Propeller Group

Total MediaPlus (Total Media) has been appointed as the global media agency for Tony's Chocolonely. Total Mediaplus will handle all global media planning, buying and performance marketing,  supporting Tony’s growth goals and amplifying their core mission: to create 100% exploitation-free chocolate and bring systemic change to the cocoa industry. As a fellow B Corp, they’ll work with Tony’s and help advance their mission and market presence in key regions, including the UK, the Netherlands and North America together with the wider Mediaplus Group. As Tom Laranjo, CEO of Total Mediaplus, shared: “We are honoured to be chosen to support their growth and their commitment to transforming the cocoa industry. With our expertise in behavioural science and creative solutions which combine data with insight, we’re confident that we can help Tony’s Chocolonely achieve its ambitious goals and create a lasting impact.” Read the full story on Campaign now: https://lnkd.in/eNaYmctk PS thanks to the Total Media team for the delicious chocolates - they were gone in an instant! 🍫

All the world’s a stage when it comes to bringing creativity to life - a statement that rings particularly true for Rose Bentley, Propeller Group’s Chief Client Officer. Rose has recently been strutting her stuff across the boards during the Richmond Shakespeare Society’s ‘Arden of Faversham’. And if there’s one thing we love more than seeing one of our own thrive in their artistic endeavours, it’s for Propellerites to show their support en masse! #dolife

Did you miss our ‘Industry Journalists Tell All’ panel at Advertising Week New York? We’ve got you covered as the full session is now available to watch. The panel featured Lydia Dishman, Senior Editor, Growth & Engagement at Fast Company and Luz Corona, MPS, Community Editor at ADWEEK. It was moderated by Propeller US VP Mary Cirincione and shared must-know insights on thought leadership, pitching and getting published. Be sure to watch the full session here: https://lnkd.in/eKAQJbeG

Did someone say Halloween? 🎃 In the case of Pearl & Dean, Beavertown Brewery and DIVE, it was more of a scream at last week’s ‘Dead Carpet’ event. This terrifyingly immersive activation, taking place at The Prince Charles Cinema in Leicester Square, kickstarted a week of interactive classic horror film 'Screamings'. Beavertown's immersive 'Screamings' are taking place once a day until Halloween on October 31st. This is a must-attend for anyone looking for something that goes bump in the night. Be sure to check out the schedule here and get yourselves down: https://lnkd.in/emn8rGhS You can also read the byline from Pearl & Dean's CCO Clare Turner that inspired the week-long takeover in shots here: https://lnkd.in/e4vAQNU2

It’s not every day you get to celebrate a decade of service to the same company, but Branwell Johnson - our resident content guru - has just added that notch to his belt! 👑   Branwell joined Propeller as Director of Content in 2014 after serving as Deputy Editor at Marketing Week. And anyone that’s worked with us since then will have had the opportunity to see his skills in action - whether that’s as a copywriter and editor, running media training, or commanding a stage when moderating, presenting and interviewing.   Please join us in congratulating Branwell on his 10 year anniversary at Propeller! 

As WACL (Women in Advertising & Communications Leadership )’s PR partner, we’re proud to announce to our network that applications for the WACL Talent Awards are now officially open! 🏆 Want to take your career to the next level? The Talent Awards are part of WACL #Inspire activities focused on accelerating the next generation of talent in our industry, driving towards WACL’s overall mission of 50% of CEOs being women. Through a partnership with NABS, each of the 25 winners is awarded a leadership training grant of up to £1500 to boost their skills and propel themselves on their leadership journey. Make sure to visit the WACL website to enter - or help put someone else on the path to victory. Please note that the final deadline is 18th of November 2024: https://lnkd.in/eWZiqvEU

PR budgets are on the rise Propeller Group CEO, Kieran Kent, was recently featured in PRWeek’s article on the latest IPA Bellwether Report, shedding light on the growing momentum in PR budgets for Q3. Kieran shared valuable insights, saying: "The good news for the PR industry is that this sector was one of the strongest performers in the latest IPA Bellwether Report. This reflects the growing importance of ‘always-on’ brand building, both at company and personal level, and the role of PR in building consideration through reputation". Click the link to read the full story: https://lnkd.in/et_f-Ti9 #PR #IPABellwether

Pitching to top-tier journalists can be a tough game—so what does it take to truly stand out? A quick peek at the clip below should give you a bit of an indication. This highlight reel provides a glimpse of some of the key talking points from our Advertising Week New York panel, ‘Industry Journalists Tell All…’ If you want to take a deep dive into all of the insights shared by Luz Corona, MPS, Community Editor at ADWEEK and Lydia Dishman, Senior Editor, Growth & Engagement at Fast Company, such as how to sharpen your storytelling skills and which ingredients make a pitch irresistible, be sure to check out our latest blog: https://lnkd.in/eKAQJbeG Missed the live session? If you have an Advertising Week digital pass, you can still catch the full panel here: https://lnkd.in/egDNHym7 #AWNY24

Ever wondered how journalists decide which pitches make the cut? Ponder no longer, as the answer can be found in our latest blog.  The write-up for our Advertising Week New York session offers the chance to pour over the insights shared by Luz Corona, MPS, Community Editor at ADWEEK, and Lydia Dishman, Senior Editor at Fast Company. Check out the blog to find out: ➡️ The difference between thought leadership and contributed content ➡️ What makes a pitch stand out ➡️ How relationships, tone of voice and actionable advice boost your chances of getting published If you want to discover the secrets to catching a journalist’s attention, click the link to continue your reading: https://lnkd.in/em-iTxWE For those of you that have an Advertising Week digital pass, you can watch the full panel here: https://lnkd.in/egDNHym7 #AWNY24

Advertising Week New York comes to a close! 🌟 And what a week it was, with our team having an incredible time reconnecting with industry friends, forming new connections and celebrating some major milestones. Here are a few highlights from a packed and exciting week: 🎤 Industry Journalists Tell All: We hosted another successful panel, featuring insights from Luz Corona, MPS Community Editor at ADWEEK, and Lydia Dishman, Senior Editor (Growth & Engagement) at Fast Company on navigating the world of thought leadership and contributed content, and expertly moderated by our Propeller US VP Mary Cirincione. Stay on the lookout as we share more from the session in the coming days. 🎉 Third Anniversary Celebration: We celebrated Propeller Group’s third anniversary with our team and partners. 💡 Thought Leadership: The team attended numerous inspiring talks, including one featuring our client, Becky Wixon, Head of Talent at Songtradr on ‘balancing the mix’ - which highlighted the importance of empowering women in music and branding. Another standout was ‘Elevating the Checkout Experience for Next-Gen Shoppers,’ with MediaLink’s Mark Wagman, Managing Director (Data & Technology), stealing the show. The panel also featured Rokt and Cash App & Afterpay. 🇬🇧 UK Advertising Leadership Reception: We were honoured to attend the inaugural UK Advertising Leadership Reception at the British Consulate in New York, reinforcing our transatlantic connections. 🦑 Squid Game Challenge: And finally a special shout-out to our very own Connor Lynch and Rose Bentley , who made it all the way to the end of the Squid Game challenge - beating the odds to take home 4 VIP tickets to the opening of the Squid Game Experience. Thanks to everyone who made this week so memorable! The team is energised and ready for more. See you all next year! #AWNewYork