Boundless Brand Design

Delighted to have picked up a Bronze award in the 'Design with Purpose' category at this year's PENTAWARDS gala dinner 🏆 for Plymouth Gin Distillery's 'Ocean Edition'! In a joint effort to promote sustainability and protect our oceans, Plymouth Gin Distillery partnered with the Ocean Conservation Trust (OCT) to craft a limited-edition bottle that is not only visually stunning, but also environmentally responsible. The partnership sees £1 of every sale going to Ocean Conservation Trust. Drawing inspiration from the breath-taking landscape of the English southwest coast, the bottle boasts a seamless, naturally flowing wave, wrapped around the bottle, with printed textured glass to add depth and character, while the 100% recyclable glass and aluminium cap with a distressed copper finish speak to the commitment to sustainability. The cigar band label proudly showcases the collaboration between Plymouth Gin and the OCT, reinforcing the brand’s mission to protect and conserve our oceans. The main label, adorned with hues of sea blue, complements the bottle’s navy heritage, creating a harmonious fusion of design and purpose. Every element of the ‘Ocean Edition’ bottle is thoughtfully crafted to evoke a sense of stand-out wonder, delight and purpose all whilst advocating for the preservation of our oceans. Congratulations for making waves! 🌊 Murielle Dessenis Toni Ingram Lewis Whitlock #sustainability #limitededition #designwithpurpose

Incredible to see Reign Rum featured on Channel 4 Sunday Brunch! 👑 #branddesign #packagingdesign #bespokepackaging Congratulations Amma Mensah! https://lnkd.in/exMTikaf

🍮 🥄 Boundless Brand Design x Gü Desserts🥄 🍮 The Gü signature range represents the pinnacle of Gü’s dessert-making mastery. The new look reflects the pride, passion, creativity, and luxurious nature of Gü’s Signature range while enhancing shelf appeal, aiding range navigation and increasing value perception vs. other products in the portfolio. The new packaging is as decadent as the desserts themselves. Tuck in!

🍮 🥄 Creative about Indulgence 🥄 🍮 The Gü signature range represents the pinnacle of Gü’s dessert-making mastery. Creatively composed by their Master Patisserie Chef, each dessert has been crafted with passion. Tasked with capturing the essence of indulgence, Boundless Brand Design has created a bold new packaging design. The new look reflects the pride, passion, creativity, and luxurious nature of Gü’s Signature range while enhancing shelf appeal, aiding range navigation and increasing value perception vs. other products in the portfolio. On the front face, bold, scripted typography showcases the pride and passion behind each product, accompanied by a mouthwatering image of an oozing spoonful of Gü, highlighting the sumptuous layers and textures in each and every mouthful. On the top face, an enticing photograph of the dessert is accompanied by key ingredients, arranged to reflect the rich flavours and culinary artistry. Carefully crafted copy placed around the design further elevates anticipation. The new packaging is as decadent as the desserts themselves. #packagingdesign

In celebration of Mid-Autumn Festival, a time for celebrating food, family, and festivity, we reflect on some of the designs we’ve created at Boundless Brand Design that embrace and honour the tastes, sounds, smells and spectacles found across the vibrant cultures of Asia. Next up: Boundless x Martell We created an enchanting illustrative universe centred around the concept "From Our Home To Yours", visually telling the narrative of the journey from Martell's brand home to the Mid-Autumn Festival celebration, and to people’s homes. The vibrant illustrative world is adorned with ornate and decorative lanterns welcoming consumers to immerse themselves into the celebratory season. From key visuals, to glorifiers, immersive activation spaces to gift bags, all elements embraced the look and feel of the celebratory concept. Martell Mumm Perrier-Jouët

As we approach the Mid-Autumn Festival, a time for celebrating food, family, and festivity, we reflect on some of the designs we’ve created at Boundless Brand Design that embrace and honour the tastes, sounds, smells and spectacles found across the vibrant cultures of Asia. Next up: Boundless x Royal Salute Taiwan Exclusive Blend This exceptional limited edition design is a tribute to the natural beauty of the island of Formosa, housing a whisky inspired by the delicate spice of high mountain teas and local tropical fruity notes that Taiwan has to offer. We created an intricate yet striking illustration, in which a cascading waterfall flows around the carton, enveloping dramatic landscapes, exotic animals and an abundance of tropical flowers to celebrate the unique beauty of the island.

