Ad Net Zero

📣 Happy Friday! Here’s the latest updates from Ad Net Zero.., 🌱 Outsmart OOH launches Guide to Sustainability Best Practice, take a look: https://lnkd.in/ev7_hB5Y 📢 In the run-up to the #SuperBowl, Ad Net Zero US is urging all U.S. brands to measure their carbon emissions for Super Bowl ads. Utilise We Are AdGreen's free carbon calculator for production to measure your impact. Discover more here: https://lnkd.in/eCkFjwPy   🌏️ US supporter Givsly has crowd-sourced impact awards celebrating people and companies driving social impact and sustainability. We are thrilled to see several ANZ US and global supporters recognised and up for vote! https://lnkd.in/efdBqq9Y   🙌 And finally, we're delighted to welcome Bipolar Studio and Thallo as the newest member of the Ad Net Zero US community!

📣Happy Friday - and an especially massive announcement today... Yesterday marked the launch of Ad Net Zero Australia! 📣The AANA - Australian Association of National Advertisers, Advertising Council Australia (ACA), IAB Australia and the Media Federation of Australia (MFA) launched the Australian chapter, at the Greenhouse Climate Tech Hub of Salesforce Tower Sydney, taking Ad Net Zero's reach to territories accounting for 52% of global ad share 😲😲😲! 📣The launch event featured incredible panel: Alexandra Heaven (JCDecaux Australia), Anneliese Douglass (Nestlé), Caroline Oates and MFA Board member Michael Rebelo (Publicis Groupe ANZ), and moderated by James Greet, coming together to discuss the impact and acceleration needed as our industry tackles the climate crisis.   📣The initiative is backed by 25 foundation supporters across the industry: The Arnott's Group, Big Screen Video, Benedictus Media, dentsu, @Domain, Foxtel Media, Google, GroupM, IPG Mediabrands, JCDecaux, @Lion, Meta, Nestlé, News Corp Australia, @Nine, @NOVA, Omnicom Media Group, oOh!Media, Publicis Groupe, QMS Media, Scope3, SBS, @Val Morgan Group, XR Extreme Reach, and Yahoo. It is further supported by industry bodies such as Outdoor Media Association (OMA) and Commercial Radio & Audio (CRA). A massive day for ANZ and for the Australian industry. Well done to to all involved!! #launch #happyfriday #australia #adindustry #climateaction #climatechange #sustainability #advertising #adnetzero #anz #tradeassociations

Tickets are (SRSLY) flying off the shelves for this year's Campaign Ad Net Zero Awards ceremony, so don't forget to buy your table asap. It's going to be a great afternoon. You can book a table/seat here, as well as start getting some ideas for your next sustainable campaign from the UK and International shortlists ... https://lnkd.in/eP22GR4J Campaign UK #campaignadnetzeroawards #anz #adnetzeroawards #netzero #climateaction #businesstransformation #sustainability #sustainableevents

🎉 Happy Friday! Here's all the latest updates... 🌍 A big thank you to ITV for hosting ‘Project Planet Week’ and all the hard work that went into this! Featuring a panel discussion with Sebastian Munden and a ‘Project Planet Ideas Session’ with Elle Chartres who shared Ad Net Zero’s new Action 5 pilot. The pilot aims to help creative strategy and brand professionals support more sustainable behaviours in advertising and will form the basis for our brainstorming.  🚀 Now live! Matt Bourn shares his insights on ‘The magic ingredients for more sustainable consumer behaviours. Take a look here: https://lnkd.in/eSxNDNHy 📢 We are also excited to announce that Ad Net Zero UAE is now live on LinkedIn. Follow along the journey here: https://lnkd.in/ePe-bNNf  🌱 A warm welcome to our latest supporters from the UK Total Media and the US Brand Finance, it's great to have you on board!   📅 Don’t miss Elle Chartres next Tuesday at the Net Zero Festival 2024, where she’ll be on a panel discussing ‘New rules: Deep dive into regulating green claims.  Check out the agenda here: https://lnkd.in/evYcGYxd #ProjectPlanetWeek #NetZeroFestival2024

