Bubblegum Search

Here's how a simple Digital PR strategy landed our client 17 top tier media placements!..... Strategic timing- we launched our efforts right during the peak of Japanese Knotweed season, when media interest was at its highest. Insightful strategy- noticing a 170% spike in Google searches, we crafted content that perfectly matched this surge in curiosity. Engaging content- our press releases combined expert insights with striking visuals, making them irresistible to journalists and readers alike. The results? we earned coverage in major publications like The Sun, Mirror, and Express. The campaign also got featured in regional news, from the Ayr Advertiser to Cambridge News. These 17 media placements earned our client valuable backlinks and brand mentions, leading to increased referral traffic and conversions. Keen to see how Digital PR can put your brand in the spotlight? Let’s chat and make it happen!

Excited to announce that our latest study on the UK's happiest and unhappiest jobs just landed a spot in the Metro—plus a juicy DR 89 link! 😊 At Bubblegum Search, we practice what we preach. Our own Digital PR campaigns help us build real brand authority. Interested in standout media placements like this for your brand? Send me a direct message! 😄

4 FREE SEO tools for people on a budget 💸 1. Search Console - provides data about the organic performance of your website or page by... - Measuring your site performance in the search engines - Helping you understand how users are searching for your products or services - Offering recommendations for improvements 2. Semrush - is used for keyword research, competitive analysis, site audits, backlink tracking, and comprehensive online visibility insights 3. Google Trends - is another free tool by Google that allows you to analyse the popularity of search queries that are entered into Google and finally, 4. Website Grader by HubSpot - will give you a full rating of your site's performance ...which are your favourites? 👇

❌ 5 reasons why your press release is being ignored... 1. It was the wrong timing 2. The wrong journalists were contacted 3. You’ve missed out on a critical sector during your prospecting phase 4. The content could be too long or cluttered 5. Your core message was unclear and needs rephrasing or reordering For help with Digital PR, drop me a DM 👇

Here are 3 cool & creative ways to launch a new product in 2024... 1. Treasure Hunts Find a 'hidden' location to leave some free samples of your new product. Upload a TikTok/Reel or jump on a live (even better), hinting at your location so your followers can find you and grab a free sample! Take a look at JUBEL's socials as they did one recently. -> Why it's good: This is great for follower engagement and bringing more traffic over to your social channels as it encourages people to share your content. Also, people love free things, so it's a win win! 2. Teaser Campaigns Drop subtle hints, or features about your new products on your social channels over a period of time. You could make it interactive by revealing only part of the product in a photo, and asking your followers to guess what they think it might be. (Think Catchphrase 😂) Or If you had a lot of customers requesting a certain product in your DMs, you could use screenshots of these messages, blur the name of the product in the text, and frame it as 'so many of you asked, and we delivered' - or something like that! -> Why it's good: This helps build intrigue and excitement, plus it's interactive which encourages comments, and therefore engagement! 3. Waitlists Use a waitlist to show how much demand there is for your new product. If enough people join your waitlist, it'll have a knock on effect on other potential customers who will want to know what the fuss is about! Getting people on the waitlist in the first place is the real battle... You could introduce an 'early bird' offer for customers who join the waitlist. e.g. buy one, get one free, or you could even give the first 50 people that sign up to the waitlist the product for free! This offer needs to be pretty juicy as you're asking people to part with their data. -> Why it's good: It's another way to build your email subscriber list, as it acts as a data capture form (of course customers must opt in!) The INKEY List | B Corp is a great example for this one! Hope this was helpful!

Why does Google hate you 😤 Why is it so much harder to rank highly on Google now? If you work in SEO you'll know that ranking highly on Google is much more challenging than it used to be. This is because the search engine favours trusted brands, and building trust and authority requires considerable time, effort, and budget!! Competing effectively in this environment today demands a well-rounded strategy that goes beyond just technical SEO. Focusing on other brand-building activities like Digital PR, Social Media, and creating high-quality content, is a great place to start. Start championing these, and you will rank higher. Follow for more tips!

Signs of workplace 'brain rot' from excessive screen time 😩 ...we're all guilty of scrolling relentlessly at home, then combine that with roughly 8 hours of screen time at work. It's likely you're experiencing brain rot, or in other words, "a severe state of mental fogginess and cognitive decline that results from excessive screen engagement”. Here are the signs 👇 1. Increased anxiety, stress, and emotional exhaustion due to doom-scrolling 2. Reduced attention span thanks to the short-form video explosion 3. Feeling overwhelmed by a constant stream of news Working professionals like us are particularly susceptible to brain rot – mainly if their role requires screen time! We spoke to Joanne Swann at Workplace Wellbeing Professional to share 7 easy ways to avoid this! Read the article here: https://lnkd.in/ggFtrQEd

Working people are particularly susceptible to brain rot. Bubblegum Search has delivered seven suggestions to keep brain rot at bay and find new ways to generate productivity and creativity in your working life! https://loom.ly/Pf59QQU #brainrot #workplacewellbeing

Woop! Congrats team Baboodle 🎉

👀 Did you spot me in DesignRush’s Spotlight? I recently sat down with Maja Skokleska at DesignRush to chat about… 1. Why Digital PR is such a powerful tool 2. Why traditional SEO tactics won’t work for new websites 3. What social media platforms you should be leveraging in 2024 Read the whole article here 👇 https://lnkd.in/eR7yR-jC