Looks Good on Paper
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New Logo and Identity for GF Smith by TEMPLO
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🧑💼 ABOUT THE CLIENT
Established in 1885 by George Frederick Smith in London, GF Smith is a paper merchant that finds and delivers exceptional papers that are tactile in nature, vibrant in color, and distinct in range for use in the design, print, and craft markets. Apart from offering well-known paper brands like Mohawk, Cranes, Gmund, and Strathmore among others, GF Smith’s own Colorplan line available in a drool-inducing range of colors and weights has become an industry (and UnderConsideration) favorite. Based in Hull, a port city in East Yorkshire, England, GF Smith is a B Corp certified business well-known in the industry for being a super nice and conscious group of people. To wit, the company has reduced its annual CO2 emissions from 760 tonnes of carbon to 200 tonnes since 2018 and they donate 2% of their profits to the GF Smith Charitable Trust that directly supports the Hull community through grants and practical resources.
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🦸 FROM TEMPLO
“TEMPLO founders Anoushka Rodda and Pali Palavathanan were inspired by the humanity and warmth of GF Smith, its ‘gently radical’ spirit, and the company’s commitment to environmental and social causes – exemplified by the launch of the GF Smith Charitable Trust. Together, TEMPLO and GF Smith have evolved and elevated the brand, infusing it with energy, colour, playfulness and positivity.”
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🧑💻 BRAND NEW’S REACTION
Overall, this is an excellent identity and a bold, confident, and joyous shift in tone for GF Smith that should help it further establish its good will and visual appeal with the creative industry and beyond.
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Link: https://lnkd.in/gThX-jkR
