The Property Marketing Strategists

Meet The Team Meet Bekki Watts MCIM, our skilled Account Manager with extensive experience in marketing for the construction and real estate industry. Bekki brings a wealth of expertise in social media and digital marketing, paired with a natural knack for organisation, ensuring our B2C and B2B clients achieve their goals on time and within budget. The Heart Behind the Professional: Bekki is passionate about making a difference, volunteering and trekking with CoppaFeel! to raise awareness for breast cancer. When she’s not championing great causes, you’ll find her enjoying time with family, friends, or out walking her dog. We love having Bekki on board, helping us deliver marketing solutions that drive results and create impact. #AccountManager #DigitalMarketing #ProjectManagement #SocialMedia #MakingADifference

Only 2 weeks until The Class Conference 2024 - The Next Chapter “The Next Chapter” event by The Class Foundation is dedicated to breaking down barriers and fostering growth in Europe’s higher education and student housing landscape, recognising the untapped potential and immense value brought by students. Sarah and Deenie will be attending this two day event in Manchester 13-14th November and hosting the Community Hubs stage which includes the women's breakfast hub and the marketing and sales hub. Secure your tickets here: https://lnkd.in/eAghqMex See you there! #TheClassConference2024 #TheClassConference24 #PBSA #UK #StudentLiving #StudentHousing #Conference #Manchester

"There may be less PBSA than students but there is not a shortage of places students can live" Housed episode 8 in series 2 is available now to listen to. Sarah, Dan and Deenie discuss some of the big topics in the shared living sector including: ▶ Some of the dangerous headlines being shared with misleading information about the PBSA sector  ▶ The spotlight on women in the property sector - Sarah's takeaways from the Property Week Inspiring Women In Property Awards and Dan's thoughts on the women in the PBSA session at the the Global Student Living conference ▶ Learnings from the Urban Living News Insights event about BTR - is it really further ahead than PBSA in finding an affordable product? ▶ Information on what Sarah and Deenie will be moderating at the upcoming The Class Foundation Conference Plus much more! Listen here: https://lnkd.in/eH4vHQ2C #PBSA #BTR #Insights #Events This episode of Housed is sponsored by Mystudenthalls.com - Search student accommodation across the UK www.mystudenthalls.com

"There may be less PBSA than students but there is not a shortage of places students can live in most cities. Hence there are empty beds in PBSA. So stop glamourising a huge undersupply - it isn't as simple as that. And developers have created this problem by not creating enough variety of products to appeal to a larger number of the student demographic." A new episode of Housed is now live, Deenie, Dan and Sarah feedback on the recent events they have attended as well as some of the other key topics in shared living. Here's what the episode covers: 🔵 Urban Living Insights Takeaways (hosted by International Hospitality Media Limited) : Differentiating the BTR product and how technology can support this. 🔵 The need for the BTR sector to focus on core deliverables and expertise rather than jumping on a trend or being too reactive 🔵 The use of redevelopment and repurposing of buildings as well as technology and AI to offer more affordable housing 🔵 Inspiring Women in Property Takeaways: Sarah's stand out moment from the Property Week awards ceremony 🔵 Global Student Living Conference Takeaways: The session on Women in PBSA which made Dan both emotional and reflective and why he wants to see this topic being built on for next year 🔵 Information on the women's networking session at The Class Foundation Conference 🔵 Dangerous headlines - lazy journalism and and miscommunication of data and how it's producing the wrong headlines Listen here: https://lnkd.in/ekKFa6xq This episode of Housed is sponsored by Mystudenthalls.com - Search student accommodation across the UK www.mystudenthalls.com #BTR #PBSA #affordability #womeninproperty #sharedliving #realestate

Is your content working as hard as it should? From engaging blogs to impactful press releases, our expert copywriting services cover all your content needs. We ensure your message is clear, your brand’s voice shines through, and your copy drives real results. Whether it’s SEO-optimised website content, compelling newsletters, or thought leadership pieces, we’ve got you covered. Here’s what we offer: ➡️Blogs & Newsletters ➡️Website Copy & Emails ➡️Advertorials & Editorials ➡️Press Releases & Advertising Collateral ➡️Thought Leadership ➡️Social Media Posts  All our marketing services: https://lnkd.in/eUHBm539 Get in touch to find out how we can make your content work harder for you! #Copywriting #ContentCreation #Marketing #SEO #BrandVoice

