Ellerton & Co. Public Relations and Marketing

🎉 Exciting Media Coverage Alert! 🎉 A few weeks ago, we were thrilled to secure a feature in The Straits Times for Alvin Yap, the visionary founder of Alteredverse Pte Ltd in the "Me & My Money" segment. Alvin's story is a fascinating journey—from his teenage passion for floppy disk games to founding a cutting-edge tech start-up that blends geospatial data with AI to reshape digital and physical retail spaces. 🚀💡 His feature highlights how early experiences can shape one's career trajectory and how innovation continues to drive success in today’s digital landscape. We’re proud to have played a part in sharing Alvin's inspiring journey with a wider audience. If you haven't read it yet, catch up on how Alteredverse is setting new standards in the tech world and making waves in sectors like tourism, retail, and education! #PublicRelations #MediaCoverage #TechInnovation #GeospatialData #AI #SingaporeStartups #EllertonAndCo #Alteredverse #StraitsTimes #InspiringJourneys https://lnkd.in/gX4QxPte

🎉 Exciting Media Coverage Alert! 🎉 A few weeks ago, we were thrilled to secure a feature in The Straits Times for Alvin Yap, the visionary founder of Alteredverse Pte Ltd in the "Me & My Money" segment. Alvin's story is a fascinating journey—from his teenage passion for floppy disk games to founding a cutting-edge tech start-up that blends geospatial data with AI to reshape digital and physical retail spaces. 🚀💡 His feature highlights how early experiences can shape one's career trajectory and how innovation continues to drive success in today’s digital landscape. We’re proud to have played a part in sharing Alvin's inspiring journey with a wider audience. If you haven't read it yet, catch up on how Alteredverse is setting new standards in the tech world and making waves in sectors like tourism, retail, and education! #PublicRelations #MediaCoverage #TechInnovation #GeospatialData #AI #SingaporeStartups #EllertonAndCo #Alteredverse #StraitsTimes #InspiringJourneys https://lnkd.in/gX4QxPte

🎉 Proud Moment for Ellerton & Co.! 🎉 We’re excited to share that Jefferson Chen, co-founder, chairman, and CEO of Advance Intelligence Group, was featured in the Straits Times' "Lunch with Sumiko" segment. 🌟 Jefferson’s journey from a banker at Goldman Sachs to leading a $2B AI powerhouse is nothing short of inspiring. Over a delicious lunch at Tong Le Private Dining, he shared insights into his path, the rise of AI, and how Advance Intelligence Group is revolutionizing industries across Southeast Asia and beyond. 🚀🤖 From a single table in a shared office to a global fintech leader in just 8 years—Jefferson's story is a testament to the power of vision, innovation, and relentless drive. If you missed it, catch up on his incredible journey and the game-changing work of Advance Intelligence Group. It’s a story of growth, ambition, and the future of AI! #PublicRelations #MediaCoverage #AI #Fintech #Innovation #Leadership #AdvanceIntelligenceGroup #EllertonAndCo #StraitsTimes #SingaporeStartups #InspiringJourneys https://lnkd.in/gr-RM-n2

📺 Exciting News! NewsWatch Plus Philippines has officially partnered with Aliw Broadcasting Corporation! 🎉 This means that NewsWatch Plus programs will now be available on free television, airing on Aliw Channel 23 from 5 PM to 9 PM. In today's media landscape, where misinformation and disinformation are rampant, this move is especially crucial. By expanding its reach to free TV, NewsWatch Plus Philippines is stepping up to provide reliable information to a broader audience. 📰💡 Continuing the legacy of its predecessor, CNN Philippines, NewsWatch Plus remains committed to delivering compelling news and insightful narratives. As a premier digital news and lifestyle channel, it empowers viewers to make informed decisions and develop thoughtful opinions. 💬✨ Catch NewsWatch Plus streaming on YouTube, and stay tuned for our upcoming launch on Facebook! 🌐 With Filipinos' high engagement on social media, being present across platforms is key to reaching more viewers. 📲🇵🇭 We can't wait to see NewsWatch Plus Philippines bringing more quality news to viewers! 👏 #NewsWatchPlus #AliwBroadcasting #Philippines #MediaPartnership #QualityNews #DigitalMedia #SocialMediaNews #InformedDecisions #ReliableInformation

📖 Trong tay Ellerton chính là ấn bản được xuất hành đầu tháng 7 của Bloomberg Businessweek Việt Nam! 🌿 Ấn phẩm này cung cấp những tin tức mới nhất và phân tích chuyên sâu về nền kinh tế xanh và những xu hướng đang định hình tương lai của Việt Nam. 🌾 Trong số tháng 7, công ty Rize đã được vinh danh là một trong 9 startup agritech đang là "hạt giống" của ngành nông nghiệp tại Việt Nam. Rize cam kết giảm thiểu lượng carbon trong canh tác lúa bằng cách tích hợp công nghệ tiên tiến, sử dụng dữ liệu và phương pháp đã được chứng minh, cung cấp hỗ trợ giải pháp tài chính, giúp thúc đẩy ngành nông nghiệp tiến tới các phương pháp thân thiện với môi trường hơn. 💼 Ellerton tự hào được đồng hành là đối tác truyền thông của Rize trong vòng gọi vốn Series A trị giá 14 triệu đô la vừa qua. 🔗 Hãy liên hệ với chúng tôi để cùng đẩy mạnh thương hiệu của công ty tại Việt Nam và các thị trường Đông Nam Á! #PR #Vietnam #Agritech #Sustainability #GreenEconomy #Innovation #Startup #SeriesA #EllertonAndCo #BloombergBusinessweekVietnam #BrandGrowth 🎉 We're thrilled to have received our copy of Bloomberg Businessweek Vietnam! 📰 This publication offers the latest news and in-depth analysis on the green economy, innovative developments, and exciting trends shaping Vietnam's future. 🌾 In the July issue, Rize has been spotlighted as one of the top 9 agri-tech companies to watch in the Vietnamese market. Rize is dedicated to decarbonizing rice farming by integrating cutting-edge technology, leveraging proven data, and providing financial support to drive the industry toward greener practices. 🤝 As their PR partner, we're proud to have supported their successful $14 million Series A funding round and to witness their brand's growth in the Vietnamese market. 📈 Interested in elevating your brand's presence in Vietnam and other Southeast Asian markets? Let's connect! #PR #Vietnam #Agritech #Sustainability #GreenEconomy #Innovation #Startup #SeriesA #EllertonAndCo #BloombergBusinessweekVietnam #BrandGrowth

