Earnest

Things are smooth sailing as we settle into the Transmission family – and that means we’ve got a new home. Follow us on our new adventure: LinkedIn: https://lnkd.in/e9x4nCdk  Instagram: https://lnkd.in/e53HgNWc  Facebook: https://lnkd.in/ewC3GwmZ 

New year, new us: As we enter the new year, we’re proud to share some big news. Earnest has been acquired by Transmission – the global B2B full-service marketing agency. We’re coming together under one brand – Transmission – to make even bigger things happen. You’ll now be able to access the best in B2B strategy, creative, and execution, but now bolstered by even more specialist skills and the ability to support you at scale – whether in EMEA, the US, or globally. If you’re looking to make a big impact in 2025, please do get in touch. Read more about the news in our press release here: https://bit.ly/3PnUczD

Sure, it’s almost Christmas, but – more importantly – it’s almost the weekend! Tumble toward this week’s finish line with the #EarnestFridayFiver ⤵️ 🧵 ❶ Start thinking ahead of the curve with these emerging B2B marketing trends for 2025: https://lnkd.in/ec7UaUvx (via Econsultancy) ❷ Find some inspiration in this selection of impressive B2B Content Marketing campaigns: https://lnkd.in/eic8DAZm (via TripleDart - Extended B2B SaaS Growth Team) ❸ Remind yourself why a good giggle is a valuable shortcut to B2B buyers' hearts: https://lnkd.in/eNq3sVEH (via Pointed Copywriting) ❹ Warm up your 2025 B2B social strategy with these key trends and tips: https://lnkd.in/eB9Erh6j (via Oktopost) ❺ And give your B2B marketing more welly by putting some data behind it: https://lnkd.in/e7jTtHnX

Is your to-do list as long as a Lapland elf’s? Here’s some inspiration to help you ‘sleigh’ this week’s challenges – it’s the #EarnestMondayMojo ⤵️🧵 ❶ Explore the unexpected origins of some of your favourite everyday phrases: https://lnkd.in/efzsxG3S (via Reader's Digest) ❷ Dive into the science of why taking breaks can actually make you more productive: https://lnkd.in/eegErUNT (via Alejandra Marqués Méndez) ❸ Discover how unconventional thinking can unlock star solutions: https://lnkd.in/ePFAbCY (via Mindtools) ❹ Get tips on mastering your mornings to help smash the day ahead: https://lnkd.in/eB_BzBAk ❺ And bring your A-game to on-page conversions with this guide: https://lnkd.in/enveg9t6

If you're only just getting your bearings on the day, here’s the #EarnestMondayMojo to send your morning in the right direction ⤵️ ❶ Tap into the joys of small wins with these neuroscience-backed happiness hacks: https://lnkd.in/e342xhU5 (via World Economic Forum) ❷ Discover the unsung heroes of design in this ode to functional beauty: https://lnkd.in/eiaBm7Uq (via Cambridge Design Technology Limited) ❸ Keep your meetings sharp and effective with these clever tactics: https://lnkd.in/e_Q5Y_YJ (via Vanessa Van Edwards) ❹ Unwind with these fascinating facts about the evolution of tea: https://lnkd.in/ecYy6QGM (via National Trust) ❺ Find out why laughing at work is more than just a morale booster: https://lnkd.in/eqreiqC6 (via Psychology Today)

As Autumn's golden hues quickly turn to icy blues, let’s cosy up with the #EarnestFridayFiver ⤵️ ❶ If you're curious about how AI is changing the business landscape, here’s a handy overview: https://lnkd.in/gzCspUew (via IBM) ❷ If you want to upskill your B2B marketing strategy, load up on these insights: https://lnkd.in/gF2_7xxE (via Market Inspector UK) ❸ If you'd like to know how new data legislation is impacting B2B marketing, read this: https://lnkd.in/eESVfm99 (via B2B Marketing) ❹ If you’d welcome some B2B marketing cheat codes, try these trends and predictions: https://lnkd.in/eJxNFjzD (via Inbox Insight) ❺ And if you don’t know why your MQLs should be MQCs, find your answers here: https://lnkd.in/dPBBHyU2 

As November wraps up its handover notes, let’s round off the week with the #EarnestFridayFiver ⤵️ ❶ If you want to know how to exert greater influence on purchasing decisions, read this guide: https://lnkd.in/epjb2ASN (via Signalytics) ❷ If you're curious about the latest AI trends in B2B marketing, here they are: https://lnkd.in/dx5gAc7e (via ON24) ❸ If you’d like your meetings to have a bit more oomph, use these science-backed strategies: https://lnkd.in/e_Q5Y_YJ (via Vanessa Van Edwards) ❹ If you don’t know where to begin your company's ESG journey, start here: https://lnkd.in/drN-HeZq (via Sustainability Magazine) ❺ And if you want your brand to connect with the next wave of B2B decision-makers, try adjusting your lens: https://lnkd.in/eZtBXKqd

As B2B decision-making evolves, more women are taking up key roles – but does your marketing strategy reflect this shift? Find out how leveraging a gendered lens can help your brand connect with the next wave of decision-makers in Earnest Strategist Beatrice Alabaster's new article for B2B Marketing: https://bit.ly/49aU8fK

As you hurtle towards November’s finish line, infuse some fresh mental energy into your morning – with the #EarnestMondayMojo ⤵️🧵 ❶ Rediscover the joy of paper crafts with these easy-to-make origami projects: https://lnkd.in/eXqZv9zH ❷ Marvel at how artificial intelligence is crafting verses that rival human poets; https://lnkd.in/e_BRfj9K ❸ Capture the beauty in everyday moments with these mindful photography tips: https://lnkd.in/ejNXbTHw ❹ Declutter your thoughts by learning the art of ‘micro-journaling’: https://lnkd.in/ew7reysV ❺ Juice up your landing page performance with these practical tips: https://lnkd.in/eJ2uqKcE

Does your week feel like it went by in a blur? Let’s bring it into focus – with the #EarnestFridayFiver ⤵️ ❶ If you're keen to decode the latest B2B sales jargon, this comprehensive glossary is a must-read: https://lnkd.in/eFc5SAV4 (via LeadIQ) ❷ If you're curious to know how neuroscience influences brand recognition, dive into this insightful study: https://lnkd.in/etDr6mMb (via Frontiers) ❸ If you want to beef up your sales vocabulary, this guide covers 53 essential terms: https://lnkd.in/e_Bfu6EA (via trumpet 🎺) ❹ If you're a doodler, watch what a year of doodles looks like in this delightful animation: https://lnkd.in/eUn_ukHT (by Daren Jannace) ❺ And if you want to turn B2B marketing insight into action, our Earnest Talks are here to help: https://lnkd.in/dN2uE4-9