Housed Podcast: The outtakes 🎞👀 It's not all serious discussions when Sarah Canning Deenie Lee and Dan Smith are recording episodes of Housed, the team also have quite a few amusing moments so we thought we'd merge them into this clip just for you! The team are continuing to enjoy recording and publishing an episode each week and are delighted that so many people are listening. Last month was our record month to date with nearly 1,500 downloads - we started at around 200 per month. If you've missed any of our episodes, catch up here: https://lnkd.in/eH4vHQ2C Please also like, subscribe and follow via Spotify or Apple so you can be notified of a new episode and if you have any feedback or topics you'd like us to discuss - we'd love to hear from you. Thank you to our current sponsors Mystudenthalls.com - Search student accommodation across the UK www.mystudenthalls.com #SharedLivingPodcast #UnSeenClips

Join Sarah and Deenie at The Class Conference Parties 🥳 The official welcome drinks are taking place on 12th November at 18:30 at Ducie Street Warehouse. Bringing together key stakeholders in the student housing and urban living sectors. The event is proudly supported by major partners; LOFT.uk - known for their innovative furniture solutions, Wifirst - specialists in high-speed internet services, and the The Association for Rental Living membership body for the BTR sector and subsectors. Reserve your spot for free 👉🏽 https://lnkd.in/ezvXAgau The Class Foundation Conference Closing Party on 14th November at 18:00, held at LOFT HQ, is the official fringe event celebrating the end of the conference. Themed ‘House of Innovation', it will feature an exhibition showcasing new and innovative installations, products, and concepts. Reflect on the conference highlights and connect with fellow attendees whilst enjoying food and drink by local partners. Reserve your spot for free 👉🏽: https://lnkd.in/eE_ZmsRA See you there! #TheClassConference #Parties #Networking

Tone of Voice: Your Secret Marketing Weapon Your brand’s tone of voice is more than just words – it’s the personality that sets you apart in a crowded market. In our latest blog, we explore The Power of Brand Tone of Voice in Property Marketing and why it’s important for building trust and fostering deeper connections with your audience. 🎯 Discover how a distinctive tone can elevate your brand and drive success. 👉 Read the blog here: https://lnkd.in/e-4Nhxy4 #PropertyMarketing #BrandStrategy #ToneOfVoice #MarketingTips #PropertyBranding

Is it time that we start thinking about PBSA lite? In the latest Housed episode, Sarah, Dan and Deenie discussed the key insights taken from the recent Howard Kennedy LLP event which they took part in earlier this month. The event lifted the lid on potential issues which will be facing the PBSA sector in the future and one of the takeaways, from panellist Debra Yudolph, was that the BTR sector are already offering a product to help with affordability issues, how can PBSA compete with this? Other topics discussed in this episode: 🟣 The complex needs of students in the future and how PBSA are best placed to manage these compared to BTR 🟣 Does the PBSA/shared living sector need to go down route of branding like hotels have? Becoming more defined and descriptive for it's audience  🟣 The need for planning authorities to manage what is being built against what is needed or in demand to help separate co-living, BTR and PBSA 🟣 Is dynamic pricing out of control? Is it fair to charge students who book later a higher price? 🟣 The need to start building for the future needs of Gen Alpha and not Gen Z. Listen here: https://lnkd.in/ew3tYBps This episode of Housed is sponsored by Mystudenthalls.com - Search student accommodation across the UK. #GenAlpha #StudentAccommodation #SharedLiving

There isn't a one size fits all in student accommodation anymore, there is high importance in segmenting your customers to meet their specific needs. Episode 7 of series 2 is here and it's a good one! Sarah, Deenie and Dan (with his new microphone!) discuss a wide-range of topics in the shared living sector, sharing their thoughts and opinions on: 💠 What they learnt from the Howard Kennedy LLP exclusive panel discussion on the future of PBSA and the convergence of shared living 💠 The popularity of HMOs for students and importance of looking at the available data on this   💠 The need for the PBSA to have a 'PBSA lite’ product to match BTR's affordable offering  💠 Is dynamic pricing out of control? Is it fair to charge students who book later a higher price? 💠 Cash back and promotions - why does this frustrate Dan, Deenie and Sarah every year? 💠 Gen Alpha - are you ready for them? Hear about some key statistics on this future cohort of students. Stop building for Gen Z. 💠 The challenge of having the perfect streamlined booking journey, has anyone got this perfected? Listen here: https://lnkd.in/ew3tYBps This episode of Housed is sponsored by Mystudenthalls.com - Search student accommodation across the UK #GenAlpha #StudentAccommodation #SharedLiving #PBSA #BTR #realestate