BlueSky Education

This week, our PR Consultants Kerry Ruffle and Peter Remon visited Durham University Business School to catch up with the comms team, discuss PR plans and priorities for the months ahead, and explore their new Waterside Building 📝   “We had the opportunity to catch up with members of Durham’s faculty that we have worked with for many years to share their research and insights with the media, finding out about their latest projects,” says Kerry. “We got to make new connections too, meeting with a number of academics across the School to find out more about their work and expertise. Our day also included meetings with alumni relations and programme leaders, as well as a lovely lunch.”   Thank you to Martin Thomas, Sophie Patterson, Katrina Savage, and the rest of the Durham team for making members of our team feel so welcome! 😊 To find out more about what we do at BlueSky Education, get in touch today! #ClientVisit #BusinessEducation #EducationPR

Have you heard of "newsjacking"? 🗞   Newsjacking refers to leveraging breaking news stories by adding your thoughts, opinions, and expertise 🤔 So, what does this look like and how can it benefit your institution?   We often receive requests from journalists for expert comments on topics such as geopolitical issues or leadership insights. For breaking news stories, journalists may seek a brief comment within a tight timeframe - sometimes as short as one hour. This urgency stems from the need to capture fleeting moments of relevance and public interest.   Although reacting quickly can be challenging, it's worthwhile. Whether a journalist requests a quick call or written input, it’s essential to respond promptly. Such stories can go viral, providing excellent coverage for your school and positioning you as a leading expert in your field 🥇   Want to find out more about newsjacking? Visit our PR Consultant Georgina Tierney's full blog in the link below! ⬇️ https://lnkd.in/eTeWxEKm   #BlueSkyEducation #BusinessEducationPR #EducationPR #Newsjacking

One thing we often find in news pieces is an expert opinion that adds variety and supports the article's statements…🧠💬 But, has this expert - or their PR support - capitalised on the news agenda to get there? “Newsjacking” refers to leveraging breaking news stories by adding your thoughts, opinions, and expertise. So, what does this look like, and how can it benefit your institution? Our PR Consultant Georgina Tierney explores how newsjacking can enhance your institution's reputation and position it as a global thought leader. 𝗣𝗿𝗼𝗮𝗰𝘁𝗶𝘃𝗲 𝗻𝗲𝘄𝘀𝗷𝗮𝗰𝗸𝗶𝗻𝗴 🤩 Consider what’s currently in the news—daily fresh topics and recurring themes like global conflicts, elections, or even Taylor Swift concerts. These stories present endless opportunities, and our PR team excels at finding unique angles. Quick-turnaround commentary can lead to articles, interviews, or podcasts, reinforcing your school’s leadership and expertise. 𝗜𝘀 𝗻𝗲𝘄𝘀𝗷𝗮𝗰𝗸𝗶𝗻𝗴 𝗮𝗹𝘄𝗮𝘆𝘀 𝗮 𝗴𝗼𝗼𝗱 𝗶𝗱𝗲𝗮? 🤔 Knowing when not to comment is as important as speaking up. Some topics are sensitive, so recognising when to hold back is key. Effective newsjacking is about choosing the right moments. Consider media training to help your faculty approach press opportunities with confidence and readiness. And of course, we are always happy to help! Dive into Georgina’s blog in our link below!👇 https://lnkd.in/eTeWxEKm #BlueSkyEducation #BusinessEducationPR #EducationPR #Newsjacking

