We had a brilliant time at brightonSEO! We loved sharing ideas and opinions with fellow #SEO and #content marketers on the latest developments in search - exploring new, exciting tactics that will help power our clients' #omnichannelsearch strategies 🔎💥
Greenpark
Advertising Services
London, England 17,890 followers
Global, award-winning digital content agency | We create amazing content that people and algorithms love 💚
About us
Greenpark is a global award-winning, digital content agency. 🚀 Our raison d’etre is to create amazing content that people and algorithms love. 🫶 How do we do that? We specialise in performance-driven content for earned and owned media, enabled by latest tech and AI innovations. We do this for a global client portfolio including Unilever, Campari Group, AIA, Sanofi, Nestle, Lipton, Kimberley Clark, Straumann, Ricola, Globe Telecom, and more. As a performance-driven content partner, we are carving out a distinctive space in the industry with our integrated digital content squads, who are embedded into organisations to amplify global brands’ digital ecosystems. 🌍 We are worldwide with 6 hub offices in London, New York, Cape Town, Singapore, Jakarta and São Paulo. 🧑🏿🤝🧑🏼With a talented team of over 250 full-time remote and hybrid Greenparkers. Together we are guided by our value mantra ‘We Strive Acting Together and With Kindness’. Come to the greener side! ✅
- Website
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https://greenpark.digital/
External link for Greenpark
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2015
- Specialties
- Web, Publishing, Content Development, SEO Optimization, Advertising, Digital Marketing, Editorial, Social Media, Social Listening, Content Marketing, Predictive Trends for Brand, Brand Publishing, Content Strategy, Audience Engagement, Analytics, Data & Insights, Strategy, Tech , Creative, Content Hubs, Creative Production, Digital PR, AI Content, Website Development, and Generative-AI
Locations
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Primary
12 Cock Lane
4th Floor
London, England EC1A 9BU, GB
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Jl. DR. Ide Anak Agung Gde Agung
Menara Rajawali, Ground Floor, Lot 5.1, 12950
Jakarta , Jakarta 10230, ID
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Av. Nove de Julho, 5017
12º andar
São Paulo, Jardim Paulista 01423-010, BR
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20 Pasir Panjang Road (East Wing)
Mapletree Business City, Level 3
Singapore, Singapore 117439, SG
Employees at Greenpark
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Ian Colvin
Chief Strategy Officer & Partner
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Erin Mizuta
Head of Content | Content Strategy | SEO | Digital Growth and Development
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Pirjo Vasama
Freelancer SEO specialist for Finnish, Nordics and English market especially in iGaming. Open for new projects, please get in touch!
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Serena Norr
Content Lead/Writer/Playwright
Updates
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Greenpark reposted this
#BrightonSEO is always a fantastic experience, an incredible chance to network and exchange opinions with some truly brilliant marketing minds 🧠 Because of this, stepping into the role of speaker for the first time this year has been not only an honour, but a chance to show my take on some of hottest topics of the year (did somebody say AI?) 🤖 Some key takeaways from my talk 🔑: 💥AI won’t take your job, but a person who knows AI will: we have already integrated AI in our everyday life, but are we using it correctly? Are we making the most out of it to create efficiencies? 🐢Focus on the slow searches: AI overviews are here, but they are 1. only showing up for around 7% of organic searches in Google and 2. Answering mostly ‘quick, on the go’ searches that barely scrap the surface. Focus on slow, purposeful searches, typed in by meaningful audiences who want to keep exploring and connect with relatable human experiences. ☝️Balance effectively human expertise with AI power to create explosive and efficient omni-channel strategies. 🌟You are the expert, and AI is just another tool in your craft, so: master it to win in the new era of search. Last but not least, behind every success there’s always a great team! I would like to thank all of my amazing colleagues who helped me brainstorm, put together the presentation, gave me some great tips on public speaking and more in general, supported me throughout this fantastic journey: special thanks to Lauren Rock-Perring, Lauren Flynn-Khutsoane, Ian Colvin, Chris Pearce, Alasdair Easton, Jane Fulcher, Tom Chapman, Sam Barker, Mac O'Donnell, Danielle Di-Tommaso, Emanuela Seminara, Bérangère Fond and many more I’ve surely forgotten: thank you for being incredible and for believing in me! If you want to keep chatting about all things search or if you have any follow-up question on my talk, please reach out, I would love to connect! 🤙
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We’re at brightonSEO! Our marvellous SEO Director, Martina Cataldo, is speaking all things AI and Content today. Answering a hot question – is AI the SEO terminator or our search saviour? 🤖 Spoiler alert 👇 She’ll share ideas to fuel a strategic mindset and explain how to harness AI to scale and power content in the era of omnichannel search. We’ll be at Auditorium 2 at 3:20pm. Come say hi! 👋 Super proud and excited to be sponsor at #BrightonSEO this year https://lnkd.in/er-y-5ag 🏖️ #SEO #AI #conference #omnichannelsearch #weareatbrightonseo!
