11K | China-Specialist Communications Consultancy

Happy Mid-Autumn Festival!✨ 阖家幸福，万事如意🥮   May the full moon bring you peace and joy. Wishing you a bright, happy, and harmonious Mid-Autumn Festival filled with love and togetherness!   - From 11K | China-Specialist Communications Consultancy

CLIENT WIN🎉: Mirazur, a three-star Michelin restaurant located in Menton, France, has appointed 11K | China-Specialist Communications Consultancy as its China Digital Marketing Consultancy to create strategy and run its first Chinese social media platform.🇫🇷🇨🇳 ✨Founded in 2006 by the acclaimed chef Mauro Colagreco, Mirazur quickly rose to prominence and was named the No.1 restaurant on “The World's 50 Best Restaurants” list in 2019. 🍴 Nestled on the picturesque Côte d'Azur, with breathtaking views of the Mediterranean Sea, Mirazur offers an extraordinary dining experience that has become a must-visit destination for those exploring the French Riviera. Guided by a philosophy deeply rooted in nature, Mirazur’s menu is in constant evolution, showcasing the freshest seasonal ingredients. As Chef Colagreco eloquently states, "At Mirazur, we have 365 seasons instead of four." Mauro Colagreco, Chef at Mirazur said: "This collaboration with 11K Consulting represents a pivotal move in expanding our global reach, particularly among our Chinese patrons. We are very enthusiastic to bring the distinctive culinary artistry of Mirazur to an appreciative and discerning audience in China." Sally Maier-Yip 葉運珍 ✨ , Founder and Managing Director at 11K Consulting: "We are excited to be appointed as the Chinese digital marketing consultancy for Mirazur. Our dedicated team is committed to elevating the visibility of this world-renowned restaurant by introducing its exceptional culinary experiences to China's sophisticated audience through targeted digital marketing and strategic business partnerships." #Michelin #restaurant #chinadigitalmarketing

📣Job alert: We are hiring! Role: Senior Account Manager / Account Director Job type: Nine-month contract - with potential to become permanent Location: London Salary: Competitive (subject to experience)   🔶 Why you should join 11K | China-Specialist Communications Consultancy?   You will have a chance to ...   ✨Work with some of the world's leading property developers, architecture and interior design firms, luxury hotels and restaurants in the UK, Dubai, Greece, Singapore, Vancouver and beyond ✨ Work with a #dreamteam who always support, empower, and inspire each other. We will have fun together while working hard and smart ✨Network with influential business and HNW communities in London regularly ✨Receive regular training, learning and development for professional and personal growth ✨Experience A.S.I.A. (Adaptable | Strategic | Irreproachable | Accountable) working culture ✨Enjoy regular team lunches and team-building activities   📎 Please find the full job description here if you know someone who fits the bill; or if you are keen to join the growing 11K team: https://rb.gy/4alu71   We are looking forward to growing from strength to strength together! 🚀 #hiring #londonjob #pr #11Kconsulting

🎉What an unforgettable night! Last week, 11K | China-Specialist Communications Consultancy had the great honour of assisting Savills and Luxury London Media in hosting the ‘China VIP Night’ at Savills Summer Showcase 2024 at the Design Museum. This is the third consecutive year we have had the privilege to be part of this wonderful event. 🍹 At this exclusive event, over 30 esteemed Chinese VIPs and HNW (High Net Worth) guests from various industries attended, gaining first-hand insights from Savills’ leading experts and explore an exquisite selection of our finest residential developments, spanning from exceptional properties in London🇬🇧 to luxurious homes in Dubai. ✨   The event also showcased the world's first super tourer, Aston Martin Lagonda Ltd's DB12, along with an exquisite range of fine jewellery by Pragnell. We extend our heartfelt gratitude to all our esteemed guests for their unwavering support. 😊A special thank you to Savills and Luxury London Media for our long-standing and successful partnership. We eagerly anticipate another stellar collaboration on #SavillsSummerShowcase in 2025!🌟  #event #property #savills #luxurylondon

