Detta Consults reposted this
Lab Scientist Turned Science Marketer | Developer of Business | Creator of the Blooming Late Scientists Podcast
👋🏻 Hands up if you're responsible for the complete absence of creativity in life science companies. We, scientists, love to go on about how creative we are and talk about just how much we love to find new solutions for old problems. A pretty good way to think, right? Funny that. Because it seems that the second you walked through the door into that life science/biotech company, all sense went out the window. Here's an idea. Take a look at some of your content. I mean content on your website, I mean your LinkedIn content, I mean all of your content. Now, put yourself back in the shoes of that curious and creative scientist and tell me what you think. I'm going to guess that BORING is the first thing that comes to mind. It's like a competition to see who can create the most mind-numbing content. We're all over here trying to escape the old corporate shenanigans and there you are forcing it back down our throats with content designed to make me wanna smash a burning hot frying pan in my face over and over again. It's funny because it seems despite all of those things being in your DNA (you know what I'm talking about), creativity isn't one of them. So, if like me you want to celebrate creators who think with their own minds, creators who who put corporate speak in the bin and step up to the name "scientist", here's who to follow: 1) Brian Krueger, PhD 2) Bill Hinchen 3) Sara Holland 4) Steve Harvey 5) Dennis Lendrem While writing this list I asked myself "Where are all the women at??!" So, where are you? I have to tell you, I look forward to the day when millennials/Gen Z take over the business world because maybe, just maybe, we'll have some chance of putting the creativity back into science (and many other things). And now back to my original question, who's responsible for the complete absence of creativity in life science companies? Because someone here is. And it's time for you to take some accountability. My name is Martina, I am a scientist, a life science marketer, a creative, a business-minded woman, a mother, a wife, a friend and, most importantly, a truth-teller. Happy Monday.