EC-PR | B2B Tech PR Agency

LinkedIn is a powerful platform, but are you making these common mistakes when sharing content? In her latest blog ♻️Rachel Emmett highlights the 7 key pitfalls to avoid, from over-relying on AI to neglecting the power of a well-timed selfie. Here’s a glimpse of what you’ll learn: ✅ Why authenticity always wins ✅ How to create engaging content ✅ When personal stories add value—and when they don’t Read the full blog to level up your LinkedIn game 👇 https://lnkd.in/dthTVVh9 #PersonalBranding #LinkedIn

Sometimes the data just speaks for itself.... 🖇️Expert knowledge of the LinkedIn algorithm. 📹Ability to use video, graphics and imagery to boost engagement. 📊Able to get under the skin of what makes your business tick. We've got it in spades.... Take a look at this carousel to find out how that translates into the real world. #PersonalBranding #LinkedIn #Leadership

What would you do differently if you started on LinkedIn again? During our Leaders on LinkedIn event Johnny Halife explained what he wished he'd done sooner. Have a watch to find out what he had to say 👇 #PersonalBranding #LinkedIn #Marketing

We're delighted to share an insightful article by David Furby, CEO of our client Novatech, as part of a three-part series in FE News. In this article, David explores how universities can optimise their IT provision to support academic and student success. The key takeaways: 💻Universities face unique IT challenges due to diverse user needs 🧑🤝🧑A hybrid approach combining self-service and expert support is emerging 💪This model offers efficiency and flexibility for both standard and specialised IT requirements Read the full article to learn how universities can attract top talent and prepare students for their future careers through strategic IT provision. Link in comments 👇 #ThoughtLeadership #PublicRelations #Marketing

B2B PR & marketing needs to be: 🦁Fearless with its messaging. 🎨More creative. 🐅Bold. Listen to this video from our deputy managing director, Liz Churchman on why B2B comms needs an injection of creativity. #Marketing #PR #PublicRelations

For B2B companies aiming to make a genuine impact on LinkedIn, the real power comes from fostering meaningful conversations and building lasting relationships. In the video below, LinkedIn expert Lea 🌈 Turner highlights a common misstep many professionals make. The mistake? 🤔 Focusing too much on themselves! Lea explains why it’s vital to shift from simply listing achievements to demonstrating how your skills and experience can genuinely benefit others. When someone visits your profile, the key question they have is, "What’s in it for me?" Tune in to discover how this small yet impactful shift can change everything. ✅ 

In this insightful video, our Senior Account Manager ♻️Rachel Emmett, explores the common mistakes people make when posting on LinkedIn, especially when it comes to using AI for content creation.    While AI tools like ChatGPT have their place, simply copying and pasting AI-generated content onto LinkedIn is a major misstep.❌    Rachel explains how this approach can be easily spotted, that it lacks the personal touch and fails to showcase the unique insights that only you can provide. Don't let AI speak for you; let your knowledge take centre stage! ✅ 

There's immense value in staying committed to your decisions while remaining flexible in your approach. To get your brand in front of the right audience, we tailor each campaign to fit the size and scope of your business. From communication strategy to PR storytelling, it’s crucial that your brand isn’t just seen, but chosen! So, with this mind, we certainly appreciate the recognition from Blu Wireless regarding our adaptability to fit their business needs. 💫 Here's to being creatively committed and flexible, embracing change while staying true to our PR vision.

We love starting the week off with another great piece of coverage for one of our wonderful clients. In his latest piece, Vikas Krishan, Chief Digital Business Officer and Head of EMEA at Altimetrik discusses the new regulations introduced by the EU AI Act and their impact on AI use in the pharmaceutical industry. In this article, Vikas emphasises the critical need for: 🔹 Transparency 🔹 Accountability 🔹 Strong ethics There’s an increasing demand for Pharma companies to navigate these challenges by establishing robust AI governance frameworks and preparing for compliance. Vikas also predicts the emergence of new roles, such as the Chief AI Officer, which will become pivotal in steering AI strategies within the industry. Click the link below to explore how aligning proactively with these new regulations will shape the future of Pharma for years to come.

I missed my Mornighton Crescent post on Friday - so by popular demand here’s your weekly dose! 😄 On this day in 1883 fashion designer Coco Chanel was born in Samur, France. 👗 SAMUR, is a specialist Spanish emergency system whose main objective is to efficiently solve medical emergencies in the streets of Madrid.🚓🚒 Gran Vía is Madrid's best-known street, formerly known as “Avenida de Rusia” because of Russia's support of the Spanish Republic. 💃 English alternative rock band Republica originated from leafy Royal Windsor and described their music as "technopop punk rock". 🏰 The first Band-Aids were extra long strips, measuring 3 inches wide and 18 inches long, and were made by hand. 🩹 Egyptian women started wearing hand made leather fashion and accessories around a 1000BC. 👵 The most iconic of all the Chanel’s handbags is the 2.55 featuring padded leather calfskin. 🐮 Have a great week peeps!