🎉Client News: Congratulations to our client ADAM Architecture for winning 4 awards at the most recognised design award CREDAWARD in Shanghai! 🏆 It was the first time for ADAM Architecture to participate in a design award in China. Robbie Kerr, Director of ADAM Architecture, represented the company to attend the 10th CREDAWARD final presentation and award ceremony. 🎉 ✨The 11K | China-Specialist Communications Consultancy team supported them from beginning to end. Both of ADAM’s participating projects stood out among 746 projects submitted by 312 institutions across 23 countries and won silver awards:  🥈 𝐍𝐚𝐧𝐬𝐥𝐞𝐝𝐚𝐧 𝐢𝐧 𝐍𝐞𝐰𝐪𝐮𝐚𝐲: 𝐒𝐢𝐥𝐯𝐞𝐫 𝐀𝐰𝐚𝐫𝐝 𝐟𝐨𝐫 𝐏𝐥𝐚𝐧𝐧𝐢𝐧𝐠 𝐃𝐞𝐬𝐢𝐠𝐧 🥈 𝐓𝐡𝐞 𝐋𝐞𝐯𝐢𝐧𝐞 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐚𝐭 𝐓𝐫𝐢𝐧𝐢𝐭𝐲 𝐂𝐨𝐥𝐥𝐞𝐠𝐞, 𝐎𝐱𝐟𝐨𝐫𝐝: 𝐒𝐢𝐥𝐯𝐞𝐫 𝐀𝐰𝐚𝐫𝐝 𝐟𝐨𝐫 𝐒𝐨𝐜𝐢𝐚𝐥 𝐚𝐧𝐝 𝐏𝐮𝐛𝐥𝐢𝐜 𝐏𝐫𝐨𝐣𝐞𝐜𝐭𝐬 Additionally, ADAM Architecture received two industry recognitions: 𝐄𝐱𝐜𝐞𝐩𝐭𝐢𝐨𝐧𝐚𝐥 𝐃𝐞𝐬𝐢𝐠𝐧 𝐁𝐫𝐚𝐧𝐝 𝐋𝐞𝐚𝐝𝐞𝐫 𝐚𝐧𝐝 𝐐𝐮𝐚𝐥𝐢𝐭𝐲 𝐃𝐞𝐬𝐢𝐠𝐧 𝐁𝐫𝐚𝐧𝐝 𝐋𝐞𝐚𝐝𝐞𝐫 𝐟𝐨𝐫 𝐀𝐫𝐜𝐡𝐢𝐭𝐞𝐜𝐭𝐮𝐫𝐞.🏆 CREDAWARD aims to recognise outstanding projects in pursuit of excellence and design innovation that will lead the way for the future development of our cities. We look forward to achieving more TOGETHER!✨ #ADAMArchitecture #Shanghai #awardwinning

📢Today, we are launching our  latest China thought leadership paper: 🏠 Evolution of Canary Wharf: Why and What Makes it the Emerging Property Hotspot for Chinese Buyers and Investors? 📰For this Thought Leadership Article, 11K | China-Specialist Communications Consultancy  and  Canary Wharf Group  invited 10 experts across different sectors in Asia and the UK to offer their unique industry perspectives on this key question.    Below are the top 6 key findings:  ☑️Canary Wharf has undergone a transformation from business district to cultural destination, attractive to residents and visitors alike. The style and amenities of the area are ideal for Chinese buyers and property investors.      ☑️Chinese buyers are changing from being predominantly property investors to also taking an interest in becoming owner-occupiers and Canary Wharf is just the kind of neighbourhood that is encouraging that shift.      ☑️The amenities, location, security and excellent transport links are among the features of Canary Wharf that are most appealing to Chinese buyers. Convenience is key and with Canary Wharf, everything – from work, to socialising, to shopping – is on the doorstep.     ☑️Thanks to the high-rise and modern nature of the residences in Canary Wharf, Chinese (including Hong Kong) investors will feel right at home. The area is similar in style to the developments they’re used to. Amenities and green spaces are all within walking distance, which is another key factor.     ☑️Thanks to Canary Wharf’s many attractions to Chinese property investors, there is a growing Chinese community here, which is, in itself, a draw to people considering the area.      ☑️Canary Wharf is continually developing, not just in its properties and infrastructure, but also in the diversification of the businesses it attracts. With tech and life science companies coming in, the area looks set to continue to experience innovation and future growth.   * Big thank you to all our industry experts for your valuable insights (not in order) in this paper:     Melanie Conway of Canary Wharf Group | 曹锦玥 Winnie Jinyue Cao of Blick Rothenberg | Winnie Seow of Hawksford | Yuchen Xia of New Horizon Global | Wenxi Zhou 周文玺 of Lawrence Stephens | Jenny Dong of Managing Ocean Tide Wealth Limited | Jonathan Chan of Ronald Fletcher Baker LLP | George Why of Russell Academy | Vincent Tsz Ming Li, CFA of Oakcean Capital | Terence Tan of Azets.     👇 Read the full article below. #chinapr #canarywharf #londonproperty #insights

