global media agency network and retaining 94% of all clients. This win is about more than just an award—it’s a reflection of the incredible people, clients, and partners who make it happen. Congratulations to the team! Read more: https://lnkd.in/eXnYm_TZ

Hemnet Expands in Performance Marketing – Strengthening Our Collaboration! Following a competitive pitch, Hemnet has selected TRANSACT Sweden as its partner to enhance its digital marketing efforts, complementing Hearts & Science’s responsibility for campaign planning and offline media purchases. "As we intensify our focus on marketing, we have been seeking a partner to help us create effective and value-driven performance marketing. After a rigorous selection process, we chose Transact, which impressed us with its strategic expertise and deep knowledge in the field. We look forward to this collaboration and the value we anticipate it will bring to our business and brand," says Lisa Farrar, Chief Operations Officer at Hemnet. Read the full article in here: https://lnkd.in/dPWNzhp2

This week, D-Congress took place in Gothenburg, bringing together over 4,000 innovators and decision-makers from the commerce industry. Among the industry experts, Henrik Elofsson from one of our agencies, TRANSACT Sweden, together with Cornelia Reitinger (SAS Institute), Jewgeni Sadowski (Schibsted) and Kattis Åström (CDON) participated in a panel discussion, emphasizing how retailers and brands should approach Retail Media in 2025 We are proud to partner with Svensk Handel, the organizers of this significant event, as we continue to support the future of commerce Great to see so much innovation and collaboration under one roof! The moderator: Jacob Lovén