MassiveMusic

Set to become a national treasure, Saudi Arabia's first-ever cruise line just announced their very own sonic identity. Pioneers in the MENA region, AROYA CRUISES are now leading through their personalized sound as well - developed by MassiveMusic Dubai. With Saudi Arabia's tourism landscape constantly evolving, we ensured that the brand's "Remarkably Arabian" essence shined through all while keeping in mind its core identity pillars. Leading with a soulful oud riff and layering Arabian percussion with the delicate melodies of the ney flute, the result is a sound that faithfully represents AROYA's roots. Come and set sail with us, dive deeper into the layers of this transformation through our detailed case page: https://lnkd.in/dHsDAh-W #audiobranding #MENA #SaudiArabia

David Lynch wasn't just a master of film—he was a pioneer in advertising too. From Adidas to Armani, Lynch’s work showed us that ads could be art, storytelling, and emotional journeys all in 60 seconds. 🎥✨ Our Executive Creative Director, Creative Development Eric David Johnson shares 6 things he learned about advertising from Director David Lynch and his legacy. RIP to a true visionary 🌌 Read more on the lessons Lynch left us: https://lnkd.in/dNRin8SZ

Sometimes, a sound can speak a thousand words. For OCHNIK's new campaign, we selected a track that layers warm synthesizers with intimate vocal harmonies, creating an experience that engulfs you into the moment. Without a single word spoken, the visuals and music come together to tell a delicate story of compassion and camaraderie, reinforcing a timeless truth: music brings people together 🫂 Need something to soothe your eyes . . . and your ears? Watch the latest campaign and take a listen.

Spain, get ready for something extraordinary, we’re thrilled to welcome Olivia López as our new Creative Development Manager 🎶 🇪🇸 With over 7 years of experience in music, audio, and advertising, Olivia has worked with iconic brands like Coca-Cola and Burger King, and her award-winning work has been celebrated globally. Let’s make some noise for the team... ¡Vamos! 🚀 Learn more about Olivia here: https://lnkd.in/d9V358pj

Soulful sounds, magical vibes, and an unforgettable night at MassiveMusic in Amsterdam ✨ We kicked off the new year with an intimate showcase by MRCY, the UK duo hailed as “the next great soul group” by The Rolling Stone. Producer Barney Lister and vocalist Kojo Degraft-Johnson, joined by keyboardist Dominic Canning, delivered a stunning performance —their sound lighting up the foggy Amsterdam skyline. Huge thanks to MRCY for sharing their magic with us 💫 Read the latest recap on our blog here: https://lnkd.in/eCst5EQM

"Reality TV’s masterful use of music offers a cheat code for creating campaigns that stick. It's not just about a small bit of sonic branding either. The trick? Stop thinking about music as a mere brand asset and start treating it as an emotional bridge." As sound becomes an increasingly important asset in the world of branding, what can some of the biggest organizations worldwide learn from the use of sound in reality TV? Our Vice President of Integrated Partnerships, Roger Sho Gehrmann, evaluates television's effective use of audio in his latest piece on Creative Bloq. From Netflix Love is Blind to Kitchen Nightmares, reality programs consistently demonstrate how an effective sonic strategy can create drama and not just accompany it. But don't just hear it from us, let Roger guide you through his 6 key insights. Below is just a preview! Read the rest here: https://lnkd.in/etbkbHfM

How do you craft the sonic identity for an iconic event like Eurovision? By blending tradition with global appeal. For #ESC25, we drew from Switzerland’s rich musical heritage and the ‘Unity Shapes Love’ brand identity to create the first-ever comprehensive sonic identity for Eurovision. From a custom DNA track with unexpected twists to sonic logos and voting sounds, we shaped a soundscape that celebrates Eurovision’s spirit and brings audiences together. Congrats to all the teams who put together this amazing project, Artur Deyneuve, EQAL VISUAL PRODUCTIONS AG, NOT Wieden + Kennedy, and SRG SSR! 12 points for us? Get ready to sing, Switzerland, Europe, and beyond! 🇨🇭 Read more here: https://lnkd.in/dcD5qjDS #eurovision2025 #sonicbranding #audiobranding

From the satisfying sizzle of frying chicken to the irresistible crunch of that first bite, sound is a powerful force in shaping how we savour food. It sparks cravings and makes every bite more memorable. For KFC SINGAPORE’s “Jingle Your Tastebuds” campaign, we reimagined the iconic “Jingle Bells,” by re-recording the song and adding layers of immersive sound design. By blending deep, lush frequencies, premium string sections, and crisp percussion, we captured the essence of KFC’s signature crunch. To bring this sensory journey to life, we partnered with R/GA Singapore and neuroscientist Professor Gemma Calvert from Nanyang Technological University. Together, we explored the concept of “sonic seasoning” and how sound can influence taste perception. This transformed a classic holiday tune into an unforgettable multi-sensory experience, making every bite and note unforgettable. Discover the sensory magic here:  https://lnkd.in/gcRj5bJY"

As the year comes to a close, we’re thrilled to share that our commitment to creativity has lead us to submit not one, but three amazing panels for this year's SXSW London and we need your help in getting them selected. Follow the link below to register to vote, then head to the comment section to vote for our Balance The Mix, Sound in User Experiences, MusicIQ research and Big Sync Music's Social & Sound: Monetising the Mayhem panels. Voting closes on Thursday, December 19th – and yep, every vote counts. https://lnkd.in/dZw2nZun

This year, it's not just about snowflakes and sweater weather. As the festive season rolls in, we've gone international, discovering how our offices define festive cheer globally. From the cosy canals of #Amsterdam to the dazzling lights of #Dubai and the twinkling streets of #London, we've compiled our most delightful projects that spread joy across the map. Featuring campaigns from LEGO, Boots, Westfield and more, we've been hard at work to bring that extra sparkle of glee, wherever you may be. Join us as we carol our way through the holidays, setting in place the notes that define festivity. Check how we've been sleighing the holidays: https://lnkd.in/ePH37Die