Carat UK

WORK | We are thrilled to announce the launch of Kellogg's Town, Kellanova's next-gen digital playground designed to bring family fun to the breakfast table and beyond! In collaboration with our dentsu sister agencies Merkle and Dentsu Creative, this immersive experience is set to redefine how breakfast fans across Europe interact with one of the world's most iconic cereal brands. With interactive games like 'Shelf Shuffle' and 'Crafting with Coco,' Kellogg's Town offers endless opportunities for engagement and creativity. This innovative campaign supports Kellanova's wider brand transformation plans and aims to enhance the masterbrand reputation while addressing market pressures. By implementing an outcome-based media buying strategy, we are proud to help Kellogg's win customer mindshare and drive loyalty across 24 European markets in 16 different languages. Find out more about the campaign in Marketing Beat here: https://lnkd.in/eS4ByKZX #KelloggsTown #DigitalPlayground #FamilyFun #Kellanova #CaratProud #CaratUK #Merkle #DentsuCreative #dentsu #BrandTransformation

In November 2024, Forrester Research, Inc. named dentsu a Leader among media management services providers. In it's report, dentsu media agencies Carat, iProspect and dentsu X received the highest scores possible in the criteria of vision, global delivery strategy, pricing flexibility and transparency, media and advertising operations, and performance media. For a limited time, we're pleased to offer you complimentary access to the complete report. Check it out here 👉https://lnkd.in/e_9f9nsX

THINKING | ‘AI tools can be cultural truffle pigs or pub bores, depending on how you use them.' In the second article from his series on MediaCat UK, Matt Willifer, chief strategy officer at Carat UK, shares his thoughts on how algorithms can create and harvest demand. Read the full article here: https://lnkd.in/epJ6Qcdm #DesigningForPeople #Carat #AlgorithmicEra #HumanIntelligence #AI #Algorithm #dentsu

EVENT | Heading to Radiocentre’s 'Tuning in North' event in Manchester next week? Us too! 📻 We are thrilled to announce that Gemma Lee, AV Partner, and Tom Goddard, Client Director, will both be taking to the stage at The Stoller Hall next Thursday, 13th March, to share their valuable insights and expertise. 🔵 Gemma will be speaking on a panel of experts from companies including Bauer Media Group to discuss how digital formats are helping to drive audiences and amplify the impact of audio advertising. 🔵 Tom will join Global’s Director of Branded Entertainment, Mickelle Roberts, as they unpack their collaboration with Greggs, which went beyond traditional advertising to create a campaign that also resonated organically. If you haven’t yet secured your place, you can do so here: https://lnkd.in/e_FDT2EY We look forward to seeing a few of you there. #TuningInNorth #Radiocentre #Audio #IndustryInsights #Manchester

AWARDS | We're excited to share that Carat UK has been shortlisted in six categories at the upcoming Campaign Media Awards! 🎉 We are committed to designing for people, and these nominations highlight our focus on creating meaningful and impactful work. 🏆 Santander UK / Edge: Banks & Financial Services 🏆 Co-op Funeralcare: Corporate & Utilities 🏆 Co-op Funeralcare: Branded Content - Digital/Social/Mobile 🏆 Co-op Funeralcare: Media Partnerships - Budget over £250K 🏆 Pringles: Branded Content - Gaming 🏆 Pringles: Best International Strategy A huge congratulations to our incredible teams, clients and media partners (Channel 4 Sales and Yahoo) for their hard work and creativity. And, of course, to our sister agencies, dentsu X and iProspect, for making the list, too. #CaratProud #DesigningForPeople #CMA2025 #CampaignMediaAwards #Innovation #MediaExcellence

EVENTS | MAD//UpNorth, the latest brainchild from MAD//FEST has officially kicked off. Our first session will be starting at 11:05am on the dentsu sponsored Media + Tech stage, so be sure to head in that direction soon to grab a seat. Full details of our sessions can be found in our original post. And if you want to end Day 1 (today) on a high, Dentsu Creative's Julie Chadwick will be hosting an exclusive Fireside Chat at the Female Leaders Bar at 5:15pm with the brilliant comedienne and MAD//UpNorth headline act, Lucy Beaumont! Expect insight, laughs, and plenty of lightbulb moments. You won’t want to miss it. #Event #Dentsu #Carat #media #Technology #MadFest #CMO #MadUpNorth

With SXSW due to land in the capital this coming June, MediaCat UK was interested in gauging the excitement levels surrounding SXSW London within the UK media industry. Our Head of Strategy, Nicola Dyball, jumped at the chance to share her thoughts. You can read the full article and learn more about what the industry thinks SXSW London has in store for us here: https://lnkd.in/edb_HYZr #Carat #SXSWLondon #MediaCat #Media #London

WORK | Welcome to the Living Lands of Avowed 🍄 Xbox Game Studios return with their next major first-party title release - visit a mysterious island filled with adventure and danger. Our multi-channel media campaign planned and bought by our Carat teams showcases the game and the story you want to see unfold in this immersive, beautiful and vibrant RPG world. Keep your eyes peeled for our striking mural spots in Whitechapel, London and Hermann Platz, Germany - all the more spectacular at nighttime when they show off the stunning visuals of the game👀 Props to all of our teams involved in bringing this campaign to life! Available now to play on Xbox Game Pass, Steam and Battle.net. #CaratProud #DesigningForPeople #Xbox

Seichō is back! We’re thrilled to announce our flagship event is returning on 26 March at Outernet London - the largest digital exhibition space in Europe. This event is more than inspiration – it’s a roadmap for brands to take action today. Connect with industry leaders, gain real-world insights, and position your brand for success in a rapidly changing world. #dentsuUKI #InnovatingtoImpact #Seichō25 #Event #Marketing #AI #Speakers

EVENTS | We’re a little under a week away from the inaugural MAD//UpNorth event - and we’re MAD//Ferit!!! The event which will see two action-packed days featuring 150+ dynamic speakers, bold keynotes, and hands-on masterclasses, but, will ultimately be a celebration of the people, brands, and businesses building the North’s incredible marketing scene. In addition to being proud sponsors of the Media + Tech Stage alongside dentsu and our sister agencies, Dentsu Creative and iProspect we will also be supporting a number of our colleagues (and clients) involved in various talks across the two days, including: 🔵 Day 1 (11:05 - 11:20) - ATTENTION SPANS AND SUPERFANS: THE POWER OF CREATOR CONNECTIONS: Julie Chadwick, Managing Director, Dentsu Creative, will be exploring with Victoria McKevitt-Smith and Jessica Whitney how authentic creator connections turn casual viewers into loyal superfans. 🔵 Day 1 (14:25 - 14:50) - THE RETAIL MEDIA PUZZLE: HOW AGENCIES ARE PIECING IT TOGETHER: Matthew Higgins will be joining an expert panel to discuss how to the navigate a fragmented retail media landscape while ensuring clients’ budgets deliver real impact. 🔵 Day 2 (11:00 - 11:15) - PRESS START TO JOIN: HOW GAMIFICATION IS TRANSFORMING CO-OP MEMBERSHIP: James Lodge will be sitting down with our client Co-op to discuss how they are leveling up member engagement through gamification! 🔵 Day 2 (15:50 - 16:10) - FROM PROTOTYPE TO PROGRESS: TECH INNOVATION FOR HUMANITY: Ashley Knight introduces Dentsu Lab, the cutting-edge innovation hub dedicated to exploring and developing the future of technology, creativity, and brand experiences. Click here for the full agenda: https://lnkd.in/e9qvCm3W #Event #Dentsu #Carat #media #Technology #MadFest #CMO #MadUpNorth