Last week, 11K | China-Specialist Communications Consultancy had the great honour of organising our client Regal London (APAC) Regal London's panel discussion event with the theme '𝐖𝐡𝐚𝐭 𝐰𝐢𝐥𝐥 𝐡𝐚𝐩𝐩𝐞𝐧 𝐭𝐨 𝐭𝐡𝐞 𝐋𝐨𝐧𝐝𝐨𝐧 𝐫𝐞𝐬𝐢𝐝𝐞𝐧𝐭𝐢𝐚𝐥 𝐦𝐚𝐫𝐤𝐞𝐭 𝐚𝐟𝐭𝐞𝐫 𝐭𝐡𝐞 𝐔𝐊 𝐠𝐞𝐧𝐞𝐫𝐚𝐥 𝐞𝐥𝐞𝐜𝐭𝐢𝐨𝐧 - 𝐟𝐫𝐨𝐦 𝐚 𝐂𝐡𝐢𝐧𝐞𝐬𝐞 𝐦𝐚𝐫𝐤𝐞𝐭 𝐩𝐞𝐫𝐬𝐩𝐞𝐜𝐭𝐢𝐯𝐞?'at Fulton & Fifth's marketing suite. Sally Maier-Yip 葉運珍 ✨, MD of 11K Consulting moderated this inspiring panel discussion, and below are the key takeaways from key speakers: 🎙️Jacob Sullivan, Global Sales & Residential Marketing Director at Regal London ✅The UK residential property market is looking to be more stable and positive after the UK general election. The interests from Chinese buyers in the London market remain strong, given UK/London's proven track records, sound infrastructure, and reputation for world-class education.   ✅The regenerated NW London properties, such as Fulton & Fifth in Wembley Park, are one of the hot destinations for Chinese buyers recently.     🎙️Susan 🇬🇧 Fang, Co-founder of OxBridge Holdings, Inc.  ✅ When Chinese buyers are looking to buy properties in London, they are looking for connectivity, ease of transport, safety/security (for younger students), and a sense of local (Chinese) community.     🎙️Jenny Dong, Founder and Managing Director at Ocean Tide Wealth Limited   ✅Chinese (and international) buyers have been waiting for the results of the UK general election; now it's over. People already started to buy again and their confidence remains strong in the UK property market (for both letting and buying).     #londonevent #property #pr #paneldiscussion

In June, Sally Maier-Yip 葉運珍 ✨, MD of 11K | China-Specialist Communications Consultancy, interviewed 11K’s Shanghai-based Head of China, Julia Wang. 💡 Below are the key insights from Julia's first-hand observations in China: 🚀 Great news: China finally bounced back after the pandemic! ☑️" By 2024, a lot more Chinese people started traveling again. They're coming back to the UK, specifically to London, and also returning to France, Italy, the US, and Southeast Asia." ☑️"For the Chinese young generations, they prefer to travel in the smaller groups, seeking memorable and high-quality experiences." 💡 Other key facts and stats you should know: ☑️About 489m domestic trips were made in 2023, generating Rmb4.9trn (US$679bn) in tourism revenue. Spending per domestic tourist in 2023 has already surpassed its pre‑pandemic levels, reaching a five‑year high. (Source: China's National Bureau of Statistics) ☑️Countries that reopened their borders earlier, such as South Korea, Australia and Singapore, saw their respective outbound tourism levels recovering to more than 65% of their pre‑pandemic levels one year after reopening, even with covid-related restrictions in other countries. ☑️Earlier this year, Chinese officials set a target of weekly flight capacity to achieve 80% of its pre‑pandemic levels by the end of 2024. ☑️Although the number of outbound travellers will continue to rise, the preference of Chinese tourists will gradually shift away from shopping overseas to consumption of cultural and experiential products. Did you see more Chinese travellers coming back to your country? How are you catering to their changing needs? Stay tuned for our upcoming China insights episodes 🎬… #chinamarket #interview #insights

