Some rencent work for the team at Dalziel & Pow, shooting this latest project of theirs over at the Guinness Storehouse in Dublin. #Guinness // Diageo #Architecture #Design #Interiors #Photography
We partnered with Guinness Storehouse in Dublin to craft an experience destination to house 'The Critical Difference’ game, a Diageo initiative designed to educate people on the perils of drink-driving. Players are empowered to make smarter drinking and safer driving choices through a series of mini-games based on five core skills; control, reaction, awareness, braking and attention. To see the impact that drink-driving can have on your skills behind the wheel, visitors play the quick game against themselves after they’ve had a few beers. #brandexperience #gamification