Carlsberg Group

Carlsberg Group is owned by a Foundation. What does this mean in practice? 🤔 #GiveBack

In 1882, J.C. Jacobsen bequeathed all his property, including his brewery, to the Carlsberg Foundation. It was the Brewer's wish that the Foundation take over the brewery upon his death. He wanted to ensure that the brewery would continue to be run in the spirit in which he had established it—anchored in science. And so it was. Following his death in 1887, the foundation took over the brewery. Since then, the Carlsberg Foundation has overseen the Carlsberg Group, ensuring that the brewery is run with the focus on innovation and high-quality products. In accordance with the Brewer’s wishes and vision, the Carlsberg Foundation (Carlsbergfondet) gives back to society from the dividends from Carlsberg Group. The foundation supports excellent basic research within the fields of natural science, social science, and the humanities. The Carlsberg Group is currently the only global brewery owned by an enterprise foundation. #GiveBack

Carlsberg has made quite an impact on the Danish capital, Copenhagen. Learn just how much with Financial Times 👇 Our founder J.C. Jacobsen and especially his son, Carl Jacobsen, believed in the power of beauty. Nothing built at their brewery grounds were 'just' production facilities. We still to this day enjoy the beautiful surroundings of the Carlsberg Head Office as it was built from 1847 onwards. Both J.C. and Carl also thought it crucial to give back to the city of Copenhagen and its inhabitants, funding a large number of incredible buildings around the city. Read the full article: https://lnkd.in/dGUZhdiA #GiveBack

Imagine – building a business from the ground up, giving it your all - and then giving it away🤷♀️ Did you know? J.C. Jacobsen founded the Carlsberg Foundation, and eventually donated his life's work - Carlsberg Brewery - to it. He wanted to make his wealth available to society. And he wanted to ensure that the Carlsberg brewery would never focus solely on business today, but also give thought to the future. More than 200 years after his birth, J.C. Jacobsen's legacy is also the Carlsberg Foundation’s and the Carlsberg Group’s beacon and benchmark. Our purpose of 'Brewing for a Better Today & Tomorrow' is continuing what J.C. Jacobsen started. Learn more via Carlsbergfondet 🙏 #GiveBack

Cleaning up the mountains in Bulgaria 🏔♻💚 Ten clean-up events across six different locations, 3154 volunteers, and 2 tons of rubbish collected! These were the impressive results of our Bulgarian beer brand Pirinsko's annual mountain clean up. Pirinsko has become synonymous with the sense of freedom that the beautiful Bulgarian mountains and landscapes inspire. Over the years, the brand has actively supported numerous initiatives benefiting local communities. Last year, Pirinsko launched the "Pirinsko Clean Mountains" campaign, encouraging people across the country to protect Bulgarian nature by participating in local clean-up events. The amount of rubbish collected tripled, and the number of volunteers doubled compared to 2023. Now that's something to raise a glass to! #GiveBack #CarlsbergBulgaria

Few people know that the principal shareholder in Carlsberg Group is the Carlsberg Foundation, which gives back the dividends from its shares to research and society. Learn more 👇 #GiveBack

We talk a lot about expanding further into growth markets. But what about the markets where we already have a large market share?   We call them strongholds.   Markets such as the Nordics, Switzerland and France. As outlined in our company strategy Accelerate SAIL, we will maintain our focus on driving profitable growth in stronghold markets   Anders Røed has had executive roles in two of them.    Since joining Carlsberg in 2010, he has taken up the role of Managing Director at Ringnes AS, our Norwegian business, and most recently, Managing Director at Brasserie Kronenbourg in France.   In other words, he has helped reshape the organisation strategy, focusing on fewer, bigger, and better initiatives, in crucial markets for us.   As a new major step, Anders has recently been appointed Chief Strategy and Commercial Officer and officially stepped into our Executive Committee this September! In this role, he will lead the Group strategy work, be overall responsible for M&A, and be an owner and key driver of the Group's value management agenda and our digital go-to-market readiness.    We look forward to leverage the 14 years of leadership in Carlsberg and Anders' strong industry experience to new heights. Welcome to the ExCom, Anders 🤝

Lao Brewery Company has donated Tigerhead drinking water worth over one billion kip to support flood victims in Laos. Since mid-July, the nation has faced severe weather challenges, and our Laos business has stepped up to provide crucial relief. Executives and employees, in collaboration with local leaders, have been on the ground distributing water to disaster-stricken areas and shelters after super typhoon Yagi. Mr Sithixay Kettavong, CA, CSR & Sustainability Director, expressed hope that the efforts of the team in Laos will alleviate some suffering and reaffirmed their commitment to supporting the victims and local officials during this challenging period. #CommunitySupport #LaoBrewery #FloodRelief #SocialImpact #Laos

Nestled in the heart of Finnish countryside, a family-owned farm embraces regenerative agriculture. Here, the soil is disturbed as little as possible. The farm uses bioenergy from its own forest to dry the grain. There are flower strips along the edges of the fields, lacy phacelia flowers attract pollinators, and the soil is covered with crops throughout the year. All to replenish the land and preserve its vitality for future generations. It's called the Myyrinmaa farm, proudly managed by Jussi Myyrinmaa. "In recent years, we have started to use cover crops with the aim to add more root mass and thus create better conditions for organisms in the soil. Using regenerative farming methods have improved the soil, for example, the number of earthworms has increased considerably. Everyone, including farmers, is responsible for climate action,” the farmer Jussi Myyrinmaa says. Why sharing this story? Because the farm also produces malting barley for our Finnish business Sinebrychoff, specifically their much-anticipated Christmas Brew, KOFF Christmas Beer. This is something we're really proud of. Regenerative farming and reducing emissions from agriculture play a significant role in our sustainability programme Together Towards ZERO and Beyond. Learn more about our targets #TowardsZERO Farming Footprint: https://lnkd.in/euu-tv4K #RegenerativeFarming #RegenerativeAgriculture

By 2040, we'll be using only regeneratively farmed grains in our products. This transition is not without roadblocks. We traveled to NY Climate Week to begin removing some of these barriers. Learn more 👇 #RegenerativeAgriculture #Regenerative #NYClimateWeek