Construct London

Beautiful Montenegro, captured for dynamic placemaker Porto Montenegro. Construct was commissioned to conceptualise and art direct a campaign to introduce a new neighbourhood imagined by Porto Montenegro. Defined by vibrancy and community, the new Synchro Yards is a place of creativity as well as seclusion, a canvas for the many diverse pursuits of those who live a life less ordinary. We crafted a unique narrative called 'One-thousand-four-hundred-and-forty' – the number of minutes in a day. The story takes in a day in the life of a Synchro Yards resident – the bold thinkers and big dreamers who make each of their one-thousand-four-hundred-and-forty minutes count. Through a visual sense of pace, rhythm, energy and anticipation, the campaign celebrates the neighbourhood’s embodiment of self-enrichment and modern living, creating a point of resonance with an audience who live many lives in one. With a Construct Creative Director on site to ensure absolute alignment with the concept and direction, we delivered a campaign that reflected the character, energy and future positioning of Synchro Yards in the context of its unique industrial naval heritage and against a backdrop of Montenegro's UNESCO protected landscape. 

Construct was commissioned by award-winning Singapore based architects 932 Design Group to create a new brand providing global HNW travellers with exceptional and secluded lodgings that reimagine the hospitality experience. The project included a deep strategic phase — taking the time to understand the vision, ambition, cultural nuances and design intent of this new proposition. We crafted unique brand positioning and narrative, and defined the name SOMA: a word originating from the Ancient Greek word for ‘body’ and aligned with feelings of tactility, connection and protection. The elevated design philosophy set by the client influenced a careful treatment of designed assets. Inspired by the simplicity, elevation and purpose of the interior design, we crafted a highly-distinctive wordmark borrowing from the cues of Chinese calligraphy. A super graphic pattern inspired by cityscape light and shadow was created using SOMA letterforms and influenced by Eastern contemporary art. The typography is simple, transcending barriers of language and pronunciation to create a distinct and instantly recognisable, yet universally comprehensible visual and verbal identity. We were delighted to see that this newly launched, game-changing brand was nominated as an AHEAD ASIA finalist – a premier hospitality, experience and design awards honouring industry excellence.

Welcome to the summer edition of Recommended Reads – Construct’s highly opinionated list of essential reading. Fashion and art collide this season as both seek to leverage each other’s cultural cachet. And sticking to the high-low culture mix, we revel in both the genius of Man Ray and delight in France’s new scratch-and-sniff baguette stamps.

Construct's Founder & Creative Director Georgia Fendley was invited to write for La Catena – the publication for Italian fine jeweller Carolina Bucci. Georgia reflected on the brand's fascinating archives and revealed the traditions, quirks and intricacies of Italian typographic craft that inspired Construct's work for the Carolina Bucci brand. Over the last 15 years, Construct has had the honour of collaborating on many creative expressions of Carolina's brand from identity to packaging, communications, art direction and film. Read the story: https://lnkd.in/e3sbWjU5

Take a moment to discover more about the creation of the bespoke brand for The Lana, Dubai - Dorchester Collection and its suite of F&B outlets. The overarching visual identity explores the relationship between traditional materials, elevated craftsmanship and modern, nuanced design. #bespokedesign #craft #brandcreation #brandidentity

"The Lana is Dubai’s first great hotel." Construct created the brand for The Lana, Dubai - Dorchester Collection and we were delighted to see this wonderful write-up in Air Mail https://lnkd.in/eKDFwbQe Our brief included Brand Strategy, Naming, Brand Identity, Branded Applications, Production Management and the identities for the hotel's diverse F&B outlets. "The Dorchester Collection managed to create a hotel of serious sophistication, and change the world’s view of the city in the process."

Construct + Galen Construct was commissioned to create the Naming, Brand Strategy, Brand Identity and Branded Applications for a new London clinic Galen – leaders in age-defying holistic health and beauty. Founded by Dr. Andreas Androulakakis, the name Galen was inspired by both his Greek heritage, and the eponymous Ancient Greek philosopher’s progressive approach to holistic medicine. The brand strategy positioned Galen as the ‘destination for progressive wellbeing’ – directly connecting to discerning HNW clients who aspire to physical and emotional balance.

Welcome to the spring edition of Recommended Reads – our curated list of essential reading. Our obsession with print publications takes over the list this month, with coffee-table tomes and independent publishers proving that print really isn’t dead. Online, we’ve pored over industry disruptors shaking things up in the world of high fashion and jewellery, along with a thought-provoking piece on the demise of European languages – quelle horreur!

Construct + Harrods When Harrods wanted to create a step change in the presentation of their brand, they called on Construct to create a design system capable of delivering an iconic aesthetic with high visual impact and timeless desirability. This is the first complete revision of the Harrods brand presentation in more than 50 years. Construct created a systemised approach for a clear communications system scalable across all product categories; a refreshed and enlivened colour palette; enhanced exploitation of materiality and process in production; a heightened responsibility for sustainability and a curious and memorable tone of voice in product copy. Construct deployed these principles to design more than 500 products in the food hall, the first of which have just hit the shelves. #harrodsfood #harrods #branding #design #packaging #luxury #craft #constructlondon

Wadi Safar is one of the most significant luxury projects driven by the Kingdom of Saudi Arabia's Vision 2030. This globally peerless proposition is setting new standards for luxury investment, hospitality and lifestyle experiences in the Kingdom and beyond. Construct was selected by the Diriyah Gate Development Authority to lead the Brand Strategy, Positioning, Visual Identity and Creative Direction for the Wadi Safar masterbrand. This was a project that fully embodied our experience guiding the world’s leading luxury brands through significant moments of change, and we worked in close collaboration with a dynamic client team to deeply understand the culture, history and ambition of both project and place. The Wadi Safar logo is a unique creation, crafted in Latin and Arabic script. The top central ‘A’, named the ‘Star Marque’, was distinctively crafted to reflect the the strategic approach of the 'Noble Spirit' – itself a reference to the freedom and nobility of the Arabic horse – and the cues of local landscape, architecture, and materiality. #brandcreation #brandidentity #craftsmanship #bespokedesign #typography #design #strategy