Attractions.io

Are you offering mobile food ordering at your attraction? 📲 🍔 Done right, mobile food ordering enables attractions to grow revenue without relying on footfall. Even before the pandemic, many attractions found it difficult to grow visitor numbers. Business models shifted to focus less on getting numbers through the door, and more on metrics like loyalty and secondary spend. Mobile food ordering means that guests can browse menus on their phones and order food instantly at any time, anywhere without having to wait. Because mobile food ordering enables contactless payments (whether via credit card or Google Pay or Apple Pay), it also means that visitors can pay for food and beverages without needing to handle cash or physically swipe their card. And it brings that secondary spend we mentioned - we've seen customers of ours increase their average transaction size by over 50% after introducing mobile food ordering. Learn more about our solution by heading over to our website.

📣 Webinar Alert! Why average technology is sabotaging guest satisfaction (and how to fix it) Did you know that 63% of attraction guests are willing to pay more for a superior experience? Yet, across the guest journey, guests rate their experiences with technology as average, with moments of genuine delight few and far between. We surveyed over 1,000 guests and 200 operators worldwide to see how guest expectations align with operators' tech investment plans. Join us on September 11th at 4PM BST for an exclusive first look at our findings. Our panel of experts will explore why guests aren’t wowed by current digital touchpoints and how operators can elevate their tech investments to exceed expectations, drive revenue, and enhance satisfaction. Hit the link in the comments to register! 👇 Meet the panel: Mark Locker, CEO & Founder, Attractions.io David Rosenberg, SSA Ventures, formerly Monterey Bay Aquarium Nick Dan-Bergman, VP Marketing & Partnerships, LaneTerralever Dolf DeJong (he/him), CEO, Toronto Zoo

Resorts, it's time to deliver first-rate service and a personalised experience. Digital touchpoints have huge potential to improve the resort guest journey. Mobile technology can help your staff better meet the expectations of digital-native guests while unlocking valuable data insights. But how do you deploy mobile technology to empower your guests and allow your staff to dedicate more time to customer service? To help you out, we've put together a factsheet to show you how you can deliver five-star service and a VIP guest experience at your resort. You’ll learn how mobile app platforms equip your guests with a suite of tools to enhance their getaway experience, resulting in improved NPS and higher spend-per-capita. Download the factsheet here: https://lnkd.in/gAKRJ54E

💌 Do you put personalisation at the heart of your guest experience? Our user segmentation tools improve guests' experience of your attraction and increase revenue. Unlike web analytics and user survey data, user segmentation allows marketers to understand what each user has experienced at the attraction before, during and after their visit, meaning you can finally connect every touchpoint in your guest journey. Once you know this, you can develop personalised messaging for each segment and delight guests with a tailored experience. Find out more about how you can create custom audiences and truly personalise your guest experience with user segmentation here 👉

🎢 Happy National Roller Coaster Day to the thrill-seekers and theme park enthusiasts out there! At Attractions.io, we’re proud to work with attractions that generate smiles and delight guests every single day. Our favourite rollercoaster moment this year? Riding Hyperia at Thorpe Park as a team! Our in-app photos capture how tech and thrill work together to create unforgettable experiences. 🤟 #NationalRollerCoasterDay #Rollercoasters #ThemePark

With over 200,000 visitors spread across 280 acres, the Royal Highland Show needed a more effective way of helping guests navigate, find activities and stay up to date with the latest action from the main ring. By introducing a mobile app platform, RHS offers real-time updates, interactive wayfinding, and push notifications that keep guests informed and engaged—all while boosting retail sales and enhancing the overall guest experience. The results tell the story:  ✅ 45% of guests actively use the app  ✅ 92% of app users report a positive experience  ✅ 67% of users opt in for marketing updates  ✅ 4.8 star App Store rating & excellent reviews “The reviews emphasise how happy visitors are with the app. They love how easy it is to find facilities and keep track of the schedule, especially with young kids. Having everything on their mobile makes it simple to know where to be and when." - Lyn Conroy, Marketing Executive at the Royal Highland Show. Click the link in the comments for the full case study 👇

What’s our design philosophy when it comes to creating digital maps? Here's what our map illustrator Owen Malcolm, our Head of Delivery Shane Hunt and our Head of Customer Success Jacob Thompson, ICAP had to say: Owen: My design philosophy when approaching digital maps and maps for attractions is to focus on the user and their experience. It’s about how they're going to interact with the product and how they're going to perceive the company through the map itself. Obviously, we have a big focus on navigation and drawing things to scale, but I also like to enhance the storytelling with artistic flair and make things that much more immersive. Jacob: The brands we work with are so iconic, and being able to express that brand through a map is incredibly important. Features like nighttime maps, where the map gets dark and the lights come on, are going to immerse the guest in the experience further. It's all about finding that fine balance between the physical and the digital experience and making sure that they complement one another. Shane: The most important thing for me is finding the balance between the customer’s brand and our top-down perspective so that all the tech and functionality work perfectly while the brand is still easily recognisable.

Every touchpoint—from your website and ads to your mobile app and venue itself—is an opportunity to tell a story, communicate your brand values, and build trust and emotional connections with your guests. Think of custom interactive maps as yet another tool in your storytelling arsenal. The key is building thematic maps that sync up with the image of your business. That means that software for map design should allow you to create maps that are branded, animated and engaging while integrating seamlessly with your mobile app. We created MapLayr to do just that since we weren’t satisfied with the options available on the market. While major players like Google Maps and Apple Maps have powerful wayfinding functionality, options for branding are extremely limited, which means your maps could stick out like a sore thumb when combined with a white-labelled mobile app. Head over to our website to learn how you can craft immersive narratives through your digital map with MapLayr. #attractions #digitalmaps #guestexperience

🚀 We're hiring! Are you interested in joining our team? We’re continuing to grow and are on the lookout for talented individuals ready to make an impact. With exciting opportunities in our Marketing, Product, and Engineering departments, we’d love to hear from you! Why you'll love working with us:  😁 We generate smiles for a living 🏠 Remote-first & flexible! 🧠 Learning and development budgets 🤝 Be part of a collaborative and thriving work environment 🌴 33 days of annual leave Hit the link to check out all our open vacancies 👉 https://lnkd.in/exeMHPg #careers #contentspecialist #demandgen #softwareengineer #productmanager

We've designed our apps to be as dynamic as possible, and one of the ways we achieve this is through contextual cards on the app home screen. Here's how they work: Once your guests finish the onboarding process, they're presented with a number of contextual cards based on the user's location (whether they're on park or off park), the time of day, and other collected data. The information you convey to your guests is up to you! But here's some of the cards we set up by default: 📡  A Bluetooth warning - Maximise the number of users taking advantage of your Bluetooth-enabled features like push notifications. 🗣️ Guest feedback - This card solicits feedback from guests so you can monitor their satisfaction. This card shows after 2:30pm on the day of their visit and then 7 days after their visit. 🚶♂️Virtual queue - This card has two versions, one to set guests up with virtual queues, and another to show the status of the queues they're currently in. Guests can tap to see how virtual queuing works, or get directions to the ride they're queuing for. These are just a few ways to use contextual cards, but you can go wild with your imagination and make your home screen truly dynamic.