Cheerful Twentyfirst

Eat, speak, explore, repeat! 🤠 SXSW Austin, you’ve been incredible. We loved seeing how brands showed up, soaking up the energy, and sharing our insights on stage. See you in London in June, SXSW.

TODAY at SXSW Austin Our Global Brand Experience Director Jules Staveley shared the stage with IRCODE's Brittany Hershkowitz, taking a deep dive into the evolution of audience, how technology is demystifying event ROI and what it means for brand experiences today. They explored: 💡 What people really want from an event. 🎯 Why a dedicated audience strategy (alongside intentional tech integration) is essential for brands to make an impact. 🏆 What takes it for a brand experience to "win" - backed by some of our own real case studies. Big thanks to IRCODE for inviting Jules to share our perspective on a global stage. We’re proud to be shaping the future of brand experiences - delivering memorable, strategic events for brands around the world. Didn't make it to the talk and want to learn about these insights? We're here for another 24 hours(ish)!

You better hide your BBQ... (and your curved LED walls, for that matter) One of our favourite festivals is back. We're kicking off day two of SXSW Austin 2025 with a quick visit to the Museum of the Future. From groundbreaking keynotes to immersive brand activations, the Texas capital continues to set the stage for the future of creativity, tech, and culture. From Downtown to East Side, we’re on the ground, taking in the trends, the talks, and the experiences that will shape the industry in 2025 and beyond. If you’re here too, let’s connect - what’s caught your eye so far? #SXSWAustin #SXSW25 #BrandExperience

Our Global Brand Experience Director, Jules Staveley, shares his predictions for SXSW. Make sure to reach out to him if you are heading to Austin later this week and want to discuss experiential trends.

We love an unconventional venue. The House Party is a new(ish) space off Poland St in Soho, London. It boasts all the best parts of a decent house party - a cosy, quirky, DJ-in-the-basement sort of vibe - right in the heart of London. Blending the comfort of a familiar townhouse design with the buzz of a city hotspot, The House Party plays to nostalgia to build a sense of community and a guaranteed good time, before you even cross the threshold. We're noticing a new trend in event venues, where boutique, unique and intimate settings are favoured for community building. The House Party is a brilliant example of this, with its intimate setting, eclectic decor, and themed rooms that encourage real 'family-like' connection. Thank you to CREAM GROUP and The House Party team for inviting us over last night. We had a blast.

Stagwell x Cheerful Twentyfirst Today our Head of Strategy, Georgina Burrows, together with Beth Lester Sidhu (Chief Brand and Communications Officer at Stagwell), hosted an exclusive talk for Association of National Advertisers members where they discussed the legacy of Stagwell's Sport Beach and its impact on the Cannes Lions landscape. If you missed it, you can learn more about Sport Beach here: https://hubs.li/Q036rfj80

What happens in Vegas, definitely does not stay in Vegas 🎲 Our 2025 started strong with the team at CES delivering a handful of projects in the Marriage Capital of the World (fun fact). Now, we've been nominated for Global Agency and Experiential Team of the Year! HUGE thanks to the judges, congratulations to the finalists, and see you all at the Conference News Agency Awards 2025 🤩

Starting the 2025 awards season strong... With our own Becky Huddy being nominated for Event Producer of the Year in the Conference News Agency Awards. Huge congratulations to this hardworking, funny and incredibly talented human!

DAVOS DROP ❄️ Swapping Cannes sand for Swiss snow at the World Economic Forum in Davos earlier this month, for an audience unlike any other. The world's top politicians, academics and influential figures meet the titans of business and economics, connecting in premium environments to network with peers and present global opportunities. A big deal. With BIGGER opportunities for brands activating onsite. We were delighted to translate that opportunity into an experience for two clients this year. Right now we're off to defrost, but Davos... we will be BACK. #Davos #WEF2025 #WorldEconomicForum #EventMarketing #BrandExperienceAgency #DavosEvents

Power30 💚 Late last year eventdecision ® and micebook challenged the UK industry with a fair question. Can event agencies translate their own environmental ambitions and processes into tangible, sustainable influence on the products that we deliver? The answer is yes - though it takes buy in from both up and down the supply chain. For our new followers, we don’t talk a whole lot about our environmental initiatives on here, honestly because so many of them are woven into the fabric of how we operate as a business. 💚 We are one of 12 very proud founding agencies of isla 💚 one of the earliest agency adopters of carbon measurement in events 💚 with EcoVadis accreditation under our belt as well Badges are lovely of course, but this new recognition is really special. Power30 takes into account not just accreditation, but actual projects and examples that show impact and improvements on the full ESG spectrum. Our little (big) green hearts are singing, and we’re excited to continue our journey in this space.