CGA by NIQ

Exploring On Premise drink sales trends in Alberta & Quebec 🍻🥃 The latest On Premise Measurement (OPM) data reveals striking contrasts in beer and spirits sales across Alberta and Quebec. This provincial-level insight is essential for suppliers to navigate Canada’s dynamic market and tap into growth opportunities. Understand how targeted, region-specific strategies can unlock value for brands. Dive deeper into how regional insights can drive impactful strategies across Canada > https://lnkd.in/gwk2XQNj #OnPremise #Alberta #Quebec #DrinkSales #BeerTrends #SpiritsSales #CanadianMarket #BeverageIndustry #ConsumerTrends

High levels of competition have made it tough for many lager brands to get a foothold in Ireland’s pubs, bars and restaurants. In the Republic of Ireland, lager's share of sales by value over the last quarter fell 1.3 percentage points compared to the same period in 2023. Sales are at risk of declining further unless suppliers can adapt to the changing demands of consumers and venues, and craft compelling reasons to choose lager. 🍺 How to combat lager's challenges in the Irish On Premise - https://lnkd.in/gyFVFija #OnPremise #Lager #Beer #BeverageSales #ConsumerTrends

Con quasi la metà dei consumatori che ora sceglie il vino quando esce a cena, le opportunità sono in forte crescita—ma come possono i fornitori sfruttare questo slancio? Eleonora Formisano, Wine Category Manager per NIQ Italia, ha condiviso preziosi approfondimenti dal report di CGA by NIQ sul vino in Italia durante la recente Milano Wine Week, mettendo in luce le nuove tendenze nel settore HoReCa. Dalle preferenze in cambiamento tra fermo e bollicine, a scelte più attente alla qualità e ai trend emergenti come spritz e cocktail a base di vino, il potenziale di crescita è davvero straordinario! 🍷🍾 Leggi qui i punti chiave emersi dall'evento: https://lnkd.in/gAcgi9Mm

최근 방문객이 감소했던 한국의 온프레미스 매장이 91%(8월 대비 +3%p)로 증가하며 부활의 조짐을 보이고 있습니다. 📈 소비자들이 맥주를 계속 즐기는 반면, 와인은 소폭 증가(2024년 평균 대비 +5%p)하여 음료 브랜드가 적절한 장소와 제품을 공략하는 것이 중요하다는 점을 강조하고 있습니다. 🍷🍾 또한 최신 소비자 펄스 보고서는 프리미엄화가 소비자에게 의미하는 바를 설명하며, 음료 공급업체가 제품을 최적화하고 더 많은 소비자를 유치할 수 있도록 프리미엄 선택을 유도하는 요인을 조명합니다. ✨🌠 여기에서 보고서 전문을 다운로드하여 시장에 대한 최신 정보를 확인하세요:https://lnkd.in/gdSvmHjD

📊 What are On Premise consumers really looking for in 2024? At Bar Convent Berlin earlier this month, Charlie Mitchell, CGA by NIQ's global head of consumer research, revealed key insights into what it takes to build true fan loyalty. From crafting Instagram-worthy moments to creating experiences that resonate, Charlie’s advice offers actionable steps for brands and venues looking to thrive. Read more to explore his top five takeaways and learn how to turn guests into devoted fans: https://lnkd.in/ghtY-PFZ

Could you be missing out on strategic channel opportunities? Casual dining restaurants stand out as the venue type most typically visited, but consumers enjoy a range of channels. Considering how these channels differ, and how consumer behaviour and visitation looks across these venues, is pivotal to understanding where the different brands in your portfolio best fit. It all adds up to an eclectic mix, where the unique characteristics of each channel need to be carefully considered. Explore CGA's Channel Strategy Report here - https://lnkd.in/gHpDK7sw #OnPremise #ChannelStrategy #Hospitality #BevAl #Beverage #ConsumerTrends

🌎 Cocktails are the fourth most popular beverage category across global consumers! Consumers expect high standards, excitement and innovation from cocktails. More than half enjoy trying new drinks or brands, making them much more adventurous than beer or wine consumers. This interest in quality means the cocktail category is a prime target for premiumisation—but only if consumers can be sure that the price point is justified. As this dynamic category continues to grow and evolve, read five of the top trend takeaways from the Global Cocktail Report: https://lnkd.in/gXaN43Sk #Cocktails #OnPremise #GlobalTrends #ConsumerBehaviour #ConsumerTrends #BeverageAlcohol

Want to uncover the How, When, Where, and Why of the full On Premise consumer experience in #SoutheastAsia?📢 Explore the latest consumer consumption trends and preferences across key markets—#Indonesia, the #Philippines, #Thailand, #Malaysia, #Vietnam, and #Singapore—and unlock new growth opportunities for your beverage brand! ✔️ Gain actionable insights to drive growth and create revenue-boosting strategies 🍻 Understand shifting preferences and become a category leader 📊 Identify untapped opportunities and justify stocking decisions with real data Start making informed data-backed decisions that set your beverage brand apart! Discover more: https://lnkd.in/g5XN3MQV #CatgoryManagement #ConsumerInsights #MarketResearch #ConsumerExperience #DrinkTrends

Vodka leads the way as Australia’s top On Premise spirit 🏆 CGA by NIQ’s On Premise Measurement (OPM) solution shows that vodka is the top spirit in Australia’s pubs, bars, and restaurants, claiming 32 cents of every dollar spent on spirits over the past year. With vodka making up 34% of all sales by volume, that’s 7 out of every 20 serves! Vodka’s versatility across venues keeps it at the forefront, but 2024 has brought challenges, with rising competition from alternative drinks. To sustain growth, suppliers must strategically target key outlets and adapt to shifting preferences. CGA’s OPM service is here to help suppliers navigate these shifts and capture new opportunities, find out more here > https://lnkd.in/geB6YzXv #Vodka #OnPremise #AustralianSpirits #SpiritsMarket #BeverageTrends

Almost a third of British consumers aged between 18 and 24 report drinking less than they did a year ago, with 1 in 10 completely abstaining from alcohol completely. However, this reduction in alcohol intake has not negatively impacted younger consumers’ engagement with the On Premise sector. On the contrary, 86% have visited the On Premise in the last 3 months. Drink brands and venue operators to position themselves as the go-to choice by offering beverages aligning with these values to this health-conscious and environmentally aware generation. Explore how to capitalise on moderation in Gen Z - https://lnkd.in/gyXM9AGh #OnPremise #Moderation #Alcohol #NoLowAlcohol #GenZ #ConsumerTrends #ConsumerBehaviour #HealthAndWellbeing