We’re excited to have been part of the Cif Creams pack redesign! The new packaging now features a clear Call to Action and a QR code on the front, unlocking 101 ways to use Cif Creams. Thanks to this innovative update, they've seen a staggering 696% increase in QR code scans! #PackagingDesign #Innovation #CifCreams #QRcode #DesignImpact
Capturing consumer attention is becoming more challenging than ever but sometimes it’s about the small changes! Our CIF team has been on fire with a striking new Brand Identity for the Brand best demonstrated through Cif creams pack re-design. And no it’s not just about the look, it’s about creating an engaging and user-friendly experience that gets consumers interacting with our products like never before. Our new packaging prominently displays a distinct Call to Action and QR code on the front of pack, directing consumers to additional content with a quick scan. Thanks to the effective re-design we’ve seen a whopping 696% increase in QR code scans! What a result! A huge shoutout to Dori Flouti Berto Kotze Millie Cooper Lethícia Bellão and Ayesha Ahsan. Let’s keep pushing boundaries and setting new benchmarks together!