📰 What Makes a Story Newsworthy? In the world of PR, understanding what makes a story newsworthy is key to getting media coverage. Here’s what you need to know: 1️⃣ Timeliness: Fresh and current stories grab attention. 2️⃣ Proximity: Local angles resonate more. 3️⃣ Impact: The bigger the impact, the better. 4️⃣ Prominence: Well-known names or brands attract eyes. 5️⃣ Conflict: Controversy sells. 6️⃣ Novelty: Unique stories stand out. 7️⃣ Human Interest: Emotions drive engagement. By focusing on these elements, your PR efforts can hit the mark and capture the media’s attention. 🎯 Read more here: https://lnkd.in/gyjpucZ6 #PublicRelations #MediaStrategy #Newsworthy #PRTips #EllertonAndCo

🚆 The Johor Bahru-Singapore RTS Link is set to change the game for Singapore's retail landscape. With potential shifts in consumer behavior due to the new ease of cross-border shopping, how can Singaporean retailers stay competitive? 🛍️ Mário Braz de Matos, Co-founder of Flying Fish Lab, shares key insights in Singapore Business Review. His advice? Focus on value over price, offering unique experiences that can't be found across the border. 💡 Check out the full article for more on how retailers can adapt and thrive in this evolving landscape. #RetailTrends #ConsumerBehavior #SingaporeBusiness #FlyingFishLab #InnovationInRetail #EllertonAndCo

🎙️ Tune in to an insightful episode of 'Destination Anywhere' on CNA Radio! 🎧 Melanie Oliveiro explores Cambodia’s biggest music and cultural centre, The Gong, with Hannes Schmid, Co-Founder of Smiling Gecko and a world-renowned Swiss photographer. 🌏✨ Hannes shares how The Gong, dedicated to celebrating and nurturing ancient Khmer arts and culture, is designed to cater to a broad range of artistic and cultural events. Don't miss his insights on its architectural merits and the vision behind this cultural gem. 🛕🎨 #EllertonCo #SmilingGecko #TheGong #CulturalHeritage #KhmerArts #Podcast #HannesSchmid #Cambodia 👉 https://lnkd.in/d_BtkYDr

🌟 Exciting News! 🌟 We are thrilled to share that Mário Braz de Matos, cofounder of Flying Fish Lab, was featured in Business Insider's latest article discussing the emerging rivalry between Urban Revivo and Zara. 🛍️✨ Urban Revivo is quickly becoming a major player in the Asian fashion market, with plans to expand to cities like New York and London. Mário highlights how Urban Revivo is revolutionizing the shopping experience, investing "far more than any other fast fashion brand." This focus on creating an engaging and enjoyable shopping environment sets Urban Revivo apart from other brands like Zara, H&M, and Uniqlo. While experts agree that Zara doesn't have to worry just yet, Urban Revivo's emphasis on quality and customer experience is turning heads. Mário adds that although Urban Revivo is still too small outside China to be felt as a threat to Zara, it can compete in every market where it is present. 🌍🛒 Check out the full article to see why Urban Revivo is catching everyone's attention and what this means for the future of fast fashion! 📈📰 https://lnkd.in/dd9cY-KN #PRInsights #FastFashion #UrbanRevivo #Zara #EllertonCo #FlyingFishLab #BusinessInsider #FashionIndustry #Innovation

🌟 Boosting Singapore's Year-Round Tourism with Strategic Events! 🌟 Singapore’s tourism sector is set to soar with strategic event placement and enhanced hospitality packages. 🏙️✨ Guy Llewellyn, Assistant Professor at EHL Hospitality Business School, emphasizes leveraging established events and public holidays to ensure a continuous influx of tourists throughout the year 🎉🗓️. From F1 races to the World Aquatics Championships, the key is to spread these events across the calendar. By coordinating with event organizers, tour operators, and government agencies, Singapore can create a vibrant, year-round tourist destination. 🏎️🏊♂️ Digital elements in marketing can also attract undecided tourists, ensuring they experience the magic of Singapore. 📲🌐 Moreover, comprehensive hospitality packages, catering to all financial tiers, will make travel to Singapore more accessible and appealing. From ultra-luxury to budget options, there’s something for everyone! 🏨✈️ Let’s make Singapore the ultimate year-round destination! 🌏✈️ #SingaporeTourism #EHLHospitality #YearRoundEvents #Travel #TourismStrategy #EllertonPR https://lnkd.in/gT3EdWcU