Coppett Hill Growth Advisory

This week we’ve welcomed Samuel Harrison to the Coppett Hill team as an Associate. Sam is a Data Scientist by training, with M&A experience in Lincoln International’s Business Services sector team. He most recently worked as a contractor to support Data & AI strategy within the private equity sector, as well as having worked as a data analyst within the Retail industry, developing data-driven insights to inform business strategy. Sam is already supporting our clients to accelerate their Go To Market - welcome! #newhire #gotomarket #datascience #privateequity #valuecreation

Does AI mean the end of Search Marketing? We aren’t quite at this stage yet, and today we are launching the new Coppett Hill Growth Advisory AI Index, which will track the intersection of generative AI and search marketing every month. There are two primary ways generative AI is currently reshaping search and search marketing, which are tracked by our new AI Index: 1. LLMs taking traffic from search engines as users change their online research behaviour. 2. Search engines’ AI overviews reducing clicks to advertiser websites through both paid and organic rankings. AI Overviews and LLMs are reshaping the search marketing landscape, but they don’t signal the end of search engines. Google’s dominance in search remains strong, and for most industries, conventional search marketing continues to yield strong results. However, given the rate of change, we expect 2025 to be a year of significant transformation. We’ll be publishing our AI Index monthly to help you keep on top of the latest trends. **Comment below if you’d like to benchmark your business or portfolio company against our AI Index** >>Link to the AI Index in the comments #searchmarketing #disruption #gotomarket #valuecreation #privateequity

While the US market can be challenging for American companies, the land of opportunity presents an even greater obstacle for foreign firms who must navigate unfamiliar cultural expectations, a highly competitive landscape, and complex federal, state, and city level regulations. History is littered with numerous examples of cautionary tales of UK companies that, perhaps too confident, neglected to understand the differences between the US and the UK and attempted to break into a foreign market without sufficient research. If your UK company is considering expansion across the pond, JoElla Kleinhesselink shares five key pillars for success in the US, from an American’s perspective. >>link in the comments #valuecreation #gotomarket #internationalexpansion #privateequity #growth

Many businesses don’t use a clear sales methodology – particularly SMEs in the lower mid-market. This is often because they’ve been able to drive sales growth without anything in place. As businesses grow, so too do sales functions, which means the need for structure and scalability grows as well. Some will adopt parts of established models, a combination of a few, or develop their own - while others won’t use them at all. Critically, not all sales models are right for all businesses. Harry von Behr has broken down the most well-known sales models, discuss the pros and cons of each, and highlighted when best to use them - helping GTM leaders make the right choice for their business. >>Link in the comments #salesmethodology #valuecreation #privateequity #gotomarket #growth

Private equity deal-making is all about staying one step ahead. With the proliferation of data now available online, there is a vast amount of information available to deal teams in evaluating companies before they even get their hands on any confidential, company specific materials. This can present a huge opportunity for those who know how to harness it effectively. We’ve seen web-scraping become a valuable source of advantage in the deal process. In our experience at Coppett Hill, an increasing number of private equity firms have developed in-house tools and skills in using web-scraping to inform origination activities. However, firms are often not making use of publicly available data in assessing companies during the deal process, e.g. in assessing search marketing headroom, the competitive landscape, and customer sentiment. Felix Bishton has shared his thoughts about why this can be such a powerful tool for deal teams, and some recent examples of how we've supported our clients - link in the comments. #webscraping #privateequity #gotomarket #valuecreation #data

Last year, Director of Revenue Operations was one of the fastest growing jobs in the US. Yet here at Coppett Hill we find that many businesses still lack clarity what the role can mean and its potential impact. The true value of Revenue Operations (RevOps) lies in building an efficient, scalable revenue engine by aligning processes, systems, and data across teams, helping address revenue leakage and deliver seamless customer experiences.    Recently, Tom Clark spoke with Nikhil K., Head of Revenue Operations at Coppett Hill Growth Advisory client Mention Me, to explore how RevOps works in practice, the challenges it addresses, and practical advice for building a successful function that gains internal buy-in. Read Nik's views with the link in the comments. #valuecreation #privateequity #revops #revenueoperations #gotomarket

Customer Lifetime Value is the profit contributed by a unique customer over their lifetime transacting with a business. Or to put it the other way round, the profit a business would lose if a unique customer had never existed. Most conversations about growth and marketing investment come back to the value of an individual customer or different types of customer – whether that is defining your Ideal Customer Profile (ICP), choosing how much to spend on marketing, or considering how to develop your proposition for the benefit of customers. We share our perspectives on how to define Customer Lifetime Value and why it matters, link to the full article in the comments. #privateequity #valuecreation #gotomarket #analytics #lifetimevalue

This week we are delighted to welcome Michael Holmes to the Coppett Hill team as Managing Director. Mike is an experienced operator and strategist, having spent 2 years at IWG plc (Regus) as Commercial Director prior to joining Scale Space (initially as CCO and then CEO), where he was responsible for building a marketing and sales capability, and scaled the business to >£3m EBITDA. Mike started his career with 8 years of strategy consulting experience at PwC Strategy&, completing over 50 projects both pre- and post-deal for private equity clients across a range of industry sectors. He also holds an MBA from Kellogg School of Management. Welcome Mike! #privateequity #valuecreation #gotomarket #growth #newhire

We are delighted to have completed Go-To-Market Due Diligence for LDC to support their investment in Precise TV. It was a pleasure to work both with Management led by Nadav Shmuel, Christian Dankl and Denis Crushell and the LDC team including Daniel Gluckman and Eliza Tracey on this transaction.   This marks the latest of several Go-To-Market Due Diligence projects Coppett Hill Growth Advisory have completed with LDC over the past year, where our work focused on the organic growth of the business. We wish Management and LDC the best at the start of this exciting new chapter. #privateequity #valuecreation #gotomarket #duediligence #deal

This week we welcome Sahib Kalra as a Senior Associate in our London Office. Sahib worked at Jaguar Land Rover for 2 years, and in consulting at Bain & Co., helping clients identify white space opportunities within their portfolios. He started his career at a startup consultancy, successfully delivering over 15 Commercial Due Diligence projects across multiple sectors such as automotive, financial services, CPG, and more. Welcome Sahib! #valuecreation #privateequity #newhire #gotomarket #strategy