Dig In

It's International Youth Day! Today, we celebrate the voices of the next generation—the youth who are not only the consumers of tomorrow but the trendsetters of today. At Dig In, we believe that truly understanding and listening to young people is essential for shaping the future of marketing. Our strong position in the industry is built on our commitment to engaging directly with university students through experiential marketing. We know that hands-on experiences are incredibly effective—when young consumers can try a product first-hand, they are far more likely to trust it, purchase it again, and spread the word. In fact, six in ten Gen Z consumers say that simply liking a product is one of their top three motivators for buying it. And the power of word-of-mouth cannot be denied, with 92% of consumers trusting recommendations from friends over traditional ads. This synergy between direct experience and peer influence is what makes our approach so impactful. What's more, our campaigns don’t just end with the experience; we follow up with surveys to hear directly from Gen Z on how we—and the leading brands in the UK—can improve our strategies to target them more effectively. On this International Youth Day, we reaffirm our dedication to not just marketing to youth, but marketing with youth. Their insights are invaluable, and by listening closely, we ensure that our campaigns resonate, inspire, and drive real results. Here’s to the future—shaped by the voices of today’s youth. 🎉 #InternationalYouthDay #GenZMarketing #ExperientialMarketing

With freshers season just around the corner, there's no better time to leverage the power of product sampling. 📈 The Numbers Speak for Themselves: - Students will spend a staggering £79 million on groceries (calculated on the average weekly grocery spend of £133 per student). That's a massive market opportunity waiting for your brand! - 3.5 million loo rolls and 394K+ other bathroom products will be purchased this freshers. Imagine your brand being the go-to choice for these essentials! 💡 Why Product Sampling Works: Direct Engagement: Students get hands-on experience with your products, creating a memorable first touchpoint. To win the race, you want to be the first touchpoint on their buying journey! High Conversion Rates: Sampling increases the likelihood of purchase. 96% of Gen Z students who try your product are more likely to buy it again! Cost-Effective: Save time and money on targeted campaigns by putting your product directly in the hands of consumers. This approach is especially powerful for cutting through digital noise, allowing students to build trust in your brand and product! -------------------- Our University Welcome Boxes, endorsed by 185 universities, will be the first touchpoint for over 530,000 students across the UK, welcoming them to university with small gifts (samples & exclusive money-saving discounts) from the nation's favourite brands! Want your brand to make a lasting impression on students this freshers season? Contact us at enquiries@digin.co.uk before it’s too late! #StudentMarketing #ProductSampling #GenZMarketing

🍻Happy International Beer Day! Enjoy a cold one on this glorious sunny day! ☀️ At Dig In, we pride ourselves on being experts in university student insights, and today, we’re excited to share some valuable Gen Z alcohol trends with you, offering a comprehensive look at this influential demographic. Discover key insights such as: ➡ How many Gen Z students drink alcohol ➡ How often they drink alcohol ➡ Their beverage preferences Unlocking these insights can help your brand connect more effectively with the student market, driving engagement and building lasting loyalty. 📈 Ready to tap into this vibrant market? Have a look at the highlighted insights for #InternationalBeerDay below! Enjoy! #GenZInsights #StudentMarketing #AlcoholTrends

It wouldn't have been possible for us to produce our latest series of Gen Z insight Youth Forums without our current sponsors and partners Dig In and The Crowd Agency   We love working with these companies who, like us, have a passion for giving Gen Z a voice.   🟠Dig In is a student marketing company specialising in student sampling, they offer unparalleled access to over 500,000 students annually across 180 UK universities. Their innovative student app and robust market research provide both quantitative and qualitative data, ensuring their client's campaigns resonate authentically with university students.   🟣The Crowd Agency help their clients to navigate the unique and complex world of student marketing, delivering campaigns on scale across the UK & Ireland. Being part of the Native family means they have unique access to their exclusive media partnerships and Students Union Network, ensuring that their client's brands are at the heart of the student experience.   Find out more about their work via their websites - linked in comments below. #YouthForum #GenZInsights #StudentExperience

Great to be at the Global Influencer Marketing Awards 2024 with our partner WYSPR to celebrate our collaborative success on Marmite's First Timers campaign! Thanks to everyone that made it happen. 👏

Discover why leading brands partner with us through our booklet attached below! As the official booking agent for marketing in 1,500 halls of residence, we provide unparalleled access to over 530,000 students annually. Swipe through to see how we revolutionise brand engagement and build enduring connections with Gen Z - the leaders of tomorrow. #GenZMarketing #StudentEngagement

They're coming home! Our University Welcome Boxes are on the move, soon to be reaching students across the UK come September. Designed to enhance the student welcome experience, these boxes are packed with samples from the nation's favourite brands. A win-win: brands get direct access to a highly engaged student audience, saving time and money on targeted campaigns, while students enjoy fantastic welcome gifts and money-saving discounts. What’s not to love about a free sample box? Want to know how your brand can be part of this exciting opportunity? Contact us at enquiries@digin.co.uk before it's too late! #StudentWelcomeBoxes #ProductSampling #GenZMarketing

Great conversations, connections, inspiration... and sunshine. 🌞 What's not to love about MAD//FEST 2024? We had an amazing time meeting like-minded disruptors, gaining insights from pioneering brands, and exploring exciting new connections. If you missed us at the event or want to continue the conversation, don’t hesitate to reach out at enquiries@digin.co.uk! Let’s keep the momentum going. Thanks for a great time yet again! #MADFEST2024

Students need clearer communication and more information before starting university life Our recent Youth Forum delved into the topic of how students could be more prepared before they start university. The students we surveyed and spoke to in our focus group made it clear that knowing key facts about flatmates, budgeting, and their new city can significantly improve their experience. Top Insights: 🔵Expectations vs. Reality: 49% of students found the required on-campus hours to be less than expected, while the same percentage found self-study hours to be higher than anticipated. 🔵Budgeting: 44% are working to afford expenses, while 18% had to work unexpectedly. Additionally, 72% felt they lacked understanding of household bills. 🔵New City & Flatmates: 52% wished they knew more about their new city, and 43% about their future flatmates. Read the full report: https://lnkd.in/eZAgyAPh With thanks to our partners and sponsors, Dig In, The Crowd Agency and PBSA News. #YouthForum #StudentExperience #HigherEducation #UniversityLife #GenZ #StudentSurvey #Accommodation #Budgeting #MentalHealth #IndependentLiving

We're at MAD//FEST! 🧡 Find us at the House of Innovation area (we're the stand with all the lovely orange boxes). If you haven't already - come say hi! 👋 #MADFEST2024 #Innovation #Marketing