Startups always wonder what they could do to convince investors, but they don’t ask themselves what puts investors off. 🙅
→ Numero uno: You use tons of cumulative numbers.
Are you trying to hide something? Pump up the numbers, when in reality, they’re not so big?
Don’t do that.
It’s also ok if you don’t have metrics if you’re at the pre-MVP or MVP stage.
Investors aren’t dumb and will understand that.
→ Numero dos: Overselling your or your team’s experience.
Transformation, learning, and adapting is the right way to go. Focus on that.
→ Numero tres: Unrealistic projections.
Sure, optimism is great, but if you’re projecting exponential growth with little substance behind it, they will see right through you.
Ground your forecasts in data 📉 and always have a plan if things don’t go as expected.
→ Numero quatro: Lack of focus.
If your pitch feels like it’s trying to solve every problem under the sun, they might think you lack direction. 🔄
Do one thing really well instead of being a jack of all trades and master of none.
All in all: be transparent, clear and humble.
They appreciate that more than buzzwords and inflated numbers.