Footballco

What has been Real Madrid C.F.'s most marketable front three? 1️⃣ Bale, Benzema and Ronaldo 2️⃣ Vini Jr, Mbappe and Rodrygo On the latest Footballco Business Podcast, we asked this to SportsPro's Ed Dixon and Sam Carp as we analysed this year’s SportsPro 50 Most Marketable Athletes ranking. Listen to the show in full, now: https://pod.fo/e/2775d7 Let us know your thoughts in the comments 👇

We were happy to welcome five new faces to Footballco in September. Find out more about them 👀👇 Nigel Leigh - Chief Technology Officer (UK) Nigel joins us as our first CTO, responsible for product design, development and engineering across our brands and leading design, product and engineering teams across Footballco offices in the UK, Germany, Italy, Poland and the Middle East. More of a rugby fan than a football fan, Nigel has also represented Team GB in the European Duathlon Championships, so he can often be found on his feet or on his bike. Read more on Nigel’s appointment on Press Gazette 🔗 https://lnkd.in/ecGjg9WR Lucy McMahon - Account Director (UK) Lucy joins us from Manchester United, where she was a digital marketing manager. She worked on several projects, including kit launches, and was closely involved in the growth of the women’s team. As a City fan, she follows women’s football. Jack Bilsborough - Junior Designer (UK) Jack joins the Design team to focus on UI and UX across our brands. At University, Jack studied game design and played games with his friends online. Jack also travels, goes to the cinema, and supports Manchester United. Nihal Abo Zaid - Junior Editor (Dubai) Nihal has previously worked as a content creator and copywriter for various marketing agencies. She’s also a big anime fan. Daniel Jellyman - SEO Manager (UK) Dan joins us with many years of agency experience behind him. As an Aston Villa fan, he’s also enjoying football more than ever! Want to join the team? Check out our vacancies: https://lnkd.in/e4taH5WY

There's 'Messi cam' coming to TikTok, Palace getting into fashion, and much more in this week's Footballco ICYMI. Get your football media and marketing fix 👇 ‘Messi Cam’ to livestream Messi’s every move in MLS Cup on TikTok - https://lnkd.in/eBXje6-e (Al Jazeera English) Crystal Palace launch new ‘Signature’ clothing range from Kenny Annan-Jonathan - https://lnkd.in/ec-rUhbR (Crystal Palace Football Club) Vini Jr named most marketable footballer in SportsPro’s annual 50MM ranking - https://lnkd.in/dX7E8vBr (SportsPro) Major League Soccer sponsorship revenue up 13% in 2024 - https://lnkd.in/eRjKyQZ3 (SportsPro) Rexona agree 3-year deal with Saudi women’s team - https://lnkd.in/e6YrXfju (Insideworldfootball) LALIGA hopeful for FC Barcelona vs Club Atlético de Madrid to be played in Miami - https://lnkd.in/eWNqFzrh (BBC News) Liverpool Football Club expected to make 'more than £60m a season' with new adidas kit deal - https://lnkd.in/eJf_z4X2 (GOAL)

To celebrate the release of SportsPro's 50 Most Marketable Athletes list, we want you to build a team of five brand ambassadors to launch a new football boot. You've got £150m to spend; who do you choose? Let us know in the comments 👇 Players' positions are based on their 50MM ranking. To view the list in full, visit https://lnkd.in/dX7E8vBr To find out more about the footballers in the 50MM ranking, listen to the latest Footballco Business Podcast: https://pod.fo/e/2775d7

Vini Jr, Messi, and more, on the latest Footballco Business Podcast, we’re joined by SportsPro’s Ed Dixon and Sam Carp to find out who are the most marketable footballers in the world! To mark the release of this year’s SportsPro 50 Most Marketable Athletes ranking, Ed and Sam join Alex to discuss the most marketable footballers in the latest list, the impact of women’s football, and what makes an athlete marketable in 2024. Listen now: https://pod.fo/e/2775d7 🏆 Why Vini Jr is the most marketable footballer in the world 🇸🇦 How Neymar and Ronaldo got back into the top 20 🇳🇴 Why Haaland is at 45 🏃♀️➡️ Basketball, football and the Olympics - why it’s been a great time for women’s sport This year’s ranking from SportsPro has been compiled in partnership with consulting firm NorthStar Solutions Group. To view the list in full, visit https://lnkd.in/dX7E8vBr

This week's Footballco ICYMI has a strong fashion focus with news about LVMH, Palace Skateboards and AcidFC, as well as Jude Bellingham, Real Madrid C.F., Juventus Football Club and the WSL. LVMH’s Bernard Arnault partners with Red Bull to buy Paris FC - https://lnkd.in/dSkqMxpY (Financial Times) WSL streaming viewership ‘more than trebled’ after YouTube switch - https://lnkd.in/etYYyYKj (SportsPro) Juventus and TikTok Italia partner to promote women’s football - https://lnkd.in/d7TQ6X3q (Juventus Football Club) adidas release Jude Bellingham's signature Predator boot - https://lnkd.in/ePZVqDRK (GOAL) Real Madrid’s club website is the most visited for the eighth year in a row - https://lnkd.in/eb3upgZe (Beinsports) Caledonian Braves reveal Acid FC designed kits - https://lnkd.in/edwbD45f (Caledonian Braves Football Club) Palace to release R9-inspired tracksuit - https://lnkd.in/emS3R6xm (Casawi) Want more insight into the world of football media and marketing? Listen to the Footballco Business Podcast: https://lnkd.in/eYagzxce

How do you create an official podcast without it sounding club-owned, and what do you do when your guest is a sweary Bulgarian legend? On the latest Footballco Business Podcast, Matt Tasker recounts his experience working with Dimitar Berbatov while at Manchester United and what he advises clubs now he's at Sport Social Podcast Network. On our latest episode, Matt was joined by Jim Salveson to discuss official podcasts and the wider football podcast industry. Listen to the show in full now: https://pod.fo/e/2725d4

Check out the latest Footballco Business Podcast Newsletter for the highlights from our podcast with Google's Kate Johnson, OLY. 👇 The full show featured an in-depth conversation covering Google's women's football strategy, the wider growth of women's sports, and brand investment. Listen to the show in full: https://pod.fo/e/26a761

Our executive head of video, Xavi Sanchez, was interviewed recently by Digiday for a feature on the growth of our creator-led brands, such as GOAL's Front Three. Xavi discussed the birth and growth of the Front Three brand, which has seen the following incredible numbers... 📆 More than 800m views this year so far! 🎥 700k subscribers across all platforms, 430k subscribers on YouTube 👶 75% of YouTube viewers being under 35 It was also a privilege to be featured alongside other industry leaders, including the National Women's Soccer League (NWSL)'s Julie Haddon and Jordan Dolbin, Google's Julia Cheney, and MKTG's Amar Singh. Read more on Digiday: https://lnkd.in/egJDzX2v

Our executive head of video, Xavi Sanchez, was interviewed recently by Digiday for a feature on the growth of our creator-led brands, such as GOAL's Front Three. Xavi discussed the birth and growth of the Front Three brand, which has seen the following incredible numbers... 📆 More than 800m views this year so far! 🎥 700k subscribers across all platforms, 430k subscribers on YouTube 👶 75% of YouTube viewers being under 35 It was also a privilege to be featured alongside other industry leaders, including the National Women's Soccer League (NWSL)'s Julie Haddon and Jordan Dolbin, Google's Julia Cheney, and MKTG's Amar Singh. Read more on Digiday: https://lnkd.in/egJDzX2v