Beautiful Insights

I'm delighted to share that I’ve been appointed as chair of the CIOF Insight in Fundraising Special Interest Group https://lnkd.in/emWkdwN. It’s an absolute privilege to take on this role, continuing the great work of my predecessor, steven white, whose leadership has been invaluable in driving our group forward. I’m also thrilled to welcome our new vice chairs Anita Connolly and Leigh Wetherall along with treasurer and secretary Holly J. who bring fantastic expertise and energy to the team. As a group we’ll continue to champion the power of data and insight in fundraising, supporting the sector to make smarter, more impactful decisions. I’m looking forward to meeting members of our community at our upcoming virtual and in-person events. Whether you're already involved or keen to join us, we’d love to see you there!

Are legacy prospects starting to feel a bit 'put upon'? Lots of charities are upping their gifts in wills marketing, and we're sensing that donors are starting to notice, to the point that it might be feeling intrusive. Research we recently conducted amongst legacy prospects (people with a will, who already have a charity in their will, are considering it, or are open to it), showed that only 24% are completely happy to hear directly from charities they support about gifts in wills. The remainder indicated some form of resistance, if not downright rejection, and a significant 31% would rather the charities they support didn't contact them directly about gifts in wills. Legacy marketing has lots of known nuances and sensitivities, and it seems that these might be becoming more significant. Gifts in wills fundraisers, what's your view?

FREE ONLINE EVENT: Reflections & Predictions: what might 2025 bring for Fundraising Insight? Happy New Year everyone!! After a bit of a break the CIOF’s Insight in Fundraising Special Interest Group are restarting our free lunchtime seminars on Thursday 30th January. Welcoming us into 2025 we have three fantastic guests who will take a step back from their day jobs to share with their wisdom from 2024 and inspiration for 2025. Joining us we have: • Gemma Cornwell, head of Fundraising and Communications at SRUK • Stephen Brown, Senior Performance and Innovation Manager at The Dogs Trust • Paul Seabrook CEO & Founder of award-winning research agency Beautiful Insights and our new CIoF Insight in Fundraising Chair The panel will reflect on their biggest surprises, lessons and wins from the last year and what they anticipate for 2025. When: Thursday 30th Jan (12.00 - 12.40) Where: Online Book by: Tuesday 28th Jan This will provide a chance to get an insight into what some of your sector colleagues have been working on and some ideas on what you could be doing more (or less) of in 2025. For more details and to book go to: https://lnkd.in/eqGgjZjx If you can’t make the session and you want a copy of the recording then please sign up as only those signed up can receive the recording. We look forward to seeing you there,