📢 𝗕𝗹𝘂𝗲𝗦𝗸𝘆 𝗘𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻 - 𝗢𝗰𝘁𝗼𝗯𝗲𝗿 📢   This month’s coverage highlights how potential outcomes of the upcoming US election could impact economic policy and income, and international relationships. 📚 𝗙𝗲𝗮𝘁𝘂𝗿𝗲𝗱 𝗔𝗿𝘁𝗶𝗰𝗹𝗲𝘀: 𝗣𝘂𝘁𝗶𝗻 𝗔𝗿𝗿𝗶𝘃𝗲𝘀 𝗳𝗼𝗿 𝗕𝗥𝗜𝗖𝗦 𝗦𝘂𝗺𝗺𝗶𝘁 𝗨𝗻𝗱𝗲𝗿 𝗣𝗿𝗲𝘀𝘀𝘂𝗿𝗲 This article examines the BRICS summit and pressures on Putin, with insights from Aurelien COLSON of ESSEC Business School and Chris Alden of LSE IDEAS. Reuters sources talk in Moscow of a possible ceasefire, though the Kremlin potentially awaits the U.S. election outcome as Trump questions support for Kyiv. https://lnkd.in/eifCqxGB 𝗥𝗲𝗽𝘂𝗯𝗹𝗶𝗰𝗮𝗻𝘀 𝗮𝗻𝗱 𝗗𝗲𝗺𝗼𝗰𝗿𝗮𝘁𝘀: 𝗪𝗵𝗮𝘁 𝘁𝗿𝗮𝗷𝗲𝗰𝘁𝗼𝗿𝘆 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗱𝗼𝗹𝗹𝗮𝗿 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗽𝗿𝗲𝘀𝗶𝗱𝗲𝗻𝘁𝗶𝗮𝗹 𝗲𝗹𝗲𝗰𝘁𝗶𝗼𝗻? Should we conclude that Democrats are 'bearish for the dollar'? A study by Imperial College Business School analysed data over a 40-year period which shows that the US dollar appreciated by an average of 4.15% per year during Democratic presidential cycles and depreciated by 1.25% per year on average during Republican cycles. https://lnkd.in/eZQCCkJe 𝗪𝗼𝗿𝗸𝗲𝗿𝘀 𝗖𝗼𝘂𝗹𝗱 𝗣𝗮𝘆 𝗮 𝗛𝗶𝗴𝗵 𝗣𝗿𝗶𝗰𝗲 𝗳𝗼𝗿 𝗧𝗮𝘅-𝗙𝗿𝗲𝗲 𝗧𝗶𝗽𝗽𝗶𝗻𝗴 Political polarisation is rising in the US and abroad, intensified by the upcoming presidential election. Surprisingly, both Vice President Kamala Harris and former President Donald Trump agree on one issue: removing taxes on tipped income. Insights from Gordon Sayre, Professor of Management at emlyon business school. https://lnkd.in/egs_2dV8 Want your school to engage with current events? Contact us to boost your media presence! 👇   #BlueSkyEducation #BusinessEducation #UKElection2024 #USPresidentialElection #EducationNews

UK and US culture is pretty similar - whether we are sharing our language, our music or our TV shows - in the grand scheme of things we are pretty similar to our friends across the pond 🇬🇧 🇺🇸 Yet, as someone who has spent a fair amount of time in the United States, one thing us Europeans cannot get our head around is TIPPING CULTURE 💰 💵 Tipping is deeply entrenched into US culture, and recently Trump and Harris were both applauded by workers for agreeing to eliminate taxes on tipped income. 💲 Yet, this universally-liked policy could have worsening long-term effects as it entrenches tipping culture in America even further. Tipping culture, according to research by Gordon Sayre - Professor of Management at emlyon business school, can have huge negative affects for workers, including: - Increase in poor health of workers who rely on tips 🤢 - Increase in overworking of tipped workers, potentially leading to burnout 🥱 - Enabling of sexual harassment of tipped workers 🙅♀️ - Further entrenching racial, gender and sexist discrimination and bias in society 🚫 Read more in this Newsweek opinion piece, about how the increase of tipped work can affect all of these areas: https://lnkd.in/di5txcBf Valérie Jobard Isabelle Huault Matt Symonds Stephanie Mullins-Wiles Katie Hurley MCIPR #TippingCulture #WorkersRights #Trump #Harris #USElection

Is it ever good PR to bad-mouth a competitor? 👀💬 When creating a PR strategy, it’s easy to feel tempted to criticise competitors. This often comes from the belief that customers and resources are limited, making success seem like a zero-sum game where one brand’s gain means another’s loss. However, it’s essential to resist this impulse. In the long run, speaking negatively about competitors can backfire, potentially eroding trust and credibility with your audience rather than strengthening it. ✂️🪢 This approach may cause customers to view your brand as unprofessional or untrustworthy, ultimately harming your reputation and relationship with your consumer base. Our PR Consultant Jamie Hose shares five reasons why it is never good PR for universities and business schools to belittle the competition. Read Jamie’s blog by following the link below! ⬇️ https://lnkd.in/eBEsZR6H #BlueSkyEducation #PRstrategy #BusinessEducationPR #BrandReputation

