Samsonite APAC & Middle East

This summer, our Samsonite brand ambassador for Asia, Lee Dong Wook, was "spotted" in Korea, mainland China, and Hong Kong 🌍   This is Lee Dong Wook’s second campaign with Samsonite since he became our Asia Ambassador. Titled ‘Gravitated’, the campaign celebrates the joy of travel and the desire for new experiences at each destination.    This 360 integrated campaign is rolled out across digital, social, retail, and outdoor advertising, including high-impact displays at major airports across Asia.   Enjoy the campaign video here: https://lnkd.in/dADJeYAM

In our latest edition of ‘People of Samsonite’, we sat down with Colin Chui, Senior General Counsel, Asia, for a quick chat. A mathematics major, and dragon boat and marathon enthusiast - he tells the story of his serendipitous foray into law, the passionate culture he thrives in, and his family-centric values that also extend to care for his colleagues. Read all about it below ⬇️

A visual feast was on display at the American Tourister pop-up event in Taiwan last month! The 10-day event was held near A11 Shin Kong Mitsukoshi Department Store in Taipei, to celebrate the launch of the “Fun is Where You Take It” campaign. A custom-built, upside-down train carriage stole the show by exhibiting the #AmericanTourister Frontec collection in a uniquely imaginative way - a nod to the brand’s creativity in connecting with travelers. This stylish set-up even served as a fun photo spot for invited influencers and curious passers-by 📸 On launch day, Taiwanese boy group U:NUS put on a live performance, elevating the atmosphere with energy and enthusiasm as fans cheered on. Participants could also win prizes, ice-cream giveaways and enjoy other promotional offers. Keep an eye out for more of such brand experiences to come!

Proud of our Samsonite store at Suntec City mall in Singapore, for being awarded the Excellence in Design for Greater Efficiencies (EDGE) Advanced certification from EDGE Buildings!   This is a global standard by IFC - International Finance Corporation that recognizes buildings and spaces with 40% or more on-site energy savings. This accolade is a testament to the store’s #sustainability-first design. For instance, the store’s external facade was fabricated from recycled aluminium and the shelves were made from recycled plastics. The Balau wood sculptures framing the space were also fashioned out of used wood that had spent at least 30 years in shipyards.   To date, the store has achieved predicted savings of: • 43% energy savings • 54% water savings • 47% less embodied energy in materials   Congratulations to everyone involved in this remarkable achievement – a symbol of the progress we’re making with our global sustainability strategy, “Our Responsible Journey”.   #ESG #OurResponsibleJourney #EDGEAdvanced

Samsonite International S.A. is pleased to have recently announced our results for the six months ended June 30, 2024. Here is a link to our press release: https://lnkd.in/gqJbruer

In 1960, Samsonite luggage first became available in Kuwait.   In 2006, we opened our first boutique store in Kuwait, also our first in the Middle East.   In 2024, we held one of our largest scale pop-up events in Kuwait, at the luxurious 360 Mall. Guests had the opportunity to test out the innovative Aero-Trac™️ suspension wheels on the EVOA Z luggage, and learn more about the sustainable materials that went into creating the Magnum ECO luggage. Syed Shaheen Jamil, VP, Samsonite Middle East says, “Samsonite has come a long way in Kuwait, and we are committed to providing travelers here with more sustainable and innovative products while enjoying an elevated brand experience."

Fostering cross-cultural understanding is an important part of our #people strategy at Samsonite.   One such initiative is our Samsonite APAC & Middle East regional mentorship program, which connects mentee-mentor pairs from different departments and across borders. From virtual mentoring sessions to an overseas immersion at each mentor’s home country, the program offers participants the opportunity to explore new perspectives, gain exposure to new cultures and take inspiration from different ways of working.    We spoke to Miwa Shimizu from Japan, a mentee in this program, to learn more about her time with her mentor, Lida Chessadatawornwong, Country Head at Samsonite Thailand. Miwa’s advice to future participants in the program? To cherish the opportunity to forge new friendships and learn from new experiences - just as she did.   Tap on the cards below to read more ↓   #diversity #inclusion #OurResponsibleJourney

Samsonite Singapore is proud to announce its inaugural partnership with the Singapore National Olympic Council (SNOC) as the Official Luggage Sponsor for Team Singapore athletes heading to the Paris 2024 Olympics, equipping them with our Samsonite EVOA Z collection.   Satish Peerubandi, Vice President of Samsonite Southeast Asia said, “We are honored to support our national athletes by providing them with premium luggage that reflects their esteemed image as representatives of our nation and enhances their travel experience. We extend our best wishes to Team Singapore and take immense pride in each and every one of them. It is our privilege to be part of their journey and to contribute to their success on the world stage.”   Secretary General of SNOC, Chris Chan, added, “We appreciate Samsonite Singapore’s unwavering support for our contingent and look forward to a successful partnership together.”    #Olympics #Paris2024

Co-creating pioneering solutions to shape the future of #retail 💡 Samsonite is proud to participate in the Retail Open Innovation Challenge 2024. Organized by Enterprise Singapore, this is a call for startups and small and medium-sized enterprises (SMEs) worldwide to propose and bring to life ideas that can redefine retail — by enhancing customer experiences, championing sustainable material solutions, or optimizing operational efficiencies. We look forward to this collaboration as we continually find new and better ways to evolve our customer-focused approach to retail innovation. Hear what HeeJeong Kim, Vice President of Brands Samsonite, Asia has to say about this exciting initiative👇 This program is also supported by the Singapore Open Innovation Network and Agorize. Learn more and submit your application by 12 Aug: https://lnkd.in/gmzERsg6

Samsonite Malaysia is proud to announce a partnership with The Olympic Council of Malaysia (OCM) as the Official Luggage Sponsor for the Malaysian Contingent to the XXXIII Olympic Games Paris 2024.   “We are extremely pleased with Samsonite Malaysia’s commitment to support our national athletes through this partnership. The athletes will be provided with suitcases that are an avid traveler’s dream,” said OCM Secretary General, Dato’ Mohd Nazifuddin.   Ambert Khoo, Country Head of Samsonite Malaysia added, "We are committed to empowering our athletes and supporting the team with our high-performing luggage. This sponsorship is our commitment to support our national athletes as they embark on an unforgettable journey to the XXXIII Olympic Games Paris 2024, as they make our country proud.”   #Olympics #Paris2024