FCB Health London | An IPG Health Company

Jamie MacCarthy-Morrogh - Executive Creative Director FCB Health London | An IPG Health Company Jamie is responsible for the creative output across the region, overseeing teams in the UK, Germany and Spain, at both FCB Health Europe and IPG Health Germany. Jamie’s 20-year career in healthcare advertising started by studying Genetics, with a slight detour into medical writing, before finding his home as copywriter and creative director. Over the years, he’s worked across a wide spectrum of therapeutic areas, clients and markets, from global launches to local implementation, including multiple sclerosis, NMOSD, haemophilia and oncology, to name a few. He has always believed the best storytelling marries a deep understanding of the data and brand strategy with creative, honest and human writing. His work has been recognised by every major healthcare awards show, including Clios, LIAs, The One Show and Cannes.

Introducing the “Rxies!” 💥 Powered by Adobe Firefly, Studio Rx | An IPG Health Company leveraged generative AI to make their artists’ work come to life and implement an entirely new brand identity in just weeks. Here’s how they did it: http://spr.ly/6049cC8Hf 💬 “What made it really special was how Firefly allowed us to retain the personality and style of our artist's work in the finished images, a critical aspect of how we wanted to portray our brand.” —Matt, Executive Creative Director, Studio Rx 💬 “AI tools like Adobe Firefly enable Studio Rx to deliver high-quality content with remarkable efficiency, and are scalable to manage the content needs of our healthcare clients. — Graham, Chief Production Officer, IPG Health

ICYMI🚨 As we wrap up another incredible Cannes Lions, check out some of this year's highlights – from our award-winning work and insightful discussions to key takeaways from our people on the ground: http://spr.ly/6040980IA Cannes Lions International Festival of Creativity, The Clios, MullenLowe Global, Interpublic Group (IPG), McCann Health Middle East, Area 23

You’re gonna hear us ROAR! 🦁🏆   Not only were we awarded “Healthcare Network of the Year” for the THIRD consecutive year at Cannes Lions International Festival of Creativity, but Area 23 also received the “Healthcare Agency of the Year” recognition for the FOURTH year in a row and a coveted GRAND PRIX in the Pharma category for “Magnetic Stories.” 💪 View the full press release: https://lnkd.in/erTa25Gb  

🌟 What an incredible event in Barcelona! From the thought-provoking presentation about data-driven marketing to the vibrant networking sessions over delicious tapas, every moment of our event “Unearth the Future” was packed with inspiration and new ideas. 🌍  A special highlight was the exclusive tour through the Museum of Natural Sciences in Barcelona. Thanks to all who attended. And for those who couldn't join us this time, don't worry – we've got you covered! Reach out to us for all the content and insights shared during the event. Let's keep the conversation going and continue to innovate together! 🚀 Thank you Giles, Dimitrios, Alex, Michael, and Nikki! Acxiom Deutschland GmbH Acxiom Acxiom UK Salesforce