Butterfly Cannon

Four years ago, someone questioned how I could talk about sustainability without fully understanding materials. With 15+ years of experience across luxury and FMCG, I was politely p****d off. But instead of arguing, I set out to prove it—by mastering my polymers and pulps through a diploma in packaging technology. Since then, life threw some of its biggest challenges my way. I moved house, had my beautiful baby girl, returned to work part-time, and juggled it all alongside my studies. At times, I wondered if finishing was even possible (which, if you know me, isn't my style). But today, I can proudly say I didn’t just complete it—I earned my PIABC Level 5 Diploma in Packaging Technology with distinction. It wasn’t easy, but it was worth it. And now, no one can question my seat at the table. Big thanks to all those who supported me throughout!

‘Let the excitment & adventure begin…….. Congratulations to Palm Bay International for this wonderful visual showing the curious journey across the globe by the curious mind in search of botanicals to create the extraordinary Drumshanbo Gunpowder Irish Gin. Every exotic drop distilled at The Shed Distillery, Drumshanbo, Ireland… let the curious journey continue……. Republic National Distributing Company Total Wine & More Fedway Associates Ruby Wines Kroger Albertsons Target Whole Foods Market Wine Enthusiast LA MAISON DU WHISKY - LMDW Hardenberg-Wilthen AG La Martiniquaise-Bardinet Duty Free Global Ltd Dalcassian Ashford Castle - part of The Red Carnation Hotel Collection Ryanair - Europe's Favourite Airline Aer Lingus Bord Bia - The Irish Food Board #enjoyresponsibly EY EY Entrepreneur Of The Year Ireland

Learn the secrets of luxury design. This Saturday 9th March, I will be sharing ‘3 Lessons in Luxury' at the Print Design Academy summit, illustrated by real-world examples from Butterfly Cannon’s portfolio and beyond. What are the lessons? You’ll have to tune in at 17.00 GMT to see, so click the link below for free access to this print and packaging event. https://lnkd.in/gBus4gfk p.s. I am not the only one speaking, this summit is filled with 22 wonderful speakers is live right now until Sunday. Thanks for the opportunity to speak Dave Hopkins. #printdesignsummit #butterflycannon #consciousdesign #luxurydesign #designinspiration

Looking for showstopping innovations? Check out my favourite pack and material innovations from Paris Packaging Week & Packaging Innovations & Empack. From the Dropify bottle by Quadpack | Certified B Corp, to Jimmy Choo’s latest metallisation techniques. Did I miss any? Let me know in the comments. Want to go green but don't know where to start? DM me and get green with Greenwood! #GetGreenWithGreenwood #butterflycannon #consciousdesign #sustainabledesign #designinnovation YvesRocher TUBEX Orlandi, Inc. Blue Ocean Closures

When it comes to luxury packaging—𝗲𝗺𝗯𝗿𝗮𝗰𝗲 𝘁𝗵𝗲 𝗺𝗮𝘁𝗲𝗿𝗶𝗮𝗹. You won’t believe the options out there. Here’s a new one… I can’t take credit for this find. This one comes from Jenny Greenwood, Sustainability & Realisation Expert at Butterfly Cannon. She’s one of the Print Design Summit speakers, sharing 3 lessons in luxury packaging—focused on materials. I was getting a sneak peek at her presentation and came across a paper I had never heard of before. Shiro Alga Carta from Favini in Italy It’s made from overabundant seaweed and invasive algae from the Venice waterways. “Look at all this algae. It’s damaging the ecosystem and doesn’t look very nice… I think we should make a luxury uncoated paper from it.” Said only 𝗼𝗻𝗲 person ever. But they did it. Without giving away too much from Jenny’s talk, this paper was the 𝗽𝗲𝗿𝗳𝗲𝗰𝘁 𝗳𝗶𝘁 for a packaging project where the product itself involves seaweed. Using the material to help tell the product story and help the consumer form a deeper connection with the brand. Graphic Designers, there are literally thousands of paper options out there. And endless other materials. When you get a project where unique materials could help tell the brand story, dig around and see what you can find. There probably are some materials out there that can help enhance the brand experience for your clients. Let materials do some of the storytelling for you. PS: If you are at Favini - hit me up - I NEED a set of these swatch books. #graphicdesign #printdesign #packagingdesign