Simpatico PR Ltd

Most people running companies or responsible for sales and growth know that PR can and should be able to help them. But it is a consistent feature of B2B PR that many clients find it tricky to get the results they want. It can feel like an endless search for success. The root cause of that is usually a misunderstanding of what PR can deliver and a failure to engage with the right approach or the right team. Here are a few truths that will determine the success or failure of your investment. #B2BPRagency #PR #B2BPR #marketing #adtechPR #thoughtleadership #journalism #advertising https://lnkd.in/eyr75gSB

In the agency race towards AI automation are we forgetting the humans and human relationships that continue to be the critical ingredient in #media and #marketing? A really thoughtful piece in The Media Leader UK below asking the question whether the media industry is losing its emotional intelligence due to a decline in direct contact between agency people and client people, changes in management style, interpersonal communications as well as the way results are measured. By Alex Thompson is Co-Founder of The Listening Company #b2bpr #thoughtleadership #advertising #HR #businessmanagement   https://lnkd.in/egUTdY4u

What is TV in the minds of Gen Z? Great read from Kepler in The Media Leader UK on the vast and rapid change in audience behaviour, re-imagining what we define as TV e.g. YouTube and how to re-think AV planning. #B2BPR #TV #marketing #mediastrategy #adtech https://lnkd.in/eChCXKDY

Is the term 'retail media' already outdated? Great listen - recorded at SMG and Path to Purchase Institute Retail Media Summit UK '24 Performance Marketing World podcast Performance Marketing Unlocked includes views from retail media experts from Co-op Media Network, WHSmith, Tesco, Boots Media Group and The Very Group discussing the growth in the UK and USA, and the path forward for the sector. #RetailMediaSummitUK #B2BPR #marketing #retailmedia #media #advertising #tech https://lnkd.in/eCCdzJNq

From inside the retail media revolution – #mustread leadership profile of Samuel Knights of SMG in the The Grocer talking about unlocking the billion-pound opportunity for retailers to embrace #retailmedia and why it is touted to outgrow TV #b2bpr #marketing #media #advertising https://lnkd.in/eWJbvqmG

Brands need to stop assuming that just because they are selling sustainability, people should want to buy it. Great piece by The Forge in Marketing Beat exploring the tension between the public commitments that brands have made to environmentally responsible behaviour and the commercial realities of producing and selling sustainable products. #thoughtleadership #fmcg #marketing #brand #sustainability #sustainabilitymarketing #b2bpr https://lnkd.in/e5J4Msbb

“How Boots, Co-op and Very are preparing to grow their retail media networks” Retail Week - great to see the innovations in #retailmedia discussed and showcased at #RetailMediaSummitUK last week, featured in the media including commentary from SMG, Very Media Group, Boots Media Group and Co-op Media Network. #b2bpr #marketing #advertising #media https://lnkd.in/etFdQ6ze

Big thanks to SMG and Path to Purchase Institute for a #RetailMediaSummitUK packed with insights. How to summarise the key take aways? Well for a start, how refreshing to see a high-growth media sector openly ask hard questions about the challenges it faces in achieving what has been predicted. But behind the headlines sits huge potential to build a new industry that will transform advertising through – to list some of the themes discussed - leveraging and nurturing 1PD in new and innovative ways, enhancing the quality of digital creative advertising, becoming a brand building medium, enhancing in-store audience targeting through loyalty data, achieving more recognition and value for conversion capability; integrating with #CTV and #DOOH and creating truly differentiated retail media network brands. Ultimately #retail media will become #media. #thoughtleadership #marketing https://lnkd.in/ees-njjK

And the digitisation of in-store #retailmedia continues apace in the UK with @TheGrocer amongst many others covering Co-op Media Network's rollout of hundreds of front of store screens. The evolutionary arc of in-store digital media from broadcast to highly targeted channel, was one of the key topics flagged at #RetailMediaSummitUK yesterday! #B2BPR #marketing #retailmedia https://lnkd.in/eSYrCJ92