🚗 ♻ For this week's ‘Better Future Showcase’, we are sharing Renault's ‘Plug-Inn Business’ campaign, created with the agency Publicis Conseil. ♻ 🚗 To address the issue of too many electric cars and insufficient charging stations in France, Renault created the Plug Inn app to connect electric car drivers to home charger owners. In 2024, Renault Plug Inn redefined the app by transforming it into an easy solution for small businesses to connect with EV drivers. Through the app, business owners can order and install a plug-in charger, advertise their business. and attract more customers by offering a charging spot.   🌏 This solution not only pushed for sustainability, but also created a new way for small businesses, especially in remote areas, to put themselves on the map. A smart way of changing the small business economy by simply offering a charging spot.   Read more: https://lnkd.in/eTMx-vf8 Watch full ad here: https://lnkd.in/eGSshY5Y Agency: Publicis Conseil.  Brand: Renault  Awards: Silver Cannes Lions, Bronze Cannes Lions #BetterFutureShowcase #Sustainableadvertising #CannesLions #ElectricCars #PlugInn

🤸 It’s Friday! Catch up on all the latest from Ad Net Zero...  🌏 To kick things off, Sebastian Munden Munden, Chair of Ad Net Zero, was a guest editor at The Grocer this week and also did a brilliant interview for them on sustainability’s ‘competitive advantage’. Check it out here: https://lnkd.in/egP3JX7s 🌱 Advertising Week New York took centre stage this week, Ad Net Zero US co-hosted a day of programming on Monday at the #AWNY ScaleUp Lounge, focusing on the state of sustainability in the ad industry. John Osborn, US Director, highlighted the progress made on the Ad Net Zero Five Action Plan, especially with introducing the new #GlobalMediaSustainabilityFramework. This was a fantastic week featuring key insights from industry experts!  Find out more from the week here: https://lnkd.in/e9ztb2j9   💫 Ad Net Zero hosted a Showcase session with Channel 4 Planner, Thomas Schofield, and Head of Marketing, Nic Moran, who shared findings from their ‘Carbon Skidmarks’ campaign. Exploring how and why they made it along with key learnings other brands can take away when it comes to talking about the climate. Thank you for such a great session and to all our supporters who joined!   💚 A big thank you to Planet Mark for hosting a brilliant session on "Sustainability in Advertising: The Industry’s Path to Net Zero," With insights and practical guidance from Elle Chartres, ANZ UK Director and Planet Mark representative James Shorey on how to drive more sustainable behaviours within the advertising sector. 💡 Next week there will be more important discussions at Sustainable Brands, Join Ad Net Zero US for Monday’s workshop with Rachel Schnorr, Martin Bryan from IPG Mediabrands, and Bill Wescott, and again Rachel Schnorr on Thursday morning at the mainstage session calling brands to action! https://lnkd.in/eQA2iUdN

🌏 For this week's ‘Better Future Showcase’ we would like to share ‘The World's Ugliest Lawn’ campaign where Gotland and Stockholm agency, Differ, challenged the world and the norm of green lawns. The ‘World’s Ugliest Lawn’ encouraged the people to think about saving water by sharing images of their ugly dry lawns.  💧 This campaign set out to tackle the problem of vast amounts of water being used every day to water lawns for aesthetics. As the world becomes warmer, water scarcity has become a growing problem. To address this, the campaign celebrated not watering lawns for aesthetic reasons in order to protect the availability of groundwater.      People from across the world entered the competition by simply sharing a picture of their ugly dry lawns on Instagram with the hashtag. #worldsugliestlawn or by emailing the picture to Gotland. In the end, a winner was selected and awarded a prize  🏜️ This was a brilliant campaign that revoked that idea of keeping your lawn green and tidy and instead shed light on the power of simply doing nothing at all, in this instance, to do your bit for the environment! Find out more here: Region Gotland: https://lnkd.in/eDWaad9a   Credits  Client: Region Gotland  Client Team: Mimmi Gibson  Creative Agency: Differ Agency Stockholm  Production: Colony  Post Production: Colony Post   Awards: Shortlisted in the PR category of Cannes Lions. Silver in Spinn, Second round in One Show Green Pencil and a European shortlist in the ANDY Awards. #Sustainablecampaigns #waterconservation #CannesCannesCannes Lions International Festival of Creativity #ANDYAwards

