DOOH.com

This week marks 10 years of DOOH.com! As we celebrate our 10th anniversary, we're filled with gratitude and excitement for the journey that has been and the horizons yet to explore. A decade of innovation, growth, and success has shaped us into the leaders we are in the digital advertising industry. This remarkable journey wouldn't have been possible without our amazing team, past and present. Your loyalty, creativity and exceptional talents have been the catalyst of all of our achievements this past ten years. Together, we've navigated challenges, seized opportunities, and crafted impactful campaigns that have left a lasting impression across the globe. As we stand at this significant milestone, we look back with pride and forward with anticipation. The future is bright, and we are excited to continue pushing the boundaries of our industry. To our clients, partners, and the incredible team at DOOH.com - thank you for being part of this remarkable journey. We look forward to a proper celebration at a later point in the year, but for now, here's to the next decade!

What a month October has been! Full of celebrations and milestones—catch all the highlights in our latest newsletter.

We’re thrilled to be taking part in Rock Paper Reality's upcoming event, “AR Meets Google Maps: Driving Real-World Impact with Google and Digital Out of Home” on November 5th at 5 PM BST / 9 AM PST. This event kicks off their Reality Reimagined Virtual Event Series, where they will delve into the exciting intersection of augmented reality and digital advertising, and we are honoured to be a part of it. Join our very own Daniel Cheetham live as he discusses how AR is elevating the landscape of digital out-of-home advertising. Don’t miss this opportunity to gain insights into the future of advertising!

What a week…🥂 Now that we’ve recovered from our anniversary party, we just wanted to say thank you to everyone who joined us to celebrate 10 years of DOOH.com at our new offices this week. To see faces, old and new, coming together to celebrate what we have built at DOOH.com over the last 10 years, was amazing. The energy, camaraderie, and shared memories made the evening unforgettable. From our early days as a small team to becoming an award-winning leader in the digital OOH space, it’s been an incredible journey—one that wouldn’t have been possible without the contributions of our talented team, loyal clients, and trusted partners. We’ve grown, adapted, and innovated, all while staying true to our core values of creativity, respect, and inclusion. Wednesday evening wasn’t just about looking back, but also about celebrating the exciting future that lies ahead. Here’s to the next decade of pushing boundaries and continuing to make an impact in the industry. Thank you again to everyone who made this milestone so memorable! 👏

🌟 What a night! 🌟 We are thrilled to announce our campaign, ‘Bonjour, Hello, Ciao, Ola, Konichiwa!’ for Transport for London won Silver at last night's Media Week Awards in the Best Use of Data for Audience Buying category! 🥈 This incredible recognition highlights the strength of this campaign - the one that just keeps on giving! A huge thank you to our brilliant team, our partners, Wavemaker, VCCP, GroupM and JCDecaux, as well as our clients who inspire us to push the boundaries of what’s possible in digital out-of-home advertising with each new campaign!

We’re all prepped for our party this evening to celebrate 10 years of DOOH.com. We’re looking forward to welcoming friends, past employees, clients, and partners for an evening of celebrations. As we reflect on a decade of DOOH.com, it’s remarkable how far we’ve truly come! Let’s party! 🍾

A big thank you to NewDigitalAge for featuring our journey in transforming out-of-home (OOH) advertising over the past 10 years! 🙌 As we celebrate a decade of growth and innovation at DOOH.com, we’re proud of how far we’ve come - reshaping and pushing boundaries within OOH along the way. From real-time, tailored messaging to creative, award-winning campaigns, it’s been an incredible journey fuelled by our talented team and partners. We’re excited about the future of OOH and can’t wait to continue leading the charge in innovation. Read the full article, by our CEO Andrew Newman (he/him) below.

