Boots Media Group

📣 Boots The 175-year-old Influencer 📣 To mark Boots UK’s incredible 175 years on the high street, we’re shining a spotlight on our research with MESH Experience which uncovered why Boots is still a powerhouse for brands today. Here’s what we found: 💙 Boots Media were 2x more noticeable than all other retailers 💙 Customers were 2x more likely to recommend beauty brands featured by Boots 💙 A Boots experience boosts basket spend by 24% The takeaway?  Boots Media is a game-changer for brand growth. 📈 Check out the full article below 👇 Ollie Shayer | Fiona Blades | Georgia Martin | Pete Markey | Jessica Cowling (nee Bates)

Macro vs Micro trends⁉️ Responding to macro and micro trends is essential for brands to stay relevant in the ever-changing beauty industry, but there’s a lot to think about when weighing up the pros and cons☝ In our latest article, Senior Client Manager, Aimee Bagshaw, breaks down the key considerations for brands navigating macro and micro trends within their marketing and retail campaigns. Want to learn more? Read now and share your thoughts in the comments below 👇 #MacroTrends #MicroTrends #RetailMedia

Highlights from Retail Media The Next Chapter🎬✨ Earlier this month, we hosted our annual BMG conference bringing together partners from Boots UK and SMG to reflect on the past year and share the next chapter of plans and innovations for our brand partners. The energy in the room was incredible - buzzing with excitement about what’s coming next 👀 Catch the highlights now and find out what our brands and partners are most looking forward to in the future of retail media at Boots UK 💙 #RetailMediaTheNextChapter #BMGConference #RetailMedia Ollie Shayer | Georgia Martin | Jessica Cowling | Pete Markey | Lee LeFeuvre | Samuel Knights | Rosie Houston | Katie Addison | Jess Hannigan | Sohayla Worth | Aimee Bagshaw | Hannah Ketteman | Kat Jackson | Rebecca Hitchings | Richard Stead | Alice Rafferty | Harleen Badwal | Danielle Lynch | Sebastian Charles | Sophie James

Menopause Awareness Month 💙 Menopause affects nearly every woman, yet it still remains a taboo topic. With growing pressure on healthcare services, many women are left unsure where to turn for help and support. This is where Boots UK comes in offering trusted expertise and advice on products that can aid menopause symptoms. Swipe to see how this year we focused on creating authentic content that resonates with those experiencing menopause 💙 Together, we’re breaking the stigma around menopause - empowering women to find the support and solutions they need, wherever they are. #MenopauseAwarenessMonth #HealthAdvice #RetailMedia Neive Ward | Charlotte Horne | Lyn Saliba-Tang | Procter & Gamble | Essity | Paused | MINERVA Research Labs | Vitabiotics Ltd | Wella Company | Kenvue | Aspen Pharma Group | Kao Corporation | Church & Dwight Co., Inc. | Optibac

You won’t want to miss this 🔊 This Wednesday, at 11am BST, our Group Partnerships Director Georgia Martin will be joining the expert panel for IAB Europe's The Great Debate: Retail Media H2 2024 live webinar. Alongside industry experts, Georgia will discuss: 📈 The rapid evolution of RMN’s, including trends and successful strategies.  🔗The importance of connecting offline and online technologies. ✅ How RMN’s are becoming an essential marketing channel for brands. Register your interest here -https://lnkd.in/eQyCU2NJ #RetailMedia

Guiding new parents with 175 years of expertise👶🍼 The arrival of a child brings many firsts and a lot of uncertainty, meaning new parents need guidance they can trust. That's where Boots UK comes in, offering expert advice backed by 175 years of parenting knowledge. Our New Parent and Baby event combined channels from all areas of our toolkit to create an eye-catching, omni-channel campaign targeting busy new parents wherever they were shopping. Check out how we did this 👇 Neive Ward | Pampers Professional | Aveeno | Baby Aveeno #ParentingJourney #RetailMedia #BootsParentingClub #NewParentandBaby

🗣 “The current priority is to boost the omnichannel experience for customers and turn Boots UK into a point of difference with up-and-coming brands onboard.” During last week’s Retail Media Summit hosted by SMG and Path to Purchase Institute, our Group Partnership Director Georgia Martin caught up with Retail Week for their piece on how key retail media networks are preparing for growth. Read more about our plans below 👇 Link to full article here: https://lnkd.in/g7kCYzaJ 📖 Megan Robinson   #RetailMedia #RetailWeek

Today marks 2 weeks since we welcomed our brand partners to the annual BMG conference 💙 As part of the day we reflected on the BMG story since launching in 2021. In our latest video, hear from key voices from Boots Media Group, Boots UK, and our brand partners, Coty and Unilever, on the journey so far, our point of difference, industry-leading campaigns, and the future of BMG. Pete Markey | Ollie Shayer | Georgia Martin | Katie Addison | Matt Graham | Steph Spiers | Hannah Ketteman | Jessica Cowling | Brogan Anderson | Emma Houslander

Our team are all set up and ready to go at the annual Boots UK Leadership Conference 💙 If you’re in the room today, come over and say hello 👋 Georgia Martin | Harleen Badwal | Danielle Lynch #RetailMedia #Boots #WithYouForLife

Fantastic results for Boots UK 👇🎉