Simpatico PR Ltd

Who will lead the mission to achieve a more sustainable media industry? #adtech #b2bpr #marketing #digitalmarketing #thoughtleadership

Retail media case study in Retail Week on Boots Media Group's innovative use of content and data. #b2bpr #thoughtleadership

More #b2bpr #thoughtleadership on #fmcg #brands

Thought leadership on custom media networks #b2bpr #thoughtleadership #adtech #marketing

More thought leadership in the #retailmedia space!

Why the world has moved on from third-party cookies whatever hashtag #Google does next. Great read in AdExchanger from Kepler Jonathan D'Souza-Rauto #adtech #madtech #advertising #digitalmarketing #marketing #thoughtleadership #b2bpr https://lnkd.in/ezYbZNBS

#Thoughtleadership on #fmcg innovation. #b2bpr

Start to think of retail media networks as b2b brands in their own right. Interesting study by @Co-op Media Network and @Circarna illustrates how media brands are built – insight, proving effectiveness and a clear positioning – in this case around the convenience retail audience and the influence convenience shopping has on our relationship with brands and #fmcg innovation. Not to mention consistently strong b2b PR. The study shows Co-op Media Group is not just delivering sales uplift in Co-op stores but in retailers around them, proving its network impact on the audience is longer lasting and adds value beyond the immediate purchases made. #advertising #thought-leadership #b2bpr #marketing #media #retailmedia #retail #b2bmarketing #innovation https://lnkd.in/dygF3WTb

Will consumers mind watching content from human influencers that is machine generated? Chinese fast fashion retailer Shein’s approach to #AI creativity potentially points to a future where much of the digital and physical marketing content and product design we consume is machine-created. Big questions about the emerging impact of AI on social content, product and marketing - fascinating read from Majid Bahi, PhD from Socially Powerful in Creativebrief #thoughtleadership #marketing #influencermarketing #creatoreconomy #tech #innovation #b2bpr #PR https://lnkd.in/eDTmeHDF

We know AI is going to revolutionise #search – but what are the commercial and human implications? How will organisations use it and how will Google make it pay? Great read here on Performance Marketing World from Nick Graham Kepler visualising the future by asking why #Google is considering charging for access to its Gemini, AI-powered search. Nick suggests that we’ll see a transition over the coming years from the two-tier organic and sponsored search options we’re used to, to a triple track approach with AI as a premium, problem-solving alternative. This poses profound challenges for advertisers and SEO and will likely reshape the role of the tech platforms, with big implications for data privacy and our relationship with tech. #AI #AImarketing #marketing #Advertising #thought-leadership #adtech #searchmarketing #B2BPR https://lnkd.in/ey4seQDD