Smart Eye

Ever wondered how pilots are trained to handle the intense demands of flying a helicopter? 🚁 In a recent case study, Smart Eye installed our precise 4-camera #eyetracking system in a Black Hawk helicopter cockpit at an Air Force base. Despite the cramped quarters and intense vibrations, the system delivered exceptional accuracy in tracking pilots' eye movements down to the smallest details on the displays. Learn more about how Smart Eye can help improve your #aviation training in the full case study: https://lnkd.in/ew7VPbtA #pilottraining

We're happy to collaborate with Busland! Together, we can bring Smart Eye's AIS #driversupport system to even more buses – making our roads safer. 💪

Introducing: AIS Focus 🚛 👀 AIS Focus streamlines the integration of mandatory Advanced Driver Distraction Warning (#ADDW) systems in trucks and buses. 🚌 As of July 7, 2024, the EU requires all new type-approved vehicles in the EU to be equipped with advanced #driverdistraction detection. This mandate extends to all new vehicles from July 7, 2026. AIS Focus ensures a smooth path to regulatory compliance without burdening manufacturers with excessive costs or lengthy development timelines. With precision, reliability, and ease of integration, AIS Focus is an invaluable tool for manufacturers aiming to stay ahead in #safetytechnology. 📅 August 21-24, Smart Eye is onsite at Elmia Lastbil 2024 in Jönköping, Sweden, showing off AIS Focus to the public for the first time. Come by booth A02:10 for a first-hand look! Learn more about AIS Focus in the full press release: https://lnkd.in/d-hdVUqn #roadsafety #bussafety #trucksafety #GSR

Ever wondered what makes an ad truly memorable and impactful? 🤔 In this new episode of the #HumanCentricAIPodcast, Lynne Deason, Head of Creative Excellence at Kantar, reveals the secrets behind creating successful #ad campaigns that resonate with audiences. From exploring the creative strategies of iconic brands like McDonald's and Cadbury to delving into the role of #EmotionAI technology, this discussion offers invaluable insights for marketers and creatives alike. 👉 Check out the full podcast here: https://lnkd.in/dQsgYPxy

What sets the EU's General Safety Regulation (#GSR) apart from #EuroNCAP when it comes to assessing Driver Monitoring Systems (#DMS)? ⚖️🚗 While Euro NCAP's safety ratings are voluntary, they have huge influence on a car model's success. The GSR, on the other hand, is legally binding EU legislation. But other than this, what are the key differences when it comes to the testing process and technical requirements of a system? 🔍 Get the details in this blog post: https://lnkd.in/dgnvwu3u #DriverMonitoring #ADDW

Smart Eye is proud to announce 35 new design wins with Volvo Cars, AUDI AG, Porsche AG, General Motors, and a new OEM customer! 🎉 This means four industry leading car manufacturers have once again chosen Smart Eye’s #DriverMonitoring System (#DMS) software for their upcoming car models, while an additional European car manufacturer will be sourcing our technology for the very first time. The major new order builds on the success of development programs Smart Eye first won back in 2020. The majority of the new car models will go into production in 2025 and 2026, but the order is expected to have a positive effect on Smart Eye’s license revenue already in 2024. Smart Eye has now secured a total of 357 design wins from 22 vehicle manufacturers. Read more in our press release: https://lnkd.in/d4hnFwPK #automotive #roadsafety

Do you know the key issue with measuring attention for #ads? 🔍 The Advertising Research Foundation (ARF) recently released a validation report comparing different methods for measuring ad attention. While Affectiva's "FacialEye" method performed well, showing the strongest link to sales effectiveness, the report also highlights the issue of measuring passive attention alone. As Affectiva and Kantar's previous research shows, you need to go beyond just detecting if someone is looking at the ad. You need to analyze their emotional engagement. ❤️📊 🔗 Read Affectiva's @Graham Page's full rundown of the findings from the report here: https://hubs.ly/Q02HFM3G0 #FacialCodingAI #AdTestingAI #AttentionMetrics

Imagine being able to surf the web or answer a text just by moving your eyes. 💻👀 This is actually the reality for many people with disabilities, thanks to Smart Eye's #eyetracking technology. Smart Eye has teamed up with Smartbox Assistive Technology, a UK-based #assistivetechnology company, to develop Lumin-i – a powerful communication aid that lets users with limited mobility interact with the world using only their eye movements. The results have been life-changing. Users like 17-year-old Oli can now control devices, send emails, and even pursue his passion for DJing - all with just his eyes. 🎧 ➡️ Check out this customer testimonial below to discover the remarkable story behind this technology! https://lnkd.in/gAEZjb_q 

Are you aware that every new vehicle model sold in Europe must have a #DriverMonitoring System (#DMS) installed? 🚙🚌🚚 The European Union's General Safety Regulation (#GSR) is ushering in a major shift in #automotivesafety. This regulation mandates that all 18 million new cars put on the European market each year must eventually be equipped with Advanced Driver Distraction Warning (#ADDW) systems to detect #driverdistraction. 🔍⚠️ The goal? To save over 25,000 lives and prevent 140,000 serious injuries by 2038 by cracking down on accidents caused by human error behind the wheel. The GSR will in some way affect all vehicle manufacturers and the entire automotive industry in Europe. But the details can sometimes be complex, requiring time and effort to fully understand. 📖 For a crash course on the GSR, DDAW and ADDW systems, start here with the first part of our blog series: https://hubs.ly/Q02HF21y0

Are you looking to make your product smarter? 👀💡 Then #eyetracking technology might be the breakthrough you’ve been waiting for. Whether you’re looking to enhance safety in #transportation, revolutionize #medical diagnostics, or create more immersive #gaming experiences, eye tracking offers a versatile and powerful tool to elevate your offerings. Some fascinating examples: 🚗 Car manufacturers using eye tracking for advanced #DriverMonitoring Systems (#DMS) to detect drowsiness and distraction. 🏥 Medical companies analyzing eye movements to aid diagnosis of neurological disorders and facilitate patient communication. 💻 #UX designers leveraging eye tracking to create intuitive digital interfaces that anticipate user intentions. 🕹️ Gaming companies using eye tracking for ultra-immersive experiences and gaze-driven gameplay. In this blog, get inspired by 25 ways companies can benefit from integrating eye tracking into their products and services: https://hubs.ly/Q02HDJSV0