The US election campaign, the October UK budget and the BRICS Summit - it's safe to say October has been a hectic month for the media 🧑💻 The fallout and reaction to all three has led to media frenzies for journalists who cover politics, the economy, finance, management and the working world.💰 💷 💹 🇺🇸 🇬🇧 And with an abundance of such stories, it gives great opportunities for faculty to provide their expertise, insights and analysis in the press. For October, I wanted to highlight this great piece of coverage for two clients - LSE IDEAS and ESSEC Business School - secured by Jamie Hose: https://lnkd.in/dNYwJYic The article looks at the the BRICS summit, and the pressure that is being put on Putin, featuring analysis from experts including - Chris Alden, Aurelien COLSON and Cedomir Nestorovic This month, BlueSky Education also secured media coverage for its clients in: Financial Times The Times The Economist CNN Forbes Fortune The Independent Business Insider POLITICO Europe Yahoo Finance Reuters Euronews Fast Company Poets&Quants Times Higher Education Association of MBAs StudyInternational.com BusinessBecause AACSB EFMD Global QS Quacquarelli Symonds #BusinessEducation #News #EducationNews #MBA #PR Matt Symonds Stephanie Mullins-Wiles BlueSky Education Kerry Ruffle Jonny Stone MCIPR Georgina Tierney

Happy Halloween everyone! 🎃 Have any of you ever heard of ghost-writing? 👻 Ghost-writing is like conjuring the perfect spell, weaving words on behalf of someone else who will bask in the glory as the named author. My colleague Kyle Grizzell shares his tips for crafting wicked articles ✍️🔮 #HappyHalloween #Halloween24 #GhostWriting

Ghost-writing is like conjuring the perfect spell, weaving words on behalf of someone else who will bask in the glory as the named author. 🪄👻 Ghost-writing is a delicate balancing act as the ghost-writer must master the ability to convincingly capture the voice of their subject without losing their own. Any budding public relations consultant should know that writing well is a vital skill in the industry. However, ghost-writing in particular has its own merits and challenges. Ghost-writing doesn’t have to be a frightful endeavour. With the right strategy in place, it can transform into a bewitchingly easy and enjoyable task. 🔮 Our PR Consultant, Kyle Grizzell, shares some enchanting tips for crafting articles that our clients will proudly claim as their own! PS. Happy Halloween! 🎃 Want to read more of Kyle’s tips? Follow the link below!👇 https://lnkd.in/ezByd5FF #BlueSkyEducation #GhostWriting #ContentCreation #EducationPR #Halloween2024

In an AI-driven world, how can MBA programmes turn today's students into tomorrow's compassionate leaders? 🦾🎓✨ In today’s world, algorithms simplify tasks and data drives decisions, and character is more important than knowledge and skills. Great leaders stand out through their moral values, ability to motivate others, and dedication to integrity. In a tech-driven business landscape, developing strong character and ethical leadership is vital. Ana Côrte-Real, associate professor, executive MBA director and head of faculty at Porto Business School provides her insights on how business school’s can equip the next generation of business leaders. 🤖 𝗣𝗿𝗲𝗽𝗮𝗿𝗶𝗻𝗴 𝗚𝗲𝗻 𝗭 𝗳𝗼𝗿 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗿𝗼𝗹𝗲𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗔𝗜 𝗲𝗿𝗮 Porto’s MBAs emerge as ethical leaders who understand the complexities of AI adoption and can navigate them with integrity - “Through our holistic approach to education, we equip students with more than just technical skills.” 💭 𝗧𝗲𝗮𝗰𝗵 𝘆𝗼𝘂𝗿 𝘀𝘁𝘂𝗱𝗲𝗻𝘁𝘀 𝘁𝗼 𝗮𝗱𝗮𝗽𝘁  Unstructured learning is a route to teaching skills in creativity, reflection and imagination. Porto developed it as part of their learning approach, which acknowledges the changing nature of the workplace. 🧠 𝗜𝗻𝘀𝗽𝗶𝗿𝗲 𝗮𝗻𝗱 𝗺𝗼𝘁𝗶𝘃𝗮𝘁𝗲 𝘁𝗲𝗮𝗺𝘀 Through interactive workshops and guest lectures, MBA students learn how to influence their colleagues while upholding ethical standards. Ana explained that their learning model emphasises experiential learning and reflection, encouraging students to critically examine their values and behaviours. Want to find out more information? Continue reading this Times Higher Education piece from Ana in the link below!👇 https://lnkd.in/e8MVbRge #BusinessLeaders #MBAprogrammes #BusinessEducation #PortoBusinessSchool