Pion

🚨 Brand partnerships that make sense by NOT making sense 🚨 No one does an unlikely partnership quite like Greggs. From working with Monzo to disperse sausage rolls from a cash machine (because over-the-counter is so last year), to a pop-up rave in one of their stores, no one knows what’s coming next – and it's brilliant. We're OBSESSED with Greggs' festive campaign with Fenwick. Glass of Bollinger with your chicken bake? Go on then. Why are unlikely partnerships the key to success? 🥧 🥂 ⚡ The unexpected catches attention. We’re bombarded with thousands of ads daily – but we remember the ones that take us by surprise. ⚡ They bring different communities together, by crossing boundaries. Champagne lovers and Steak Bake connoisseurs? Name a more iconic duo. We’ll wait. ⚡ They facilitate the big “A” word. Authenticity. Unlikely pairings come across as genuine and bold. Risk-taking might be the smartest move in today’s marketing playbook... Want know more about why, when opposites attract, magic happens? We’ve got a YMS session for you. Head to the comments to find out more. #ReactiveMarketing #GenZ #Innovation #Creativity

🔥 SPEAKER DROP FOR YMS LDN 2025 – THE ULTIMATE YOUTH MARKETING FESTIVAL 🔥 Two days of razor-sharp sessions, high-energy collabs, strategies that cut through the noise and ✨ so much more ✨ If you're a brand, creator, or strategist hungry to stay relevant, YMS is *the* place to be in June 2025. Here’s a lil taste of what’s on stage: 🔥 Hello Gen Alpha! What does it mean to be a brand that kids love? 🔥 Brand Collabs 2.0 – Where new audiences are born 🔥 Fan Culture – Reinventing brand identity for the new school 🔥 RSPB Goes Viral – How TikTok saved the birds (and maybe your brand) And that’s just the start. We’re also rolling out exclusive breakout tracks on ecomm, student marketing, retail, creators, and the latest in tech. Wondering who’s bringing the insights? Of course you are. Meet some of the industry experts hitting our stage: 🖤 Lee Molyneaux, Skechers 💖 Madeline Riley, Tinder 🔥 Francesca F., Ann Summers 🐦 Yas Devi, RSPB 🎮 Sola Kasali, Electronic Arts (EA) 💼 Andrew Fox, Aviva ⚽ Brendon Shabani, Rising Ballers June 2025. Old Truman Brewery, London. Be there for the ideas, the inspiration, and the future of youth marketing. Snap up your ticket below. 👇 https://lnkd.in/eV_pCiCK P.S: Sorry for all the fire emojis. We promise we only use them when we get really excited. #YMSLDN #YouthMarketing #GenZ #SpeakerAnnouncement #Events

Forget what you know about customer loyalty. 🤫 Gen Z is here, and they’re rewriting the rulebook. Game-changing stuff – and a $360 billion dollar opportunity. Loyalty for this generation goes deeper than just incentives (though they're pretty nice to have, we can all agree). 🌚 So, what makes Gen Z loyal? We asked 3,000 participants across the UK and the US. They answered, we delivered. ✅ Click the link below to download your copy of the report, and learn how to turn first-time buyers into lifelong fans. Get it whilst it's hot (and thank us later...). 👉 https://lnkd.in/eFig6pMz And for even MORE insights, tune into our loyalty webinar this afternoon. We’ll be digging into the key trends, the data, and answering live questions on how you can build connections that last longer than your willpower to eat the last biscuit. 🕒 https://lnkd.in/expN54xP #GenZ #CustomerLoyalty #Webinar #StudentMarketing #BrandLoyalty

#WinterArc rules, except it's for marketers: - get out of bed 30 minutes before your first call rather than 10 minutes before - try not to end your Slack requests with "no worries if not!" - limit yourself to only one comment per day about the temperature of the office - same applies for "I can't believe it's already so dark!" - missed an important message? just say "oh – sorry! I was busy digitally decluttering" Self-improvement is for everyone – but if you want to know more about why Gen Z are embracing the #WinterArc now (rather than waiting for their New Year’s resolutions), we’ve got you covered. 👇 https://lnkd.in/eE5Kyx8Z #WinterArc #GenZ #Marketing

It might still be November, but we’re already feeling festive (AND extra Christmassy) because we’re in Vogue Business! 🎁 🎄 Lucy Maguire discusses the trends and gifts that matter most to Gen Z this holiday season below – and there's plenty to unwrap. https://lnkd.in/eVMACzUM With 40% of Gen Z planning to begin their shopping this month (last-minute gifts who?!) now is the time to get in front of these spenders. Not sure where to start? We have JUST the session for you. Register for our loyalty webinar on the 13th of November. 👇 https://lnkd.in/expN54xP #Webinar #GenZ #Festive #HolidaySeason

ICYMI, university tuition fees are set to increase in the UK 😬 An increase of £285 has been set on the fees, which have been frozen at a maximum of £9,250 since 2017. Many are dubbing the rise a "test of students' faith" – however, the hike IS being countered by an increase to the maintenance loan that students get. But it's not all sunshine and rainbows. It's a real concern to students and users of our student discount marketplace, Student Beans. Our very own Izzy Hall shared some insight into how Student Beans users might be feeling with the Daily Mail... Check out the article below 👇 https://lnkd.in/eyjuHbSH #TuitionFees #Labour #GenZ

🎯 With Gen Z predicted to become the wealthiest generation ever, it’s crucial travel brands know how to effectively reach this younger demographic of consumers. We’ve highlighted the key takeaways from Pion's senior content editor, Alexandra H.'s presentation, to help the industry more effectively market to this 2-billion-strong segment of the population as they mature into luxury customers. Learn more 👉 https://bit.ly/3NPqH90 #TTGLuxury #TTGLuxurySummit

It’s election day – and as of 9am ET, voting is now underway in most states across the USA. 🇺🇸 From freedom of the press, to foreign policy, gun safety, climate change and healthcare rights, this 2024 presidential election has been contentious. Since 2020, 8 million Gen Z voters have aged into the electorate. Millions will be casting their votes today. 🤯 Young consumers are often known for being socially conscious and actively engaged – but what are the key issues driving their votes? 👇   For more insights, subscribe to the Weekly Briefing: https://lnkd.in/eaZ_iz9Y & find aaaall of this data (and more!) in the 2024 Youth Trends Report: https://lnkd.in/e8HueyX9 #USElection #GenZ #GenZMarketing

In 2023, it was “rizz”. This year, it’s “brat”. No – we’re not talking in code. The 2024 word of the year just dropped – and has proved, once again, that pop culture *is* culture – and Gen Z are right at the forefront of it. Charli XCX might’ve said brat summer was over in September – but to quote Jack Remmington, we’re just getting our mitts into a br-inter. All the chaos. All the hedonism. For at least another 365 (days) 😉 Read more below. 💚 https://lnkd.in/ejJKRmkK #Brat #GenZMarketing #YouthMarketing

Win hearts AND win carts?! Say less. 💸 💕 Loyalty has had a major Gen Z makeover – and we've secured the best in the biz to talk about it. Register for our November webinar below, featuring the brilliant Eshita Kabra, CEO of By Rotation, Yonder's partnership powerhouse Anya Jackson and Pion's Alexandra H.. Covering everything from sustainability, to community-building, incentives and discounts & a social media strategy that wins, this session is a must-attend. 🔥 🗓 13th November 2024 🕒 4PM GMT / 11AM EST 👉 Register: https://lnkd.in/expN54xP #Webinar #GenZ #Marketing #Panel #SpeakerAnnouncement