🌏 Happy Friday! Catch up on all the latest from Ad Net Zero... 🎉 Join Ad Net Zero US at Advertising Week New York on Monday, October 7th, for a Morning of Sustainability! Find out more here: https://lnkd.in/eYhYRuGV 👏 We are excited to share that Elle Chartres, Director of Ad Net Zero, has won the Communications or Marketing Professional of the Year-In-House at the Women in Green Business Awards! Find out more here: https://lnkd.in/eqDdCPwC ✨ Campaign UK hosted their first Campaign UK Live event, bringing together speakers from across the industry! The event featured insights from Sebastian Munden, Chair of Ad Net Zero, on ‘The Business of Creativity’ exploring topics such as trust, sustainability, inclusion and AI.  🌱 We are thrilled to see 3 of our supporters, Pearl & Dean, giffgaff | Certified B Corp and MG OMD working together on a new initiative to encourage positive behaviour change, keep up the hard work! Find out more here: https://lnkd.in/etZXNYU8 🌿 A massive welcome to our new UK supporters Ebiquity plc and UNLIMITED, along with our new US supporters Revolt and The Guardian US, it is great to have you all on board with us pushing towards sustainability!   💫 Shifts towards sustainability: UK's Last Coal Power Station Closes, Marking Historic Shift (edie.net)  Marketers are stepping up to the climate challenge - but there is more to do (marketingweek.com) #GreenbusinessAwards #AdvertisingWeekNewYork

📢 We are excited to announce that the shortlist for the Campaign Ad Net Zero Awards 2024 have been revealed! The awards celebrate work driving the ad industry toward a more sustainable future. 🌏 This year's award have even greater international representation, with 40% of entries coming from outside the UK, up from 33% last year. 🤓 Take a look at the shortlists here: https://lnkd.in/gQyEvqAy #CampaignAdNetZeroAwards #SustainableAdvertising #Shortlists

🕺 Happy Friday! Here is all the latest from Ad Net Zero... 🌏 To kick things off, Ad Net Zero US was at Climate Week New York, a powerful event which brought together supporters and friends to discuss the next steps to accelerate progress in sustainability. At the event for “Building Our Sustainable Tomorrow” John Osborn, Managing Director at Ad Net Zero US, presented an intervention on reducing the carbon impact of advertising operations. He discussed the importance of having a clear strategy, setting industry standards, and fostering partnerships built on transparency to achieve sustainability goals.      🤓 We are excited to announce that the highly anticipated shortlist for the Campaign Ad Net Zero Awards 2024 has been revealed! Take a look at the shortlists here: https://lnkd.in/dhsYpSPj    ♻ We had a jam-packed week for events, Rosi Croom, ANZ's Global Comms Lead, presented our Action 5 and discussed current trends in behaviour change in the Italian advertising industry, courtesy of DDB Group Italy, UNA, and Ad Net Zero Europe.      🌱 Matt Bourn spoke at the SOZ - Slovenska oglaševalska zbornica Academy about the impact of advertising on climate change and the important shift the industry needs to make to measure success in corporate sustainability. Read more here: https://lnkd.in/eJZ67cWQ    💚 STV PQ hosted an in-person Growth Academy event, ‘Simplifying Sustainability.’  Sebastian Munden, Ad Net Zero Chair, spoke about how businesses can adopt sustainable practices, including green advertising, smart meters and eco-friendly branded products. Find out more here: https://lnkd.in/e-grG9MT 🌿 MG OMD and giffgaff | Certified B Corp Gaff held an inspiring event on Wednesday for their Responsible Marketing Manifesto. Great work!    🎉Finally, we have reached 3000 followers on LinkedIn and want to say a massive thank you to all of our supporters on the Ad Net Zero journey, let's keep up the hard work! #CampaignAdNetZeroAwards #ClimateweekNewYork