It’s lovely to see DOOH.com featured in GroupM’s latest article in The Drum, highlighting the exciting opportunities digital billboards provide for brands! Special thanks to Dominic Murray for the mention! DOOH.com produces the world's largest 3D campaigns with the largest database of 3D templates. The creative for Alton Towers' Nemesis ride and the innovative launch of Maybelline New York’s Surreal Falsies Mascara, featured in the article, demonstrate how 3D digital out-of-home (DOOH) advertising is transforming the landscape. Read more below! 

Continuing our look back at an incredible Summer of Sport, here’s part two of our standout dynamic OOH campaigns! From real-time Olympic and Paralympic moments to the suspense of the Euros, here’s how we brought sports fans even closer to the action. Adidas - Paris 2024 Ambassadors 🏅 Adidas took their Olympics and Paralympic campaign to new heights by featuring real-time shots of their ambassadors competing in Paris 2024. Powered by Rush Reactionary, we, with help from our partners, GroupM and EssenceMediacom, updated images from the games within pre-designed templates, showcasing each athlete's key moments as they happened, live on screens across the UK. ITV - Euros Final Creative 🎬 As the anticipation for the Euros final built up, ITV delivered a suspenseful campaign that featured dynamic creatives across the UK. Fans in moments of excitement were displayed on digital screens, with countdowns changing daily, drawing audiences closer to the big game. Thank you to our partners, GroupM and EssenceMediacom UK Eurostar - Olympic Medal Reactive 🥇 For the Paris Olympics and Paralympics, Eurostar celebrated Team GB’s medal wins in real time. Using a live Olympics results API, different creatives were triggered instantly after each medal win, showcasing Gold medals and multi-medal achievements. This dynamic campaign was made possible in collaboration with Wavemaker and GroupM. Research conducted by Tom Jameson at GroupM showing that 46% of adults want more live content in ads, we look forward to creating even more engaging dynamic OOH experiences that capture the excitement of real-time events and resonate with audiences. From Olympic victories to football finals, this summer was proof that Dynamic OOH can deliver unforgettable experiences. Another huge thanks to our partners for making it all possible! 

As summer has now truly come to a close☔, we thought it would be the perfect time to reflect on the role our team played in the action-packed Summer of Sport - now we may not have been competing, but we did deliver engaging dynamic campaigns that kept fans connected throughout major events like the Euros and the Paris Olympics. Research conducted by Tom Jameson at GroupM shows how dynamic sports OOH has proven to be particularly impactful, especially with younger audiences. In fact, 68% of 18-34-year-olds think dynamic sports OOH is a great idea, compared to 55% of all adults. Real-time content in sports is driving deeper engagement, especially with the next generation of fans! From live updates to reactive content, here’s a closer look at three standout campaigns that brought the excitement of the Euros and the Olympics to life: Tesco Mobile - Summer Roaming 🛫 For Tesco Mobile, in partnership with GroupM and EssenceMediacom, we leveraged live flight data to create tailored, location-based messages for travellers at airports like Stansted and Gatwick. Countdown screens reminded passengers travelling to Paris for the 2024 Olympics that with free EU roaming, they could keep sharing every moment in real time—no matter where they were flying! William Hill - Euro Match Updates ⚽ During the Euros, William Hill’s campaign featured live match data, including teams, dates, and times, with dynamic overlays promoting their Bet Builder offers. Programmatically booked through GroupM Nexus, these real-time updates ran across D6 and D48 screens, offering exclusive deals for football fans nationwide. Thank you to Wavemaker and GroupM for helping to make it happen! The Sun - Euros 2024 📰 For The Sun’s Euros 2024 coverage, we kept fans in the know with dynamic content updates running from 7 am to 10 pm daily across 1,050 screens. Match highlights, scores, gossip, and reviews were updated in real-time, ensuring fans never missed a beat, whether at the roadside or on the rail. This engaging campaign was brought to life with the collaboration of talented partners including GroupM, Pulse Creative, and T&Pm. Dynamic OOH made a big impact this summer! A massive thank you to all our partners for bringing these campaigns to life!  Stay tuned for part two, where we spotlight more of our top Summer of Sport campaigns.🙌