We are thrilled to be working with Diageo on the second edition of Fusion Partnership Lab by Diageo. The focus for 2025 is to ✨ Reimagine the Consumer Experience ✨ Check out the amazing participating startups below! 👇 Floris Kibedi Varga, Dhruv Sarin, Rheea Bhayani, Ezra Konvitz
🪅 Our 2025 Fusion: Reimagine the Consumer Experience Cohort 🪅 Drum roll please…. We could not be more excited to formally introduce our cohort for the second edition of our Fusion Partnership Lab! Check out our amazing participants below 👇🏻 Empower Consumers with the Facts, Tools and Support to Make Informed Drink Choices Sunnyside: Leading app for building healthier drinking habits KnoNap: A portable, single-use test detecting 12 drink-spiking drugs in beverages in as little as one minute, enabling consumers to say Knope to drink spiking Aircards: A global production studio dedicated to immersive storytelling Unlock Seamless and Secure Retail Experiences Trigo: Redefining the future of retail with cutting-edge Computer Vision AI and data-driven solutions Staxel: Robotic stores with AI conversational shopping assistants Sekura Global: Leading developer of theft prevention devices for retail merchandise PulpaTronics: Develops fully recyclable paper-based and metal-free RFID (Radio Frequency Identification) tags Elevate Cultural Events and Spaces LineLeap: Gets you to the fun, faster. 1M+ people use the app at 500+ bars & venues to skip long lines, pay for cover, get event tickets & more TendedBar: Automated beverage dispensing system specializing in custom cocktails at the touch of a button Fever: Global live-entertainment discovery platform powered by cutting edge new technology Gratis Intelligence: A digital solution automating in-venue sampling, personalizing consumer experiences, and capturing verified insights Togather: Platform connecting live event hosts with curated suppliers Over the past four weeks, participants have had access to Diageo’s industry expertise and consumer insights, alongside external speakers, and coaching, to help develop consumer-focused, digital concepts. The next stage of the programme will see a selection of the participants go through to our ‘Refine’ phase, allowing for further testing and validation, in addition to creating pilot plans. Watch this space…..we can’t wait to see how our cohort will help us reimagine the consumer experience! Benjamin Lickfett Miguel Olarte Lewis Collins Ollie Killick Ayan Roy Danya Sherman Max Schauff Chloe So Hugo Napthine Dima Dobrynin Nick Allen Justin Honeysuckle Bar Gelfand Hugo Campbell Ezra Konvitz Dhruv Sarin Rheea Bhayani Floris Kibedi Varga #Diageo #celebration #startups #Fusion #innovation