Earnest

Why do you need to ‘do different’ to make your #B2Bmarketing strategies catch fire? Watch the playback of our LinkedIn Live talk and find out!

Did you enjoy your extra hour in bed this morning, or could you still use several more? Perk yourself up with today’s #EarnestMondayMojo ⤵️ ❶ Supercharge your self-improvement with this selection of the best (and worst) ‘Winter Arc’ TikToks: https://lnkd.in/e7jZExiC ❷ Surprise yourself with the true history of the tumbleweed: https://lnkd.in/eam-eT8y ❸ Ponder the impact of Meta saving the best video quality for the most popular posts: https://lnkd.in/eDTbkYdm ❹ Witness 140 years of movie history in only 80 minutes: https://lnkd.in/ehVf5g5t ❺ And master the art of making a successful B2B campaign landing page: https://lnkd.in/ec8k2vGB

Struggling with brand restructuring in a complex B2B environment? Read our new case study to see how we helped HBX Group tackle a major brand restructuring challenge: https://bit.ly/48kXM6i

Looking for fresh ways to connect with audiences? Read our new case study to see how we helped Trustpilot cut through the noise with authentic storytelling and a human touch: https://bit.ly/3YxNI6u

Hallowe’en may be in 10 days time, but Christmas is now only 65 days away! If that’s not enough to get your pulse racing this Monday morn, here’s the #EarnestMondayMojo ⤵️ ❶ Beat back those darker-day Autumnal moods with these uplifting life hacks: https://lnkd.in/eWEb-7B8 ❷ Absorb some edifying culture right off your phone via the Living Museum: https://lnkd.in/eGE3J2VX ❸ Celebrate the fast-growing contingent of women entering the tech arena in Moldova: https://lnkd.in/eHSVGN8a ❹ Bring order to your (Apple) desktop with these organisational features in the new OS: https://lnkd.in/ejez5fv2 ❺ And ask yourself these key questions before you even start building your value proposition: https://lnkd.in/ehUD3H3V

Did the full moon send you a little loopy last night? Rebalance yourself in time for the weekend – with the #EarnestFridayFiver ⤵️ ❶ If you enjoy c-suite level musings on LinkedIn, spare a thought for the ghostwriter who likely wrote them: https://lnkd.in/diCiCb5d ❷ If you’re loathe to admit you’re less than certain what digital marketing actually is, here’s a very helpful explanation: https://lnkd.in/gNZkfB8 ❸ If you enjoy interactive storytelling, take a look at this fun feature about the state of connected TV: https://lnkd.in/dpN4J26H ❹ If you’ve seen those campaign ads highlighting remarkable women doing the rounds recently, here they are winning at D&AD in 2019: https://lnkd.in/dTJma-a9 ❺ And if you’d like your brand proposition to work harder than it is right now, here’s how: https://lnkd.in/eqp9_8Ut

It’s definitely woolly jumper weather now, isn’t it? Make sure your mind’s warmed up for the week ahead – with the #EarnestMondayMojo ⤵️ ❶ Take a look at what happens when you teach a dog how to open and close doors: https://lnkd.in/ezYMra8w ❷ Raise your photography game with these pro tips for taking snaps on your phone: https://lnkd.in/eh6BYwPV ❸ Stay in touch with reality with this advice on how to spot AI-generated video: https://lnkd.in/e9yWrWsB ❹ Fly back to 1986 when Leonard Cohen memorably guest-starred on Miami Vice: https://lnkd.in/eBX7qyDZ ❺ And get inspired with these 10 examples of killer creative in B2B marketing: https://lnkd.in/e68G2ezP

Miffed you didn’t manage to catch the Aurora Borealis in the sky last night? Here’s something to light up your afternoon instead – it’s the #EarnestFridayFiver ⤵️ ❶ If you believe ‘messaging’ and ‘copy’ are two words for the same thing, you need to read this: https://lnkd.in/eTgPtJEA (via Sharebird) ❷ If your strategy presentation is going to land with impact, Joe Burns says you must first ask yourself: does it slap?: https://lnkd.in/epVgtsXH ❸ If your company wants to nail the S in ESG, here are five ways you can make it work: https://lnkd.in/e6ygWTRa (via TechTarget) ❹ If you’ve not yet met the historic winner of this year’s Fat Bear Week, get clicking: https://lnkd.in/eYcEPsqs (via The Washington Post) ❺ And if you want your website conversion rates to improve, grab a basketball: https://lnkd.in/enveg9t6

Winning on the court is just like boosting your conversion rate. Read our new blog post and find out how to turn your website into a conversion powerhouse: https://bit.ly/3XRP8Hj

Is your mind-engine struggling to get started this chilly morn? Get it humming with today’s #EarnestMondayMojo ⤵️ ❶ Hang out with George Clooney as he chillaxes at the end of his movies: https://lnkd.in/esNcJtrH ❷ Appreciate the innovation behind turning underground trains in Barcelona into power stations: https://lnkd.in/etufF8yq (via Reasons to be Cheerful) ❸ Get the jump on Hallowe’en – start making your flying paper bats today: now:https://lnkd.in/enZHGK4X (via boingboing.net) ❹ Enjoy the benefits of organising your bedroom like a hotel room: https://lnkd.in/eMgJdyyy  (via Lifehacker Australia) ❺ And bring some basketball court wisdom to your conversion rate optimisation: https://lnkd.in/enveg9t6 (via Earnest)