Bloom & Wild’s cover photo
Bloom & Wild

Bloom & Wild

Retail

London, London 38,845 followers

Europe's #1 online flower company, home to the Bloom & Wild, bloomon and Bergamotte brands, trading across 8 countries

About us

Bloom & Wild is re-inventing the $60B global flower industry. Over a billion flower exchanges take place every year and industry satisfaction levels are low. Driven by our core belief that you can never care too much or be too thoughtful, we do things a little differently. From inventing letterbox flowers to founding The Thoughtful Marketing Movement. And we’ve seen impressive traction to date. We are Europe’s largest direct to consumer flower company. As the inventor of letterbox flowers, Bloom & Wild is powered by great ideas that are rooted in continuously improving the experience for our customers. On a mission to make sending and receiving flowers the joy it should be for both the sender and the recipient, we promise beautiful, brilliantly-designed letterbox surprises and make-a-statement bouquets. Our flowers are sent as the freshest buds, carefully packed and ready to bloom for arrangements that last. The result is almost 60k five star reviews and the status of the UK’s most-loved online florist. Since launching in 2013 we’ve raised £126m of venture capital and private equity funding from investors including General Catalyst, Index Ventures, Burda Principal Investments and MMC Ventures. We’ve been named one of the 5 fastest growing tech companies in Europe and are alumni of Tech Nation’s Future Fifty. We were also one of the Sunday Times Top 100 Small Companies to Work For 2020. We’ve got a brilliant ideas-led innovation culture. And we’re looking for people from all backgrounds to help drive our next exciting stage of growth. If you’re interested in joining us, please take a look at our open roles on our jobs tab. Bloom & Wild acquired bloomon in April 2021 and Bergamotte in July 2021, cementing our position as Europe's leading online flower company. Together, we are active in 8 countries. We are home to a family of 3 strong brands, Bloom & Wild, bloomon and Bergamotte.

Industry
Retail
Company size
201-500 employees
Headquarters
London, London
Type
Privately Held
Founded
2013
Specialties
mCommerce

Locations

  • Primary

    Studio w301, Vox Studios

    1 - 45 Durham Street

    London, London SE11 5JH, GB

    Get directions
  • Helmholtzstraat 61e

    Amsterdam, North Holland 1098 LE, NL

    Get directions

Employees at Bloom & Wild

Updates

  • We're really excited to see our team's hard work on our Out-Of-Home campaign in the wild at over 100 sites! We know that it's never just about the flowers. It's the care and love that gets sent with them. So this Mother's Day, our creative team have literally filled vases full of caring messages, inspired by the real reasons our customers send flowers. After all, flowers don't last forever. But the thought behind them lives on. Big thanks to our partner Goodstuff. #carewildly

    View organization page for Goodstuff

    14,013 followers

    Don’t just send flowers, care wildly. Mother’s Day is blooming close, and Bloom & Wild is here to seed a reminder💐.   We’ve loved collaborating with our brilliant clients Bloom & Wild on this campaign, ensuring that the true meaning of flowers on Mother’s Day is front and centre. You can catch this stunning creative on Out-Of-Home sites across London and Tonbridge Global, London Lites , Clear Channel UK, JCDecaux, Talon👇.   #MothersDay #Collaboration #Media

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  • When life’s busy, with a million things to juggle, finding ways to stay connected with your loved ones can be tricky. That's why this Mother’s Day, we've partnered with (very busy) mum, actress, podcast host and author Giovanna Fletcher. Someone who truly knows how to care wildly for the people who matter most. In her Mother's Day gift edit, Giovanna shares her fave picks for all the mother figures in her life. From letterbox flowers to brighten up her sister’s day from afar. To the luxury hand-tied bouquet to thank her mum-in-law for helping her feel part of the family. "As a mum to three brilliant boys, I know how precious time is," says Giovanna. "That's why I love how Bloom & Wild makes it ridiculously easy to send something meaningful to the women who've shaped my journey through motherhood – even when I can't be there in person. Whether it's celebrating my own mum, supporting friends who find the day difficult, or showing appreciation to those who mother differently, this edit is about caring wildly for all kinds of mums." Take a look at the collection here 💐 https://lnkd.in/e2rTe_zx

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  • At Bloom & Wild Group, flexible working is a core part of our culture. And a couple of weeks ago we saw Anna Whitehouse's call on Instagram for brands with published flexible working policies as part of her #FlexAppeal campaign, which is driving real change for more flexible workplaces. So we’re making it official by publishing our Flexible Working Approach. We believe flexibility should work for everyone. It’s not just about policies; it’s about culture. That’s why we support every team member in finding the right balance where we can —considering both the work that needs to be done and what works best for them and their team. Whether it’s adjusting working hours, working from home as and when you need to, or coming into the office to collaborate, we trust our people to work in a way that suits their lives. Because when you feel supported, empowered, and in control of your time, you bring your best self to work—and that’s what truly matters. You can read more about our 'Working Flexibly' approach here: https://lnkd.in/echSH5Y8 💛 Check out our careers page to come join us 👉 https://lnkd.in/dZ68dCq