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We have been shortlisted! TheMixer.com with Campari Group is shortlisted for ‘Media: SEO for B2C’ at The Drum Awards! 🎉🎉 Just two years in, The Mixer has emerged as a new major player in the drinks search category, driving incredible organic visibility and providing a rich content setting to showcase Campari Group brands. https://lnkd.in/dfqp3QdZ As one of the fastest growing publishers in the UK & US, there’s no sign of this content hub slowing down anytime soon. 🍸 Raise a glass to #TheMixer team and our partners at #CampariGroup. Put the bottles on ice for the awards evening 🤞 🍾 #thedrumawards #contenthub #cocktails #popbottles
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Warm welcome to Sam Barker! Sam joins the EMEA & US team as Head of Omnichannel Search & Insights. Sam’s appointment enhances Greenpark's dedication to a holistic approach to search marketing and audience insights, understanding that diverse digital touchpoints in the customer journey have become critical now, more than ever. Sam, a Campaign US Mover and Shaker, https://lnkd.in/dBjythtg - Welcome to the Park 🤩 #welcome #emea #us #leadership #appointment #omnichannelsearch
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Greenpark reposted this
TikTok announced this week that it’s now offering Search Ads, letting brands target users through keyword-based campaigns. With over half of users actively searching, this is a logical next step for TikTok as it extends its influence beyond viral content into behaviour-led discovery. Here’s what it means for brands: 🔎 Omnichannel Search: Consumers today search across platforms—Google, YouTube, Amazon, TikTok and more. Brands must understand that search behaviour is fluid, not confined to one platform – a winning strategy is tapping into cross-channel search. 💟 Content Must Stay Native: TikTok thrives on community-driven and relatable content. For search ads to work effectively here, content must blend seamlessly with organic posts to feel authentic to the TikTok experience. As we say at Greenpark, content must always start with the audience and their needs – brands must remember that going in. 🚀 Organic Still Leads: While paid search ads offer brands a targeted approach, the power of organic discovery is still undeniably powerful. Building content that resonates with users and taps into trends will yield better long-term engagement than simply relying on paid placement. This move is a reminder that the way people search—and where—is changing. Brands need to adapt to omnichannel search strategies, or risk missing out on a growing opportunity in the search-driven discovery space. #omnichannelsearch #tiktok #google #contentmarketing #news Greenpark
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Today is the day! Understand how to effectively harness audience data, Digital PR tactics and revolutionary AI platforms in your digital content strategy to drive bigger, more meaningful results. Click here to join 👉 https://lnkd.in/dCthgxzr Join us and discover the key steps to elevate and scale your owned and earned media strategy in this new era of omnichannel search. Why? To create amazing content that people and algorithms love. See you soon! 🚀 #webinar #contentstrategy #digitalpr #linkbuilding #contentamplification #ai #omnichannelsearch
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Move over Google, omnichannel search coming through. Bérangère Fond, Global Business Development Director, shares with MediaCat Magazine what the new era of search looks like and how marketers can reach highly valuable consumers in new, engaging ways. Go on, change up your traditional approach to search and social for 2025. 💥 Thanks #MediaCat for the feature! ✨ #futureofsearch #google #omnichannelsearch #socailsearch #inthenews
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🥳 𝗪𝗲’𝘃𝗲 𝘀𝗰𝗼𝗿𝗲𝗱 𝗚𝗢𝗟𝗗 𝗮𝗴𝗮𝗶𝗻! Not just once, but twice! 🏆 Our AIA Philippines Charity Match campaign also brought home 𝗚𝗼𝗹𝗱 in the #MUSECreativeAwards for Branded Content - Cause/Awareness! ⚽💖 To celebrate International Women’s Month, we partnered with AIA Tottenham Hotspur Foundation, turning a charity match and memorabilia auction into a powerful movement for women’s health. We even exceeded our target amount in just 15 days for this campaign! Proof that sports can drive meaningful change, scoring big both on and off the field! 🙌 #AIAPhilippines #GoalForGood #GoldWinner #CreativeExcellence AIA Philippines MUSE Awards
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4 things you'll learn at the AMPLIFIED CONTENT webinar... 📱 How to position your owned media for success 📢 Strategic tactics to amplify your content's impact 🤖 Scaling your earned media with generative and predictive AI 🚀 Understanding how exactly successful brands are getting it right Greenpark's Ian Colvin and Jennifer Grey will join Aaron Kwittken and Jason Brandt from PRophet, as each explore how best to leverage data and AI to help brands get the most out of their content investment. The webinar is just days away! Register to secure your spot: https://lnkd.in/dNhz3vN3 #webinar #contentmarketing #digitalpr #ai #linkbuilding #contentamplification #futureofsearch