Eye To Eye Media

Making print shoppable! Packed with glorious festive food, the Waitrose & Partners Christmas brochure is now fully shoppable. This year we’ve introduced ‘Snap to shop’ – customers simply scan the QR code on page three, just once, and can then take a photo of any product to go straight to the relevant page on waitrose.com. No need to search for items online, and no need to compromise the photography with obtrusive QRs. At Eye To Eye Media, we’re constantly looking to support our clients with the best innovations to promote content in a seamless way. ‘Snap to shop’ connects print to wider omnichannel capabilities. Huge thanks to the fantastic team at Phuzion Media whose clever image recognition technology made this possible. The Waitrose & Partners Christmas brochure is online and in store now. #EyetoEye, #Waitrose, #PhuzionMedia #shoppableprint

Lesson of the day #1: ask your audience what they want Lesson of the day #2: give your audience what they want   This month we asked and we delivered. Italian was recently voted (in a Delicious survey of more than 2900 people) the UK’s favourite cuisine and for those beady eyed amongst you, you’ll have seen that we’ve responded with a comprehensive, omnichannel campaign celebrating all things Italia. The Delicious Italian Food Tour has been designed to bring the flavours, stories and traditions of all 20 regions of Italy directly to Delicious readers wherever they like to consume us.    Throughout September, deliciousmagazine.co.uk and our award-winning monthly magazine, Delicious is showcasing traditional recipes crafted by some of the UK and Italy's most celebrated Italian chefs (including Angela Hartnett, Theo Randall and Ursula Ferrigno), alongside in-depth food guides to each region, exclusive interviews (including an intimate conversation with Gennaro Contaldo), and much more.    Don’t miss a thing, and sign up to the Delicious newsletter today https://lnkd.in/eZMdaDVr Laura Rowe, Editorial Director of Delicious   #Contentmarketing #FoodMedia #deliciousmagazine #recipes @deliciousmag Eye To Eye Media

We love supporting businesses at Eye To Eye Media who are making a real impact in their field. This month we’re celebrating the amazing record breakers of the drinks industry! • No1: Master blender, Dr Rachel Barrie – the first woman to get into the Whisky Hall of Fame for her pioneering work at The BenRiach Distillery Company Ltd. • No2: Small Beer Brew Co. – the first dedicated UK small beer brewery. With a bespoke brewing process maximising the flavour rather than the alcohol and a dry floor policy, to date they’ve saved 6.5 billion litres of water and are the first brewery in London to have B Corp status. • No3: @Discarded Spirits Co – the first producer to use food bi-products to make spirit - in this case discarded banana peel to make a banoffee-pie-tasting rum. Cheers to that! • No4: CAMEL VALLEY LIMITED the first English vineyard to receive a Royal Warrant – they’re fully solar powered and their waste fruit feeds their dairy cows. • No5: Plymouth Gin Distillery – the oldest operating gin distillery in the UK. 500 years and going strong. Gold medal goes to the team… Photography: Jessica Griffiths Art direction and concept: Naomi Lowe Drinks styling: Liam Baker Props styling: @Lydia McPherson Set: Harry Scott Shoot production: Samantha Duffus Eye To Eye Media Client: Waitrose & Partners Drinks #artdirection #stilllifephotography #contentcreator #discardedspirits #bcorpstatus

WE'RE HIRING! editorial assistant, delicious. Looking for your big break into the world of food and drink content? Want to learn about everything from writing the best copy to shooting the most-engaging videos for TikTok? Check out this exciting entry-level opportunity: https://lnkd.in/eTzEeSWt

Game-changing tricks from the Eye To Eye Media test kitchen for Delicious Magazine! Including how to maximise the flavour of chilled, shop-bought strawberries so they taste like the juicy, sun-drenched, pick-your-own ones of your childhood! Concept and recipe from the Delicious team at Eye To Eye Media Photography: Kris Kirkham Food styling: alice ostan #contentcreator #strawberries #nostalgicflavours

Yearning for lazy afternoons around the barbecue? Us too! Whatever the British weather throws at us, there are loads of drinks ideas to share with friends in the latest issue of Waitrose & Partners Drinks magazine. Brought to you by our branded content team. In store and online now… Our cover sunshine team… Photography: @pedersen_dp Art direction: Naomi Lowe Drinks styling: alice ostan Recipe: Katherine Lunt Hand models: Seelan and @joelledyson @hiredhandsmodels Shoot production: Samantha Duffus

We are thrilled to announce a new and exciting partnership between Delicious magazine and the UK's leading kitchenware brand – ProCook! Delicious magazine is your go-to source for mouth-watering inspiration – and our ‘Be a Better Cook’ sub brand is all about building skills, getting technical with cooking and sharing wisdom from our kitchen to yours. Now, in collaboration with ProCook, we’re taking it to the next level.  Be a Better Cook…with ProCook. Look out for: - Exclusive recipes crafted by our top chefs, using ProCook's premium kitchenware for easy cooking with a professional edge. - Insider tips, tricks and recommendations so you can discover and learn how to use the best kitchen tools and gadgets to elevate your dishes. - Exciting giveaways and opportunities to win ProCook products – plus, special discounts just for readers. This partnership is all about celebrating the joy of cooking and equipping you with the best tools and knowledge to create delightful dishes at home. Whether you're a seasoned chef or just starting your culinary journey, our collaboration with ProCook will inspire and support you every step of the way. Stay tuned for more delicious details! 🍲🔪🍰 #DeliciousMagazine #ProCook #CulinaryExcellence #KitchenInspiration #CookingWithLove #Partnership #BeaBetterCookWithProcook

Delicious magazine are joining the ultimate food lovers’ festival on tour!    We're delighted to be collaborating with the Pub in the Park Festival with Tom Kerridge as it returns this summer with food and music-filled events in Marlow, Chiswick, Reigate and St Albans.    Find star chef recipes or try your hand at winning tickets to a show at: https://lnkd.in/eiTeiMaJ Thanks Pub in the Park Festival with Tom Kerridge - see you there - it's going to be great!  

News from the Eye To Eye Media test kitchen. There’s a simple trick involving a sieve that will transform your poached eggs. We promise you won’t look back! This and loads more techniques to freshen up your skills for spring in the May issue of Delicious magazine Photography Kris Kirkham Food styling alice ostan Recipe Pollyanna Coupland #deliciousfoodlovers #poachedeggs #contentcreators #beabettercook

We’re thrilled that two of our Delicious magazine cover images have been shortlisted for the Pink Lady® Europe Food Photo Award in the Marks and Spencer Food Portraiture category. • April 2023 Asparagus every which way by Andy Grimshaw • Nov 2023 Pear-fect by Kris Kirkham • Food styling for both by Lola Faura Food Stylist Congratulations to everyone and fingers crossed for the awards! #foodphotography #photographyawards