  • A bouquet... made of vegetables? Yes, you read that right. Our recent Instagram post featuring an arrangement of vegetables went viral. And lots of you called for the us to start selling it. But rather than launching a full collection, we saw an opportunity to respond thoughtfully. And so instead, we've partnered with Turnips (a business we share our love for seasonality and commitment to reducing waste with) to create one special auction piece that creates meaningful impact by donating all proceeds to food distribution charity, FareShare UK. The auction is live at https://lnkd.in/egxFXv2A and will run until 28th March. The winning bidder will receive the vegetable arrangement delivered to their door. And we'll match the final auction amount, doubling the impact of the winning bid.

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  • Over 85% of our customers in Germany are women sending the women in their lives gifts to support and uplift them. Which is why this International Women’s Day, we’ve partnered with two other organisations who champion the power of a female community. All women have unique experiences in their career, and can face different barriers. Which is why it’s so important to hear from other women who’ve walked your path, and lived your experience. We sponsored a special podcast episode from The HER KLUB, along with a panel including Anastasia Barner (Founder of FeMentor) and Lovis Messerschmidt (Bloom & Wild Brand Ambassador and working mum). Listen (in German) to them discuss the different challenges women can face in the workplace, and how they’ve overcome barriers in their own life here: https://lnkd.in/ej5cvzXE Got a burning career question? Wondering how to take the next step in your role? Tomorrow, on International Women’s Day, Anastasia Barner will be taking over our Bloom & Wild DACH Instagram account to answer all your work dilemmas. Anastasia is one of Germany’s youngest female founders and a TedX speaker. Her company FeMentor is a reverse mentoring platform that matches younger women with older female role models, to share knowledge across as equals.

  • Every day, we see women sending messages of support, strength and solidarity to other women with our gifts. And so it only felt right to have week-long celebrations for International Women's Day (which is on Saturday). 🌻 We asked our customers to nominate the brilliant friends, sisters and mums in their life to get some recognition. And wow – their stories. You can read them here: https://lnkd.in/ewgdM9_p 💛 Our Senior Leadership Team have also been sharing their experiences throughout the week. We've heard about their inspiring female managers and mentors, how the female experience has developed and shaped their lives, careers, and leadership style and how to have the confidence to trust your instincts. 🎤 And this afternoon we hosted a panel discussion with our CFO, Dominique Highfield, our Director of BI and Analytics, Emily Fraser, Founder of The Black Wellbeing Collective, Camille Lesforis, and SVP, Growth Strategy & Insights at Paperless Post, Caroline Harding-Gelbard. They chatted through their own experiences, as well as the inspiring stories of recognition, from our team, about the wonderful women and allies within Bloom & Wild Group and beyond. We’ve finished the week feeling inspired after seeing so many incredible women recognised for all they do, and hearing about their different experiences.

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  • 🚀 We’re Hiring! Join the Operations Team at Bloom & Wild Group 🚀 At Bloom & Wild, we spread moments of joy through thoughtful gifting and innovative delivery experiences. Our Operations Team is at the heart of this - ensuring smooth production, fulfilment, supply chain, and customer operations every step of the way. We’re excited to share 2 opportunities within our Group Operations Team. If you’re passionate about creating seamless processes and delivering operational excellence, we’d love to hear from you! Check out the full job descriptions below: ✨ Group Lead of Procurement & Inventory https://lnkd.in/eA3MgSZZ ✨ Inventory & Supply Planner https://lnkd.in/edtdzXwr 📩 Ready to make an impact in a fast-paced scale-up environment and take the next step in your career? Apply directly or reach out to one of our team Marton Wiggers Sonja Rohm Estelle Ijland

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  • As we head towards the end of 2024, it was magical to bring our team together to celebrate another brilliant year of delighting our customers 💐 We kicked off the festivities with a delicious Christmas lunch from Dorothy's Deli, followed by some (over?) competitive gingerbread house construction. Our evening event at Scarlett Green, was filled with delicious food and drink, singing and dancing, and some drawing by the amazing Owen Mathers who came along to capture our team in watercolour . Thank you to all of the volunteer organisers in the team, who created this wonderful celebration, and to everyone in our team for joining - these moments of connection are incredibly special 🎄

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  • We took Bloom & Wild to Brighton, handing out flowers to ‘ Brighton’ up people’s day. As well as spreading some positivity, the aim was to spread joy somewhere outside of the capital, as we know it tends to be the most common place for social activations 💐

  • We're feeling festive! We love any opportunity to connect as a team and to our beautiful products. And our winter wreath workshop certainly delivered! Led by the super talented Kerry Dowse from our quality team, and repurposing dried stems from previous flower workshops and photoshoots, we absolutely loved creating our own unique festive wreaths to take home with us 🌿

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Funding

Bloom & Wild 8 total rounds

Last Round

Series D

US$ 41.7M

See more info on crunchbase