SeenThis

This week, SeenThis attended AdWeek New York! Our General Manager, Ben Riley, joined a panel with WildAid, Duration Media LLC., and eyeo to discuss the power of innovative partnerships. WildAid has launched a programmatic digital pilot project for its U.S. sustainable lifestyles ad campaign, The Environment Excuse. SeenThis, along with other industry partners, is proud to be part of this project to explore how programmatic advertising can effectively reduce carbon emissions while engaging consumers. To learn more about the results and campaign insights, download their white paper here: https://lnkd.in/dNSAypY9 #AWNEWYORK24

We are thrilled to announce that SeenThis, together with PubMatic and GroupM France, has won the Cas d'OR for Responsible Video Campaign at the Cas d'OR du Digital Responsable 2024! This award celebrates our collective efforts to promote more sustainable digital advertising. By leveraging SeenThis' adaptive streaming technology, we have not only delivered high-performance and quality video but also significantly reduced data usage and minimized carbon emissions. Congratulations to the team! Jean-Robert MAMIN Pierre de Grandmaison

Spotify Japan Delivers High Quality Campaigns with SeenThis while Avoiding Emissions Powered by SeenThis adaptive streaming technology, Spotify Japan together with Publicis Groupe successfully ran two campaigns in various formats, combining static surfaces with seamless, high quality video content. The results? Spotify Japan saw substantial emissions reductions from creative delivery by using SeenThis technology instead of conventional download technology. Discover more here: https://lnkd.in/gENfHcrG

Congratulations to SeenThis' Swedish Sales Organization on being awarded "Sales Organization of the Year" at the Stockholm Media Award 2024. Nominated by clients and agencies, with the following motivation: "In the category of 'Sales Organization of the Year,' we celebrate an entity that embodies the theme 'Past, Present, and Plenty of Future – About Time.' This organization has not only raised the bar for the industry through its clear customer and solution focus, but also created memorable and engaging experiences. By fostering meaningful collaborations with both clients and media agencies, and demonstrating a strong commitment to sustainability, they have contributed to long-term value that impacts the entire marketing landscape. Their success clearly shows how future challenges can be transformed into tangible results. We can't help but say: 'About damn time!'" #StockholmMediaAward #StockholmMediaWeek

We’re thrilled to announce that SeenThis is officially launching in Japan! 🇯🇵 With our adaptive streaming technology, advertisers in Japan will now have access to more sustainable, high-performing video advertising solutions, marking a shift away from traditional static image ads. After successful campaigns and partnerships across Asia, we’re ready to introduce our game-changing technology to this dynamic market. Leading our Tokyo office is Setsuko Iijima, bringing her wealth of experience to help Japanese advertisers create more impactful and immersive video campaigns. “After the opening of our offices in Singapore and Hong Kong, the opening of our Tokyo office is another sign of our commitment to helping advertisers run high-impact, more sustainable campaigns in the APAC region,” said Jesper Benon, CEO SeenThis. Explore the full press release here: https://lnkd.in/dX-TMn4T

SeenThis Will Attend Advertising Week Asia in Tokyo! Tom Jones-Barlow, VP APAC at SeenThis will be on stage alongside Nobuyuki Onodera, Manager at Dentsu Innovation Initiative Connect, to delve into "Instant Delivery, Infinite Possibilities." During this session, moderated by Riku Akimoto of STYLUS Japan, we'll explore how SeenThis is pioneering video advertising innovation with our adaptive, high-quality streaming technology that delivers next-generation video ads that instantly captivate users. We will discuss the future of video experiences, highlighting how the combination of sustainability and performance equips marketers with the essential tools to thrive in the rapidly evolving digital landscape. 🗓 September 20, 11:50 - 12:30 JST at Venue Manhattan 3 #AdvertisingWeekAsia

The digital advertising industry has a growing emissions problem, but technology could be the key to solving it. In this insightful article, Marcela Oguntoye, Commercial Operations Director at SeenThis, explains how innovative tech solutions can minimize the carbon footprint of digital ads and drive us toward a more sustainable future. "No silver bullet will make our industry more sustainable overnight. Rather, it will be a combination of approaches and collective action across the industry that can mitigate its impact," said Marcela. Read her full insights here: https://lnkd.in/djpVtZ4s

Exciting News! We are thrilled to announce that SeenThis, in collaboration with Pinterest and Mediahub Worldwide, has been selected as a finalist for the Digiday Technology Awards in the 'Best Sustainable Platform' category. This is an honor to be recognized, and we look forward to the winners' announcement in September. #DigidayAwards #Sustainability #Innovation #SeenThis #Pinterest #MediaHub

The digital landscape is evolving rapidly, with video at the forefront of this transformation. But what’s next for video in an era of constant innovation? In our latest article, we explore this new era of video and how it’s reshaping content creation, consumption, and distribution. Our CCO, Thomas Houge, explains why so many agencies and their brands are turning to SeenThis to stay ahead of the curve. Read the full article in MarTech360 here: https://lnkd.in/d-rMfTED

Unilever Achieves Impressive Results While Minimizing Carbon Footprint with SeenThis As internet usage continues to rise in the Philippines, advertisers increasingly turn to digital platforms to reach their audiences. However, while many rely on digital advertising to share their stories, they also face growing pressure to reduce their environmental impact — creating a challenge for Unilever’s beauty brand, Dove. To address this, Dove and Unilever, in partnership with their media agency Mindshare, utilized SeenThis’ proprietary technology to launch a campaign in the Philippines with incredible results: ◾ +245% CTR uplift ◾ +8% viewability increase ◾ -78% data reduction ◾ -47% carbon emissions avoided from creative delivery This campaign delivered carbon-efficient digital advertising without compromising performance!