Wavemaker UK

📢 Heading to Adwanted UK's Future of Media event this week?   If you are, don't miss our Chief Data and Technology Officer, Irin Rahman, on Wednesday at 14:55!   Alongside Reckitt’s Russell Ball, Quantcast’s Ellie Lane, Omnicom Media Group UK’s Sean Betts 🤓, and The Media Leader UK’s Jack Benjamin, Irin will dive into the big digital shifts reshaping media strategies, and how to cut through the noise and distinguish transformation from fad.   Find out more about the session below 👇 https://lnkd.in/eZpdexwz

🎉✨ We've got that Friday feeling!   We’re incredibly proud to share that we’ve been shortlisted for Best Agency Partner of the Year at the Media Week Awards!   This category, sponsored by Reach Solutions, rewards true partnership behaviours, creating and delivering effective work, and embracing collaboration and innovation, all with open and transparent communication.   At Wavemaker, we're dedicated to building strong and collaborative partnerships that deliver unrivalled work, positively provoke, and drive positive impact, so we're really proud of this shortlist.   A massive thanks to our brilliant Wavemakers who build these relationships every day 🧡   Read more here 👇 https://lnkd.in/eimSRkFb

🔮 📺 What does the future hold for TV?    This morning, our brilliant partners at Thinkbox hosted their annual Televisionaries event for our clients. We were joined by industry leaders from Channel 4, Sky Media UK, Netflix, and ITV for a thought-provoking discussion about the evolving TV landscape, emerging opportunities and innovations, and how to drive transformational growth through the channel.   A huge thank you to our clients for joining us, to Thinkbox for making it happen, and to our fantastic speakers Lindsey Clay, Matt Hill, Victoria Appleby (nee Sangster), Kelly Williams, Karin Seymour, Warren Dias and of course our very own Ian Stevens and Elliott Millard!   What an insightful morning 💡

🚨 New work alert We're super excited to see the launch of our first major brand campaign for one of our newest clients, AXA UK, which shines a spotlight on its insurance offering for SMEs. The campaign aims to engage millions of UK sole traders and small business owners by highlighting AXA’s comprehensive support package to help them thrive, from tailored insurance products to a free 24/7 legal helpline and business expertise.   Danila Paraskevas, our Client Lead said: “Using our audience panel, Every Voice, we were able to dig deep into how people felt about the small businesses they knew. The findings highlighted that they viewed them as the foundation and bedrock of creating a local community. This is something we were able to leverage by way of media localisation, thus ensuring AXA’s business insurance offering stands out in the market."   Our media activation will run until mid-November across a range of touchpoints including TV, video on demand, out-of-home (OOH), and radio, alongside digital. 👏 A massive well done to the brilliant teams from Wavemaker, Leo Burnett UK, and Publicis Conseil who brought this campaign to life.    📰 https://lnkd.in/ef4c7zYz

🤝 When creativity meets measurement   Contrary to popular belief, measurement is not the enemy of creativity. In fact, measurement provides the insights needed to refine and amplify creative efforts.   In an insightful article for The Media Leader UK, our Managing Director, Audience Intelligence and Marketing Science, Dominic Charles, and Head of Strategy, Monica Majumdar, delve into this interesting topic on the balance between creativity and measurement.   The brilliant duo argue that when measurement meets creativity, it not only validates creative efforts but also provides a blueprint for future improvements. Drawing on examples from some of our recent campaigns for Danone’s Volvic, Nationwide Building Society, and Morrisons, Dom and Monica explain how understanding audiences, expanding the definition of creativity, and embracing measurement, can consistently drive impactful, scalable, and innovative campaigns that meet client objectives.   Be sure to give the full article a read below 👇   https://lnkd.in/eCPYbS8R

🧐 Looking for the best of the best! Our very own CEO, Kelly Parker will be joining the judging panel for this year's DMA (Data & Marketing Association) UK Awards. Alongside a group of industry experts, they'll be identifying the very best of the best in the world of data and marketing, and we can’t wait to see the incredible campaigns that make the shortlist!   Good luck to all the entrants 🍀

✨Another win in the bag!   We're delighted to share that we won Best CTV Campaign at the VideoWeek European Video Awards for our work with Colgate-Palmolive! 🪥   Showcasing Max White Ultimate as a premium brand, we worked collaboratively with Samsung and The Trade Desk to develop an innovative CTV targeting strategy that ensured our message reached high-value customers who hadn't been exposed through traditional channels like TV.   This was the most-entered category, with very strong competition – testament to the unrivalled work produced by our brilliant team.    Congratulations!

Proud doesn’t even cut it 🧡 This afternoon, we welcomed the Media Week Agency of the Year judges to our brand new home at One Southwark Bridge for our presentation. It’s always a joy to look back on our story and everything that we’ve achieved, but having all of our Wavemakers in the room, reliving the journey we’ve been on together, was the icing on the cake. After all, none of it would be possible without all the incredibly talented people we have in the business 🙌✨ A massive thanks to each of the judges and to the team at Campaign UK for joining us - it was a pleasure to have you!

We’re on a roll 🥁   Our ‘I Came By Train: Train Heroes’ campaign with Trainline has been shortlisted in the Travel and Leisure category at this year's Ad Net Zero Awards!   The campaign is dedicated to encouraging modal shift; turning taking the train into an action that people would be proud of. With sustainability at its core, it celebrates the 'climate heroes' who already travel by train, creating an emotional pull and inspiring others to make the same choice next time 🚆💚 Huge congratulations to everyone that delivered this unrivalled piece of work! Campaign UK

PlayStation's Jaap Tuinman: “If the idea of play is fundamentally human, we should reflect all of humanity as best as we can through our marketing & ideally through our products." 🎮 Experts from Audible, PlayStation, and Fandom recently shared insights at Cannes Lions around understanding the power of representation in entertainment and how they are championing diversity and inclusivity within their brands. From funding underrepresented voices to creating safe spaces for all players, discover how these industry leaders are making a difference. (FULL VIDEO LINK in the comments)