🎉11K | China-Specialist Communications Consultancy published a China thought leadership paper, entitled “𝗪𝗵𝗲𝗿𝗲 𝗮𝗻𝗱 𝘄𝗵𝘆 𝗮𝗿𝗲 𝗖𝗵𝗶𝗻𝗲𝘀𝗲 𝗯𝘂𝘆𝗲𝗿𝘀 𝗯𝘂𝘆𝗶𝗻𝗴 𝗿𝗲𝘀𝗶𝗱𝗲𝗻𝘁𝗶𝗮𝗹𝗽𝗿𝗼𝗽𝗲𝗿𝘁𝗶𝗲𝘀 𝗶𝗻 𝗟𝗼𝗻𝗱𝗼𝗻 𝗶𝗻 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝟭𝟮 𝗺𝗼𝗻𝘁𝗵𝘀? “<伦敦房地产市场概述与预测：中国买家未来12个月内在伦敦置业的位置和驱动力> in partnership with client Regal London (MENA) Regal London (APAC). 📰This article was positively featured on 12 top leading Chinese media, including Tencent, ifeng.com, Snowball Finance, Jiemian News, ZAKER, Sohu, Fangchan.com, JPM.CN, PC House, NetEase (163.com), Sina Property, eastmoney.com, and more. In this new thought leadership paper, we found the top 8 key findings from 13 interviewed experts across different sectors in the UK and Asia.✨ Read the full new thought leadership paper at the link in the Comment below.

🔥Hot off the press🔥 📢We have just launched our new China thought leadership paper:  “London Property Market Overview & Prediction: Where and why are Chinese buyers buying residential properties in London in the next 12 months?” For this Thought Leadership Article, 11K | China-Specialist Communications Consultancy and Regal London Regal Regal London (MENA) Regal London (APAC) invited 13 experts across different sectors in the UK and Asia to offer their unique industry perspectives on this key question. 💡Below are the top 8 Key findings: ☑️London, as a global financial hub, continues to be an attractive proposition for Chinese property investors. It is seen as stable and secure, as well as something of a safe haven or medium and long-term investment. ☑️A new generation of well-educated Chinese buyers are looking for properties in which to live, study, settle and raise families, so the environment in which those properties are located is very important. ☑️Traditional residential areas such as Richmond, Highgate, Greenwich and Hampstead will always be popular, but regenerated districts in places like Wembley, Colindale and Stratford are increasingly attractive to Chinese buyers.  ☑️Locations slightly further outside London, but with efficient transport links – such as Watford and St Albans – are increasingly valued for the amount of space they offer compared to similarly-priced properties in central London. ☑️Education is a still a huge driver for the Chinese when it comes to property investment decisions and there is no sign of this changing in the foreseeable future.  ☑️London’s highly regarded schools and universities will continue to be a major factor with Chinese families choosing where to buy. However, younger parents may start to prioritise schools in safer and more spacious areas away from the city centre. ☑️Professional guidance through the financial and legal complexities of buying property is essential, though Chinese investors should also familiarise themselves with the area they’re looking to buy in. ☑️It is vital to keep abreast of any and all regulatory and economic factors that could impact a property purchase. However, these are less likely to affect those looking for a long-term investment. Please find attached full Thought Leadership Paper for your reading! *************************** Thank you all our experts for your most valuable insights (not in order):  Jacob Sullivan｜Robert Kerr｜Winnie Cao｜Sarah Lau｜Samuel Chan Sze Ming｜Liam Monaghan｜Jenny Dong｜Rafael Steinmetz Leffa｜Susan Fang｜Yuchen Xia ｜Simon Green ｜Peter Fenyves｜Chloe Yap *************************** Hope you enjoy reading it! 📰 * If you have any comments on or questions about this thought leadership paper, please contact Sally Maier-Yip 葉運珍 ✨ at sally@11kconsulting.com #thoughtleadership #regallondon #property #insights