FMCG CEO Magazine

In our latest publication, Jay Topham explores what the energy drink sector might learn from supplement brand innovators, like MOJU, in their quest to connect with today’s health-conscious Gen Z consumers. https://lnkd.in/eAEz45K6 #brands #marketing

“Creating this campaign wasn’t just about thinking outside the box: it was about starting from a place where the box does not exist.” In our latest edition, Thirst's Matt Burns discusses his team’s latest work with the Bruichladdich Distillery Company who continue to shake-up category conventions in whisky: https://lnkd.in/eaWZG4b5 #marketing #whisky #brands #fmcg

Fonio might be the oldest, most nutritious grain you've never heard of. Drought resistant, gluten-free and highly versatile, this so called ‘seed of the universe’ has fed families throughout West Africa for more than 5,000 years. Now, thanks to a pioneering global collaboration of beer producers including Carlsberg Group, Diageo, Thornbridge Brewery, MAISON KALAO, Russian River Brewing Co and Jing-A (京A) Brewing Co., its untapped potential as the new superstar of sustainable brewing is also being realised. In the latest edition of FMCG CEO Magazine, Brooklyn Brewery CEO Eric Ottaway tells us more about the ‘Brewing for Impact’ initiative which, led by his long-serving brewmaster Garrett Oliver, has not only elevated a tiny golden grain onto the world stage, but given thousands of vulnerable, small-scale African farmers hope for a brighter future. Read more here: https://lnkd.in/eBpNEC2Y. Below image/label design: Taxi Studio

Welcome to the November edition of FMCG CEO Magazine.  This month's cover story centres on a landmark initiative, led by Brooklyn Brewery, that's transformed a lesser-known miracle grain from Western Africa into the up-and-coming superstar of sustainable beer. Elsewhere, Matt Burns transports us behind-the-scenes of a recent campaign with Bruichladdich Distillery Company that has shaken-up category conventions in whisky, Jay Topham explores what the energy drink sector might learn from supplement brand innovators like MOJU, and Alexandra H. casts a spotlight on the key factors fuelling a generational shift in drinking habits. Hey, that's just a brief glance at our beverages section...  A standing ovation, please, to everyone who has penned something superb for our latest publication. Rupert Ashby, Elizabeth Quach, Sally Percy, David Ross, Terry McGrath, Paul Anderson-Walsh, Julie Neal, Sabine Sayer, Katy Gallagher, Emma Verkaik, Ralf Seifert and Richard Markoff, please take a bow! Read the Flickread edition here: https://lnkd.in/efbZ2dbZ Thirst, 4C Associates, Pion, Unfound Studio , Clear Channel Outdoor, British Frozen Food Federation, Greyhound Box, Bia Analytical, Enolla Consulting, BCMPA, Easyfairs, Parkside Flexibles Ltd, KOROZO GROUP, Vendigital, Union Industries, Richmond & Towers | B Corp™ , Red Setter, Pearl Comms, Jargon Group, The Book Publicist Jacob UK Ltd

Strong foundations are a critical – and often overlooked – element of an efficient, cost-effective supply chain. Ignore them at your peril, warns InterSystems senior advisor Mark Holmes: https://lnkd.in/ery4BPXg #supplychain #logistics

‘Safe’ no longer cuts it in the drinks branding business. Be clever, be courageous or call time, writes Steve Pearce from LOVE. Read the full article here: https://lnkd.in/e7M5ZqWG #innovation #branding

The countdown is on! Only 24 hours to go until PPMA Show 2024. This year’s event takes place between 24-26 September at Birmingham’s NEC and brings together the very best suppliers of processing and packaging machinery, robotics and industrial vision systems. Register here: https://t.co/ovoz7dgrd6

In our latest edition, The Flava People's Scott Dixon talks brand heritage, innovation and takes us behind-the-scenes of a recent collaboration with Diageo that has resulted in hundreds of thousands of new customers engaging with Guinness...through food: https://lnkd.in/eF6piD9Q #innovation #brandinnovation #Guinness

From Dove's "real cost of beauty" ideals tackling the epidemic of appearance discrimination, to the “Be Body Aware” campaign delivered by the NHS and 23red, Jane Asscher shines a spotlight on the increasing number of brands and organisations that are placing consumer wellbeing at the heart of what they do: https://lnkd.in/egcGwDjg

London Packaging Week opens tomorrow! FMCG CEO Magazine is once again a proud partner of this premier industry event which returns to the ExCeL London (September 11-12). LPW is made up of four events dedicated to specific markets – luxury, beauty, premium drinks and consumer products. Join hundreds of industry leaders, including suppliers, designers, packaging developers, marketers, founders, and buyers as they gather to create the next market-defining innovations. Register here: https://lnkd.in/emDQp5JB #LPW #LondonPackagingWeek #LPW24