graze

Ever wondered why we snack the way we do? 🤓 Us too. That’s why we commissioned chartered psychologist and nutrition expert Kimberley Wilson to research into the psychology of snacking. This report takes a deep dive into Britain’s eating habits, from the time of day we’re most likely to choose the healthier option, to the reasons why we reach for our favourite snacks (hint: sometimes it’s just seeing the snack in front of you). So, if you’ve always wanted to know the science behind why we snack, then have a read 👇

Our most popular subscription flapjack flavour is now available in Sainsbury's and WH Smith  🙌 With 50% less sugar than the average cereal bar and suitable for vegans, our Honeycomb Oat Boost allows our grazers to enjoy snack-time indulgence without compromise.

Two delicious flavours of Crunch, now in handy snack pack format!  Convenient and portion-controlled, we’ve launched two of our top-selling flavours in a multipack format, with one handy pack for each weekday. They’re less than 100 kcals per portion, 30% less fat than crisps, packed with veg and mouthwateringly delicious.  *Each snack pack contains 100kcal or less

Graze Presents... a garden in bloom 🌸 Our 2nd collection is all about longer days and new beginnings as we move away from the colder winter months featuring our wonderful partners Something & Nothing | B Corp™ and Eat Real + PROPER | WARP Snacks. Experience all the flavours of a season in bloom, from ripened fruits to aromatic herbs and seasonal veggies. Find out more here 👇 bit.ly/443bPvb

Did you know that a whopping 12 million Brits don’t think healthy snacks can be tasty?  To help dispel this myth that healthy and tasty snacks don’t exist, we’re excited to announce the launch of our first ever Crunch TV ad!  The voice in the back of our head (played by the hilarious Diane Morgan) often tells us that healthy snacks taste, well, bleurgh.  But what if we could tell the voice that it’s wrong?  - Our brand-new ad will be reaching 12 million consumers across TV, video on demand and YouTube, and it's live from today. A massive thank you to adam&eveDDB who have worked so hard on bringing this concept to life, along with Jeffrey Max from Fatal Farms who directed the ad, Agile Films, our production company and Wave Studios London who produced the voiceover recordings.  We’d also like to give a big thanks to Mindshare UK and Words + Pixels  for getting the message out there! Enjoy the show - https://lnkd.in/dUxcP4N4

Graze Presents... a new era of snacking 🎉 This week we waved goodbye to our 4-punnet boxes and launched a deliciously new subscription service in partnership with Olly's and Other Foods Ltd.  Every month, our taste experts will present a unique collection of carefully curated snacks and the promise that our grazers will always discover something deliciously new.  Over 15 years of expertise in innovation has led us here, so we know exactly how to bring joy to every snacking moment with no compromises. Our first collection is curated for the jet setters and the trendsetters and will take your tastebuds on an adventure around the world 🌏 Find out more here 👇 https://bit.ly/443bPvb

To celebrate B Corp Month, graze HQ headed to the Pembrokeshire coast for a few days of fun with TYF Adventure, one of the UK's first B Corps 👏 Whilst there, everyone had a workshop with Wales’ first regenerative seaweed and shellfish farm, Câr-Y-Môr. We learnt about the incredible benefits of seaweed farming and how it improves the coastal environment and the well-being of the local community ♻️ The team also visited Dr Beynon's Bug Farm to learn about wildlife conservation and sustainable farming. In the Grub Kitchen, the UK’s first full-time edible insect restaurant, we tried bug burgers and cookies made with crickets! The more adventurous grazers took a plunge into the sea and tried coasteering, a unique activity that combines the best of exploring, scrambling, leaping, climbing and swimming. The rest of the team did a coastal along the stunning Pembrokeshire coastline (although sadly we didn't see any seals!). We had a fantastic few days getting away from our desks and learning about the future of food and farming.  Because Getting B Corp certified isn’t the end of the road – it’s just the beginning. 

In 2008, we posted the first flavour-packed graze box. This 4-punnet snack box became our legacy for 15 years, and it’s one we’re extremely proud of. But just like the move away from dial-up internet, leg warmers and cassette tapes, change is a good thing. We’ve been working really hard here at graze HQ on something new and exciting. 🗓 A different collection every month. 🥨 Limited edition snacks you’ve never seen before. 💚 All curated by our taste experts. Not long to wait now. 02.04.

Being a B Corp means we’ve met an ambitious set of business standards that are better for people and the planet. Because getting B Corp certified isn’t the end of the road – it’s just the beginning.  That’s why we aim to partner with suppliers that uphold the same high social and environmental standards that we do. All our suppliers must comply with our partner policy and this year we'll be working with our key suppliers to support them with making improvements. We plan to work collaboratively with our suppliers to positively influence change in outside areas of our direct control – meaning other businesses benefit from these improvements, too. #BCorpMonth 

At graze, we’re moving snacking forward.  Our CEO, Joanna Allen, believes “that every small action is an action in the right direction, which is why we never stop striving for taster, healthier and more responsible snacks.”  As a committed B Corp, we take that responsibility seriously by constantly looking for ways to move our business towards a better future.  Did you know that we reduced our food waste by 11% in 2023 compared to 2022? We did this by simplifying the mixing process, improving how we cut our Oat Boosts and making small oven and recipe tweaks. We’re not going to stop there though. We’ll keep looking for ways in which we can reduce food waste, and where it’s inevitable, we’ll continue to turn waste into animal feed.  Join us on our journey to better business. #BCorpMonth