Haines McGregor

Happy people do great work. We’re proud to have been recognised as a Great Place to Work for 2024. The survey revealed that: “Our customers would rate the service we deliver as ‘excellent’” – 95% “When you join the company, you are made to feel welcome” – 95% “People care about each other here” – 95% “I am offered training or development to further myself professionally” – 95% “People are encouraged to balance their work life and their personal life” – 95% Thanks to the Haines McGregor team for sharing their thoughts. Let’s keep the positive momentum going! #RicherBrands #GreatPlaceToWork #GPTW #HainesMcGregor

How do you tap into universal codes of luxury to elevate beer to new spaces?    Our very own Jamie Holtum and Nikola Maravić, Marketing Director of Carlsberg Group, took to the stage at MAD//FEST to discuss exactly that. Here they are back stage sharing their thoughts on how our work together enabled 1664 Blanc to transcend the beer category to build a truly distinctive lifestyle brand. Listening links in post below!

The US sleep supplement market is predicted to grow by roughly 51.7% over the next 10 years. Natural and non-habit-forming products are driving the category and Cuddle Sleep Health is one of the early movers! Cuddle’s Cocoa Cinnamon night drink contains 11 science-backed natural ingredients to support deep, restorative rest and taps into existing evening rituals for success. Driven by the clear proposition - Drift Into Remarkable SleepTM - we think Cuddle is primed for growth! To find out what the growing sleep economy could mean for your brand, download our new report ‘The Future of Sleep’ by hitting the link below! https://lnkd.in/dU_T7_6W   #HainesMcGregor #FutureofSleep #BeautySleep #Branding #Innovation #SleepEconomy #CuddleSleepHealth

With 52% of consumers looking for beauty products that work specifically while they sleep, ‘Beauty sleep’ is much more than a saying, it's a purchase driver! Founded on the belief that "Perfect skin needs perfect sleep," BYNACHT GmbH is tapping into this desire with beauty products that blend skincare with sleep science to achieve the ultimate beauty sleep. We investigate this and more in our new report ‘The Future of Sleep’ - so if you're curious about what the growing sleep economy could mean for your business then download our full report in the link below! https://lnkd.in/dU_T7_6W #HainesMcGregor #FutureofSleep #BeautySleep #Branding #Innovation #SleepEconomy #ByNacht

Did you know that 1 in 5 people in the UK aren’t getting enough sleep yet 43% of adults believe it is unsafe to use sleep aids in the long term? Our new report ‘The Future of Sleep’ investigates these tensions and outlines brands who are early winners in Sleep’s nascent market. Take Nightfood - Sleep-Friendly Nighttime Snacks for instance - the U.S. snack brand redefining nighttime indulgence with ‘sleep friendly’ cookies and ice cream. Formulated by sleep and nutrition experts to satisfy cravings whilst supporting better sleep, Nightfood is subverting snacking norms and owning a new space.   Check out the full report by clicking the link below and see how other brands are innovating in the sleep economy! https://lnkd.in/dU_T7_6W #HainesMcGregor #FutureofSleep #Branding #Innovation #SleepEconomy #NightFood #Snacking

This new product is a fantastic example of combining tradition with innovation. Make sure to check out episode 18 of You, Me & CPG, if you haven’t already!

We’re delighted to announce a new addition to our growing Haines team – Freddie Miller, who joins as Client Partnership Manager.   Freddie is a business developer and strategist with a hybrid set of experiences gained at industry leading consultancies including Futurebrand, venturethree and Lippincott. He has worked in the UK, Europe and the Middle East on brand and innovation projects for clients such as Swarovski, British Gas, John Lewis, Nokia, Mubadala and more and brings a creatively-driven, analytical approach to advising brands and driving business.    A keen writer and documentary photographer, you can find Freddie’s photo projects on platforms including It’s Nice That and The Independent, and he has exhibited work in the Royal Academy of Arts.   We’re excited to see what Freddie can bring to the team! #HainesMcGregor #ClientPartnership #NewHire

”Aluminium Elegance! ⬇️"

After a decidedly British summer, we kicked back in Hackney Wick on a suitably overcast day for our annual summer social. Despite the poor shipping forecast, with the only decks to be seen firmly below our feet, the Haines team brought the sunshine, rocking the barge with infectious laughs and embodying a true customer-first mindset in food and drinks research… #TeamHaines #HainesMcGregor #SummerParty

The Future of Sleep is upon us. As the world rethinks the value of rest, sleep is finally being recognized as the ultimate performance enhancer. Gone are the days of sacrificing sleep for success—consumers are now reclaiming their nights for a healthier, happier tomorrow. Our latest report dives deep into this emerging Sleep Renaissance, highlighting: ● Personalised Sleep Tech - From tailored mattresses to smart wearables, tech is revolutionising how we rest. ● Scientifically-Backed Sleep Supplements - Discover how new products are helping consumers achieve deeper, more restorative sleep. ● Cultural Shifts - The growing rejection of late-night habits in favour of sleep-friendly routines is creating fresh opportunities for brands. Don’t miss out on our latest insights. Download the deck now to explore how your brand can tap into this transformative trend. https://lnkd.in/dU_T7_6W #HainesMcGregor #FutureofSleep #Branding #Innovation #SleepEconomy