Captify®

It's election day tomorrow in the US, and over the last few weeks, the Captify® Election War Room has been using Search Intelligence to take a unique look at voter intent as Americans prepare to go to the polls. Unlike traditional polling data, these insights are based on analysing data from over a billion daily searches and observing how people actually behave in response to events or ads. It’s a powerful tool for understanding consumer—or, in this case, voter—intent. This week's report includes fascinating insights on the share of search in key swing states and how search sentiment toward the two candidates is shifting, especially in response to major campaign events. Take a look: https://lnkd.in/eTNNhAhX

2 weeks until the Captify® x Spotify Media Mixer in Melbourne!🎉 The Captify® Melbourne team have been hitting the road, showcasing in-house DJ, Daniel Kearney at all the Halloween agency events, and the Melbourne Programmatic Committee's "Family Feud" night last week at Harlow. Join us on Thursday, November 14th, for an epic night showcasing the incredible DJ talent hidden within Melbourne’s media scene. In partnership with UnLtd. 100% of ticket proceeds will support Musicians Making A Difference (MMAD) - your night out makes a difference! 🗓 All you need to know: Date: Thursday, November 14 Doors open: 6 PM Entry: $20 (all proceeds go to MMAD) DJ Line-Up: All-agency talent Food & drinks provided (limited tab) Location: Melbourne CBD TBA This is an industry event with limited spots available. Don’t miss out—grab your tickets for you and your team now! 🔗 https://lnkd.in/gRrrUbnE #MediaMixer #Captify #Spotify #MelbourneEvents #MMAD #Adtech #DJevent Daniel Kearney Jaclyn Hadida Fiona Fitzpatrick Rachel Bierley Clémence Ingold Napasuda Pimthepa Naphaly Siackhasone Alexander Liu Chris Santoso Erika Kawati Mary Jo Surek Nathalia Menday Evan Taousanis Taylor Digirolamo Gabby Mansour Feby Bestari Leona Irvine Jacinta Dwyer Casey Geard Jeremy Grant Tiffany Damm Nina Nyman Paul Dowd

At Microsoft Advertising's Connect Event, Captify®'s Global SVP of Operations, Anand Siddiqui, shared his expert insights on the key levers for driving omnichannel performance: "Audience is really important for marketers because it's the genesis of the understanding of the user that they want to reach. Using intent as a signal is a really great starting point for that, and being able to execute that across all channels where the consumer actually is consuming content, and consuming media, is really where performance can be driven by tying those two together." Check out the article in The Drum to hear from Anand and other industry leaders as they discuss engagement rules for the year ahead: https://lnkd.in/eXPUthx9 #advertising #thoughtleadership #omnichannel #performance

We’re super proud to sponsor KINESSO UK&I 's Seun Odeneye and Hannah Marshall at the knockout event of the advertising calendar, #MediaFightNight, in support of Carney's Community & 'Off The Ropes' 🥊 Seun and Hannah, Captify® is in your corner—let's go! 👊 Want to show your support? You can donate via the JustGiving link in the comments. #SupportLocalCharities #MediaFightNight2024 #MFN24 Media Fight Night

🎃 No trick, just treat! 🍬 Curious what Halloween treats are front of mind this season? Candy Corn is stealing the spotlight, accounting for 84% of Halloween candy searches. From holiday treats to the hottest trends, Search Intelligence gives you the insights to stay ahead of what’s capturing consumers’ attention. Check out the insights below 👇

Huge thanks to KINESSO UK&I and Initiative for an insightful morning at Reimagined today, discussing what retail media, the cookieless conundrum, and media convergence will look like in 2025. Captify®’s President of International, Jane Wolfson, joined a powerhouse panel of female experts from IPG Mediabrands and Index Exchange to explore convergence across the media landscape. Speaking on media convergence, Jane said: “All media channels are coming together really, but what we’re seeing is how it is being driven by consumer behaviour. They are dictating when and where they consume content - what matters is how we reach them.”

Yesterday, we hosted a powerful 'Lunch and Learn' session at our London office in recognition of ADHD Awareness Month. Our Chief People Officer, Sophie Theadom, led an insightful conversation with DE&I advocate Iain Preston and Shey Ojedokun, Global Digital Marketing Specialist and author of Black and Neurodiverse, exploring the important topics of neurodiversity and intersectionality. The discussion was both eye-opening and inspiring, shedding light on the stigma surrounding neurodiversity and, more importantly, how we—as businesses, colleagues, friends, and family—can take meaningful steps to foster support, awareness and inclusivity. A huge thank you to the panelists for sharing your personal journeys and experiences 💫

Love to see The Coca-Cola Company's commitment to the open web via Curated Marketplaces. Captify®was a pioneer in this space and we continue to innovate. As an example, I love the callout regarding Curation being a way to avoid MFA's. That certainly is the case at Captify® where we deliver search intent based audiences via Deal IDs void of all MFA sites. https://lnkd.in/g9q_ssRZ

Has the Google antitrust case come too late for publishers? Despite digital ad revenue skyrocketing by 125% over the past five years—forecasted to reach $263.4 billion this year in the U.S.—the revenue pool for small and medium-sized publishers has only grown by 27%. In The Information, Amelia Waddington, Chief Product Officer at Captify®, sheds light on the challenges publishers face, noting that many lack the resources to explore alternatives: “It’s only the bigger publishers that have the ability to invest in updating and maintaining that technology.” 👉 Read Amelia's expert POV here: https://lnkd.in/gtF58jhZ #DigitalAdvertising #AdTech #Publishers #GoogleAntitrust #Captify Sahil Patel

🎉 One Month to go: Media Mixer is back for 2024! 🪩 We're thrilled to announce that Captify® Australia and Spotify Australia are back for year two of the Media Mixer! Join us in Melbourne on Thursday, November 14th, for an epic night showcasing the incredible DJ talent hidden within Melbourne’s media scene. In partnership with UnLtd. 100% of ticket proceeds will support Musicians Making A Difference (MMAD) - your night out makes a difference! 🗓 All you need to know: Date: Thursday, November 14 Doors open: 6 PM Entry: $20 (all proceeds go to MMAD) DJ Line-Up: All-agency talent Food & drinks provided (limited tab) Location: Melbourne CBD TBA This is an industry event with limited spots available. Don’t miss out—grab your tickets for you and your team now! 🔗 https://lnkd.in/gRrrUbnE #MediaMixer #Captify #Spotify #MelbourneEvents #MMAD #Adtech #DJevent Daniel Kearney Jaclyn Hadida Fiona Fitzpatrick Rachel Bierley Clémence Ingold Napasuda Pimthepa Naphaly Siackhasone Alexander Liu Chris Santoso Erika Kawati Mary Jo Surek Nathalia Menday Evan Taousanis Taylor Digirolamo Gabby Mansour Feby Bestari Leona Irvine Jacinta Dwyer Casey Geard Jeremy Grant Tiffany Damm Nina Nyman