As we approach the Mid-Autumn Festival, a time for celebrating food, family, and festivity, we reflect on some of the designs we’ve created at Boundless Brand Design that embrace and honour the tastes, sounds, smells and spectacles found across the vibrant cultures of Asia. Next up: Boundless x Blue Dragon Sweet Chilli Sauce We partnered with Blue Dragon, the nation’s favourite Thai Sweet Chilli Sauce, to redesign the structure of their bottle and refresh their packaging design to firmly cement their presence and standout at shelf in the condiment’s aisle. Sweet chilli has long been an icon in the world foods category for over 50 years, but the ambition to expand the ways in which the sauce can be enjoyed created the backbone for the creative brief. The vision was to encourage consumers to use the deliciously sweet and spicy sauce like they would any other tabletop condiment – and become a staple for those casual dining experiences at home. To answer this brief, Boundless Brand Design reimagined the Blue Dragon bottle – with a structural overhaul. An all-new bespoke upside-down squeezy bottle has been designed, offering improved functionality, grip and overall aesthetic at shelf, making it easier for shoppers to squeeze out a “perfect dose” of the product onto their plates without mess. The new silhouette delivers instant category recognition in the condiments aisle and drives visual distinction between its slenderer sister bottles within the cooking-sauce category. The iconic Blue Dragon emblem is imaginatively brought to life through a tactile emboss flowing around the bottle, with waved edges accentuating the flowing movement of the dragon, while alluding to the brands Thai heritage with a pagoda-inspired sloping neck and base. A refreshed label design sees simplification of the iconic assets on pack 

As we approach the Mid-Autumn Festival, a time for celebrating food, family, and festivity, we reflect on some of the designs we’ve created at Boundless Brand Design that embrace and honour the tastes, sounds, smells and spectacles found across the vibrant cultures of Asia. Next up: Boundless x Lucky Boat Noodles Despite being the B2B leader in noodles, Lucky Boat had no B2C presence, and was even barely known by consumers. Our task was to sharpen their positioning and to design their first consumer packaging. Lucky Boat takes its name from an incredible voyage overtaken by Chinese emperor Zhu Di’s naval fleet in 1421, aiming to ‘bring the best to the world’. This ethos of passion, generosity and excellence led us to the new positioning: ‘The Creators Of Exceptional Noodles’. The challenge was that while takeaway and restaurants chefs valued great noodles, consumers didn’t see them as the hero of the dish. Our new positioning leverages the trust UK Chinese chefs place in the noodles’ functional superiority, reframing to appeal to home chefs. Our packaging highlights the noodles’ exceptional nature with golden nest photography and proud quality credentials. Authenticity and heritage are given pride of place, with intricate Chinese decorative framework and a dual-language approach. We shaped a new, more human tone of voice, communicating passion and ambition. Clear brand beliefs of ‘Great noodle dishes need great noodles’ and ‘exceptional noodles make noodle cooking mastery possible’ bridged the gap between restaurant and home chefs, enabling both to fall in love with the brand. 

As we approach the Mid-Autumn Festival, a time for celebrating food, family, and festivity, we reflect on some of the designs we’ve created at Boundless Brand Design that embrace and honour the tastes, sounds, smells and spectacles found across the vibrant cultures of Asia. Introducing Bounce, a bubbly beverage brand full of fizz and flavour. A natural drink that is all about playfulness and pop. Inspired by eccentric cartoons and Chinese pop culture, we created a family of good natured but peculiar characters for each flavour in the range.   Bright colours and bold illustrations give a sense of uplift, zest and enthusiasm to stand out within a crowded category in the Chinese market, while windows in the design display the natural fizz within the bottles.

🍻 🍻 Local Beer for Local People 🍻 🍻 Grasmere Brewery is more than just a brewery—it's a cornerstone of the community in the heart of the Lake District. Founded on the collective spirit of its namesake village, Grasmere Brewery has breathed new life into long-abandoned buildings, offering year-round employment and creating spaces where locals and visitors alike can come together. Every penny spent with Grasmere stays within the Lake District, supporting the local economy rather than lining the pockets of distant corporations. It’s over a Grasmere brew that the unique stories and legends of the region come alive, preserving the distinct character and heritage of Grasmere. Boundless Brand Design has beautifully captured this local spirit with a tapestry of these stories, passed down through generations, in a striking collection of lino cut-style illustrations. These designs proudly adorn Grasmere’s pump clips, bringing the tales of the village to life in the brewery’s taproom. The Grasmere logo—a combination of a cog and a local flower—symbolizes the brewery's commitment to sustaining industry while honouring the beauty of its surroundings. Through every brew, Grasmere Brewery ensures the spirit of the Lake District lives on. #packagingdesign #beer #branding